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Mark Butler: Hey, this is Mark Butler and
you are listening to a podcast for coaches

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in an open coaching call this week in
my office hours membership, a member, a

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participant asked me a very kind question.

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She said, how did you
become such a good listener?

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And she specifically referred
to my ability to recall details

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from past coaching sessions.

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And she also referred to the
fact that I've told her before

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that I don't take notes.

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I don't have any sort of note taking
mechanism in my coaching practice.

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And at this point I don't use any kind
of AI summary tool or anything like that.

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Well, I really appreciated the question
and I'll come back to the part where

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she talked about my ability to remember
details from previous conversations.

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But I think the question of what
makes a coach a great listener is a

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very important one, because I don't
really believe there's just one kind

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of great listener, I believe that all
of us can become more effective in our

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listening, in our coaching sessions.

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but it won't look the same for all of us.

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I believe there are principles that
apply to listening in every situation,

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but the specific application of those
principles will vary depending on who we

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are, who our clients are, and what the
promise of the coaching experience is.

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I have a strongly held belief that one
of the biggest reasons people engage

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with coaches and with therapists is
that we listen better and more deeply.

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Then the people that are in our clients
lives, they may have great people in

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their lives, but most of the people
that are in their lives are people that

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have some sort of skin in the game.

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They need something or want
something from our client.

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And this is true of all of us.

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This is true of me and my relationships.

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This is true of the people that I love in
their relationships with me and others.

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This is a very human thing
that we do tend to have skin in

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the game in our relationships.

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And it does impact our
ability to listen deeply.

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And with pure, maybe not quite pure, but
, with real compassion, real neutrality.

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I believe that the ability to listen
deeply and listen well is the most

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important skill that a coach develops.

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But exactly how we develop that skill
and exactly how we apply it will vary

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depending on our own disposition and, and
what promises we've made to our clients.

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So let's talk about it.

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Of course, we've all heard
some of the standard truisms

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or platitudes about listening.

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I am all for those things like listen
actively and don't listen to respond.

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But I want to talk about these things in
the specific context of a coaching session

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let's start here.

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The question for you to ask yourself first
is what is your definition of coaching?

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Do you view coaching as
primarily a talking thing or

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primarily a listening thing?

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Of course, it's not one or the other
but which way does your bias lean?

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I view coaching as more of a
listening thing than a talking thing.

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Of course, there's some irony in that
coming out of my mouth because I am

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such a talker I talk All the time.

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My wife listens to me talk all the
time when I'm in a group of friends.

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I'm loud.

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I'm making jokes.

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I'm laughing loud.

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I'm not usually the person in a social
setting to sit back and be quiet.

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Many of you probably are.

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That's not me.

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I'm a loud guy in many settings,
but there are some settings and in

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particular in my coaching sessions.

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Where I'm very quiet, maybe if I'm
honest with myself, sometimes too quiet.

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Sometimes I think I listen too much.

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But we'll come back to that.

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The first question you've got to
ask yourself is do I view coaching

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as primarily a talking thing
or primarily a listening thing?

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Now, even though I just said
that I believe coaching's

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greatest attribute is the deep.

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Neutral to compassionate
listening that it offers clients.

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I also understand that there's
another way of being in coaching

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that does involve more talking,
more teaching, more training.

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And that's totally great.

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That can be the business that you're in.

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That's why I ask you to ask yourself
the question, Do I believe that my

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job is more talking or more listening?

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If you believe that your job is more
talking, Then the listening you do will

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be more in service of confirming that
your listener is understanding what

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you're attempting to impart so that you
know, whether you're doing the job that

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you promised, you're probably in some
sort of a training or teaching situation.

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And in that setting, your
job is to transfer knowledge.

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Maybe to transfer enthusiasm and in
that case the most important thing

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the listening does is confirm that the
learner is Capturing what the teacher

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intends so that the teacher can continue
with the teaching or adjust the teaching

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as needed but if you view the job of
coaching as more listening than talking,

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then I would encourage you to embrace
the idea that listening is a skill.

