Back on T-R-A-C-K

In this episode of Back on T-R-A-C-K, host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to explore the evolving landscape of modern marketing, AI, and authentic relationship-building. Curley details her approach to using AI as an "entry-level intern" to augment expertise rather than replace it, advocating for active engagement, debate, and hyper-personalized outreach over generic automated spam. Drawing from her experience scaling marketing teams at Carbon 6 and navigating post-acquisition transitions, she emphasizes breaking down traditional sales-marketing tension through shared goals and constant communication. Finally, Curley breaks down her framework for meaningful co-marketing and partnerships, explaining how she qualifies partners through organic video interviews, leverages community-specific social proof, and tracks qualitative and quantitative ROI across complex sales cycles.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.