Today’s guest is Max, the founder & CEO of Superpower, one of the fastest-growing AI-driven healthcare companies in the U.S.
His journey started with years of unresolved health issues insomnia, migraines, surgeries, and doctors who couldn’t find the cause. That experience exposed him to elite $100,000+ precision medicine and eventually sparked the idea behind Superpower:
Using AI to bring world-class healthcare to everyone for just $199/year.
In this episode, Max breaks down how Superpower is building a parallel healthcare system, why 100 million Americans are pre-diabetic, how hormones are collapsing for both men and women, and why AI can now outperform doctors in creating personalized health protocols
00:00 — Intro: Max’s mission & America’s health crisis
01:05 — Max’s personal health struggles & early obsession with medicine
03:40 — Discovery of elite doctors & the $100k healthcare model
05:10 — ChatGPT moment: AI unlocking elite healthcare for all
07:50 — Meeting co-founders & building the company
10:20 — Early days, early mistakes & 2022 origin story
13:05 — What Superpower does today: 100+ biomarker tests
16:40 — AI protocols vs. doctors
19:00 — Common issues: metabolism, hormones, lipids
23:00 — Integrating CGMs, wearables & real-time insights
25:40 — Behind the scenes: full-stack healthcare infrastructure
29:50 — Marketing: Meta ads, virality & the “Healthiest Hoodie”
33:05 — Why competitors help their growth
35:10 — The hard part of healthcare + regulations
41:20 — Two healthcare systems: sick care & optimization
45:30 — Seed & Series A fundraising story
48:00 — What customers get today for $199
50:10 — Hiring insanely brilliant talent
52:10 — Market size: building a $300B company
55:00 — Closing thoughts
Rho
Website - https://www.rho.co/
Public
Website - https://public.com/
Superpower.com
Website - https://superpower.com/
Max Marchione
https://www.linkedin.com/in/maxmarchione/