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To be built and to be refined over time.

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I do think I was a born listener.

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Now that's not a brag.

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And the reason I want to say it's
not a brag is that sometimes when we

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describe good friends, we say, Oh,
they're just such a good listener.

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And I agree.

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That's a compliment.

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I appreciate my friends
who give me that gift.

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But when I say, I think
I was a born listener.

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I remember specific experiences like one
in high school where a very good friend

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of mine had been through a very hard time,
a time that was difficult enough that

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she'd had to leave school for a while.

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And I remember sitting in a classroom
with her probably after school one

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day, and she was telling me the story.

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Of her difficulties and
her time away from school.

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And I remember the experience of
listening to her and how much I enjoyed

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it, how meaningful it was to me.

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And even more than that, I remember
that near the end of that conversation,

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she thanked me for listening so well.

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And told me how much it meant to her.

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Now, at this point, we're 17 years old.

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This is my senior year of high school.

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I look back on that experience and I
say, okay, even that kid, all those

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years ago, that's almost 30 years ago.

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He liked to listen.

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So I do think it's built into me.

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My early professional
experience strengthened.

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My enthusiasm and my
ability as a listener.

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My very first sales job
was in a call center.

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It was a call center
where we were selling.

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Ironically, we were selling coaching
and the coaching was quite expensive.

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And my job in the sales process
was to do initial conversations

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with prospective clients.

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And find out what difficulties or pains
they were experiencing and how, and

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trying to make a connection to how the
coaching we offered could be a solution

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to the pain they were experiencing.

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So it wasn't my job to make
a sale for at least the first

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couple of years in that job.

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It was my job to deeply understand.

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Understand where the prospective client
was, how they were feeling and what

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might move the needle for them, what
might help them feel enthusiastic

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about the offer we were going to make.

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So what that looked like in practice
was me sitting in a bank of cubicles

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with 150 other sales reps in a very loud
call center with an old school headset

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on my head, with my Hands cupped over
my headset, with my eyes closed, my

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elbows on my cubicle desk, listening.

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deeply to try to understand
what is this person thinking?

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What is this person feeling?

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What is motivating this person?

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Are they engaged with what I'm saying?

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Are they apathetic toward what I'm saying?

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Are they telling the truth?

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Are they holding back?

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It was in that call center that I got
my first real experience listening

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to what are called paraverbal cues.

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Paraverbal cues are silence and
Sounds that are not words, but

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that do communicate information.

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So these are ums and ahs and hmm, and
silence pauses the length of the pause.

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Now, am I claiming to have some sort of
scientific ability to say that Oh, a pause

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of this many seconds indicates something.

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No, of course not.

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Of course not.

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And I'm not some super human
savant when it comes to this stuff.

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All I'm saying is if I think about
being at that job for almost four

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years, And in that time, there was
an expectation that we would be on

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the phones 15 to 20 hours per week,
actually talking to prospective clients

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even if I round down, I end up with in
the neighborhood of 2, hours of listening.

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Now, of course, I was also talking.

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But 000 hours of deep listening.

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And I know it was deep listening
because my paycheck depended

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on how effective I was.

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It was commission only sales.

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So my ability to hear and to respond
to what the prospective client

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was saying was a big factor in
whether I made any money that week.

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And there were weeks that I
made no money and there were

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weeks where I made good money.

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My skill in listening.

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Mattered

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from there.

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I went into coaching and now
I probably have another 2, 500

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hours of Coaching experience
and in that coaching experience.

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I pride myself on Listening
a lot and listening.

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Well now what does listening?

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Well mean to me?

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Listening well means not being
scared of silence first and foremost.

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I'm not scared of silence.

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I'm not scared of a pause.

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When I'm coaching, I'm using
my client's body language and

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then their paraverbal signals.

