{
  "version": "1.0.0",
  "segments": [
    {
      "speaker": "Stephen Maher",
      "startTime": "0.08",
      "endTime": "9.059999",
      "body": "Hey, everyone. Welcome to Fractional Hustle, the podcast where we interview consulting experts on their professional backgrounds, how they got into consulting, and what they're doing to make it work."
    },
    {
      "speaker": "Caleb Rule",
      "startTime": "9.84",
      "endTime": "13.38",
      "body": "You know, fractional consulting is something that I would argue I fell into."
    },
    {
      "speaker": "Chris Belli",
      "startTime": "13.655",
      "endTime": "21.035",
      "body": "It's kind of this understanding that you always gotta keep your pipeline ticking over. You always gotta know where your next job is going to be coming from."
    },
    {
      "speaker": "Zach Messler",
      "startTime": "21.095",
      "endTime": "26.474998",
      "body": "Hint. Hint. These are definitely questions to ask because I have some juicy stories, man. Oh my goodness."
    },
    {
      "speaker": "Caleb Rule",
      "startTime": "26.775",
      "endTime": "31.38",
      "body": "There is an element of being my own boss, where where that's interesting, but it's also terrifying."
    },
    {
      "speaker": "Chris Belli",
      "startTime": "31.759998",
      "endTime": "41.059998",
      "body": "You're gonna provide me with 1600 hours of work a year. So essentially a 4 day work week. And I don't and I don't have to do any sales or marketing."
    },
    {
      "speaker": "Zach Messler",
      "startTime": "41.76",
      "endTime": "44.485",
      "body": "See, that's the question. There There we go."
    },
    {
      "speaker": "Caleb Rule",
      "startTime": "44.865",
      "endTime": "50.245003",
      "body": "The first thing that we identified there was messaging. We have a problem because we sound like literally everybody else."
    },
    {
      "speaker": "Zach Messler",
      "startTime": "50.945",
      "endTime": "59.200626",
      "body": "So I'm still at this company. I'm still doing my thing, but I was the right hand guy. All of a sudden now, I'm the punching bag."
    },
    {
      "speaker": "Caleb Rule",
      "startTime": "59.840626",
      "endTime": "65.22063",
      "body": "Look at your stuff and say, okay. If I'm a buyer, does this resonate?"
    }
  ]
}