The Marketing Insider: A Claritas Podcast

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies.

Read the blog: https://claritas.com/making-sense-of-census-2020-data/

Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketer’s mind, especially after reports of population undercounts and delays in data releases. This month on The Marketing Insider, we’re joined by Claritas Sr. Demographer, Rachel Cortes, and Sr. Product Strategy Manager, Eliza Albert, who are both experts in the field of demographics, to get answers to the lingering questions heard from peers in the industry, general marketers, clients, and the everyday consumer. Tune in to get a refresher on just how important census data is, get an update on what data is available and what’s been delayed, and understand how data providers and the U.S. Census Bureau plan to deal with the fact that there were major undercounts of multicultural populations in certain geographies. Read the blog: https://claritas.com/making-sense-of-census-2020-data/ Listen to Census 2020 – What’s Next: https://claritas.com/claritas-podcast/census-2020-whats-next/ Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What is The Marketing Insider: A Claritas Podcast?

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.