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to tell me how to respond, including
how long to pause before replying, , how

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fast my pace of speech should be in
replying to them, what tone of voice

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to use, what volume of speech to use.

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Don't get me wrong.

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I don't have some formula
that I'm using to.

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Turn knobs and pull levers and twist
dials as I'm talking to my clients.

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Of course, it's all very instinctive
But I'm aware of it as it's happening.

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I'm aware of thoughts
that sound like this.

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Oh, he's He's pretty uncomfortable
right now or she seems dysregulated

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Oh her face is doing a certain thing
that indicates something to me.

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Oh, her breath is a certain
way She's talking fast.

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Oh, the emotion seems to be very close
to the surface I'm observing all of

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that and it's impacting how I reply.

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I will try to prove to my clients
that I'm listening both now and that

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I was listening in previous sessions.

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When I say things like, Hey, by
the way, just setting aside what

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we're talking about for a minute.

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I want to tell you that I'm noticing a
real difference in your energy today.

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And it's not contrived, it's
not formulaic, it's just

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when I see it, I say it.

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You seem up today, or you seem open today.

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You seem energized today or the opposite.

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Hey, you seem down.

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Am I misreading this?

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What's going on?

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Is there anything particular
weighing on you today?

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Maybe that we're not even
talking about right now.

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These are ways for me to signal
that I'm paying attention and

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that I always pay attention.

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I'm willing to be wrong I'm open
to them saying, Oh, I actually

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know I don't have any idea.

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I feel the same as always.

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I feel fine.

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I feel good or whatever they might say.

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I'm willing to throw out a
question like that and have it not

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pay off in some meaningful way.

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I'm not trying to get my clients to
comment on my deep insight, my incredible

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awareness or my special cleverness.

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Sometimes I struggle when I hear coaches
use words like intuitive or intuition, not

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because I don't believe in those things,
but when I hear a coach describe herself

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or himself as especially intuitive,

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there is a little question in my mind
that says is that coach attempting

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to manipulate their client into
commenting on their intuitiveness.

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Does the coach want the client to say,
Oh, , you just know how to read me

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or you're so intuitive or whatever.

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I can, that's not a bad thing necessarily,
but if the coach starts to really buy

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into a view of themselves as deeply
intuitive and starts to advertise that.

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It seems like sometimes , we're a short
walk over to a coach claiming to be some

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sort of clairvoyant and it does happen.

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And I am willing to say on this
podcast that I am not in favor of that.

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Now if I have clairvoyance in the
audience, well, I suppose you knew

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I was going to say that anyway.

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Didn't you?

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Just kidding.

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My point is.

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I want to make guesses based on my
experience and instinct, and I want to

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share those guesses with my clients.

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I want those guesses to signal not
that I'm so deep or so insightful, but

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that I'm paying very careful attention.

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And even when my guesses are wrong,
Guesses about their current emotional

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state or why they might be thinking
or feeling what they're thinking or

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feeling I'm willing to have those be
wrong because even when  they're wrong

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I think they signal to my client that
I'm paying very careful attention

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I want them to believe and I want it
to be true that I'm Listening hard and

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listening deeply and that I'm effortful
in the attention that I'm paying

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I think this is crucial for building
trust and rapport with a client.

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I don't have a lot of clients who come
back to me necessarily and tell me,

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Oh, you're such an amazing listener.

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None are really coming to
mind at the moment, actually.

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But I try to be that for my clients.

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I try to pay more careful attention to
them than maybe anyone else in their life.

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And in doing that, I'm hoping to build
trust such that they feel comfortable

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revealing things to themselves above
all else that they might not otherwise

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reveal, that they might gain insights
that they might not otherwise.

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If I can give you a tip or a hack,
although I don't think it's a hack

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to becoming a better
listener for your clients.

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You've all heard that Active Listening
101 prescribes that when you listen, you

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don't listen with an intent to reply,
you listen with an intent to understand.

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And of course I agree with that.

