Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring.
In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke. We delve into WPIC's impressive expansion in China, particularly their new office in Shanghai, and reminisce about the company's significant growth since the podcast was launched four years ago
We further explore the evolution of e-commerce in China, spotlighting the surging popularity of live-streaming sales and the increasing diversification of the sector. The Cooke brothers candidly share their experiences navigating the pandemic and how it acted as a catalyst in shifting the world more towards e-commerce. We also touch upon the future horizons and expansion blueprints for WPIC.
Thank you for being part of this journey, and here's to many more enlightening episodes!
Topics Discussed and Key Points:
- Commemorating the 200th episode milestone
- A look back at WPIC Marketing + Technologies last four years
- Unveiling of WPIC's new office in Shanghai
- Delving into the evolution and dynamics of China's e-commerce scene
- WPIC's expansion into Japan and Southeast Asia
- Assessing the pandemic's influence on WPIC and the e-commerce transition
- A sneak peek into exciting news and upcoming endeavours for the podcast
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.