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A way that you can actually do
that more easily is by listening

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to what your client is saying and
attempting to watch the movie in

00:17:20.770 --> 00:17:23.600
your mind that they are narrating.

00:17:24.970 --> 00:17:29.660
So when I'm talking to a client
and they are telling me about an

00:17:29.660 --> 00:17:32.310
interaction with a loved one or a boss.

00:17:33.065 --> 00:17:38.535
Or a difficult conversation that
they had, or a childhood experience.

00:17:39.075 --> 00:17:41.545
I'm actually watching
the movie in my head.

00:17:42.725 --> 00:17:47.915
So instead of preparing to
react, I'm just watching a movie

00:17:49.675 --> 00:17:52.525
that disconnects me from judgment.

00:17:53.105 --> 00:17:55.485
It disconnects me from anxiety.

00:17:57.545 --> 00:17:59.885
And I think it changes , my face.

00:18:00.655 --> 00:18:03.755
I think it changes my face and
my body language such that.

00:18:05.095 --> 00:18:06.255
They may feel at ease.

00:18:06.255 --> 00:18:10.945
I have, a close friend who's also
been a client for a good while now.

00:18:10.945 --> 00:18:18.715
And she told me once that when I'm
coaching, my face is so neutral that

00:18:18.725 --> 00:18:25.495
sometimes she does wonder if either
zoom froze or if I am still listening.

00:18:26.025 --> 00:18:28.345
, she said this in a very
kind and complimentary way.

00:18:29.135 --> 00:18:32.145
And I took it that way, which is very
nice of her to say, it did give me a

00:18:32.145 --> 00:18:39.275
little bit of a question about, okay,
maybe I'm too flat in my expressions when

00:18:39.275 --> 00:18:43.745
I'm coaching a client, because I do want
my client to know that I am listening

00:18:44.225 --> 00:18:45.985
and I'm listening with real intent.

00:18:46.545 --> 00:18:49.845
And maybe I should just tell them,
Hey, I'm just over here watching the

00:18:49.845 --> 00:18:53.995
movie in my head, you're describing a
scenario and it's unfolding in my mind.

00:18:55.000 --> 00:18:59.220
And then as they conclude their
description of the scenario, then I do

00:18:59.220 --> 00:19:04.360
switch back on curiosity,  assessment
or discernment, whatever word you like.

00:19:04.770 --> 00:19:08.060
Then I'm coming to them with questions
about the movie I just watched.

00:19:09.060 --> 00:19:13.530
And in this way, I think
I can be very effective.

00:19:13.530 --> 00:19:18.900
I think I can prove how deeply I was
listening by making it clear to my

00:19:18.900 --> 00:19:20.670
client, I was watching the movie.

00:19:20.940 --> 00:19:22.640
I was seeing these characters interact.

00:19:23.445 --> 00:19:27.805
I was considering how those characters
were feeling in that interaction.

00:19:28.175 --> 00:19:31.035
And having done that, here
are my follow up questions.

00:19:31.905 --> 00:19:32.945
It really helps.

00:19:33.245 --> 00:19:34.235
Watch the movie in your head.

00:19:35.735 --> 00:19:38.875
In that classic book, how to win
friends and influence people.

00:19:40.175 --> 00:19:40.975
It's by Dale Carnegie.

00:19:42.605 --> 00:19:46.525
He says that the most interesting
people are the most interested people.

00:19:47.430 --> 00:19:49.600
And I believe that that
is a timeless principle.

00:19:50.010 --> 00:19:55.600
We will notice ourselves enjoying
and feeling most comfortable around

00:19:55.730 --> 00:19:57.940
the people who listen to us best.

00:19:58.970 --> 00:20:05.660
We will also notice ourselves
feeling less comfortable around

00:20:05.670 --> 00:20:11.460
people who Talk more than they
listen, who don't listen that well.

00:20:12.720 --> 00:20:15.000
Our anxiety will be higher
around those people, especially

00:20:15.000 --> 00:20:16.370
depending on their anxiety level.

00:20:16.440 --> 00:20:20.980
Our boredom will increase if they're
only interested in themselves.

00:20:21.560 --> 00:20:26.130
So coaching provides us with
this incredible opportunity

00:20:27.130 --> 00:20:30.220
to almost industrialize.

00:20:30.745 --> 00:20:35.535
The principle that the most interesting
people are the most interested people

00:20:37.625 --> 00:20:41.385
as we make our clients and their
stories and their experiences and

00:20:41.385 --> 00:20:42.855
their thoughts and their feelings.

00:20:44.355 --> 00:20:48.045
The most interesting thing in the
world to us, they will feel it.

00:20:48.415 --> 00:20:49.625
The trust will be there.

00:20:50.345 --> 00:20:55.145
The insights will come more easily
for them and the coaching will pay.

00:20:57.375 --> 00:21:01.875
And by pay, I mean, of course, payoff,
but also it's a good way to get to

00:21:01.935 --> 00:21:03.285
continue to get paid as a coach.

00:21:03.285 --> 00:21:03.655
If you.

00:21:04.455 --> 00:21:09.015
Really become a person who listens
well who listens better than most

00:21:09.015 --> 00:21:14.465
of the people they interact with
in their life so I Don't think you

00:21:14.475 --> 00:21:16.595
have to have a superhuman memory.

00:21:17.465 --> 00:21:23.575
I do have a very weird memory I've
shared this before I remember odd

00:21:23.575 --> 00:21:28.865
facts odd details sentences from
sometimes weeks months and years

00:21:28.865 --> 00:21:34.210
ago But I can't necessarily remember
why I went into the kitchen.

00:21:34.280 --> 00:21:36.970
I don't think I'm unusual in
that, especially as I age.

00:21:36.970 --> 00:21:39.600
I think as we age, that becomes
a more common occurrence.

00:21:40.860 --> 00:21:44.800
But I do have the ability to recall
threads of conversations that happened

00:21:44.800 --> 00:21:46.960
weeks and months ago, sometimes years ago.

00:21:48.300 --> 00:21:50.910
I don't think that's a prerequisite
for being an effective coach.

00:21:52.270 --> 00:21:57.165
I think that if I didn't have that,
and even though I do have that, I think

00:21:57.185 --> 00:22:01.845
my clients might be well served if I
would at least experiment with some

00:22:01.845 --> 00:22:07.375
sort of AI summarization tool, , with
creating transcripts of , my client

00:22:07.375 --> 00:22:10.505
calls, and then referring back to those
transcripts because I have done that

00:22:10.505 --> 00:22:12.515
here and there and it does yield insight.

00:22:13.405 --> 00:22:20.025
So part of being a great listener
could be a willingness to study

00:22:20.025 --> 00:22:21.155
the recordings of your calls.

00:22:23.170 --> 00:22:26.330
Maybe you don't have to be the all
time best listener in the moment.

00:22:26.340 --> 00:22:30.710
Maybe it's a willingness to
record and to review the calls

00:22:30.760 --> 00:22:33.380
that you do and learn from those.

00:22:35.720 --> 00:22:37.870
But I don't think a
superhuman memory is required.

00:22:38.670 --> 00:22:44.150
I think what's required is a belief
that listening matters and is powerful.

00:22:45.350 --> 00:22:49.630
I think curiosity and care
about your clients, their lives

00:22:49.670 --> 00:22:52.220
and their stories is powerful.

00:22:53.340 --> 00:22:55.500
I think silence is extremely powerful

00:22:56.730 --> 00:22:58.730
and I think watching the movie
in your mind is powerful.

00:22:59.975 --> 00:23:02.755
And if all of that is built on a
belief that coaching is more about

00:23:02.765 --> 00:23:04.345
listening than it is about talking,

00:23:05.345 --> 00:23:06.495
we kind of can't go wrong.

00:23:07.405 --> 00:23:09.735
And with that, I will
talk to you next time.