Social Proof

On this episode of Social Proof, host Beth Stephens was joined by Sydney Bass, the founder, and CEO of The Profitable Stylist, a consulting service that teaches personal stylists how to develop their services. With extensive experience as a mindset coach and business strategist, Sydney helps others streamline their businesses, increase their revenue, and go from overworked to profitably booked. Throughout the episode, Beth and Sydney discussed inclusive and non-stigmatizing content, our social responsibility online, and the balance between being vulnerable while also setting boundaries.

Thanks for tuning in!

Show Notes

 Show Notes:
(0:49) Introduction to Sydney
(1:06) About Sydney
(5:03) Sharing Realness on Social Media
(7:35) Setting Internet Boundaries
(12:03) Blending Modalities
(17:32) Conscious Language Choice
(21:22) Discouraging Negative Conversations 
(24:39) Managing the Day by Day
(28:11) Marketing Yourself
(31:10) Awareness of Online Appearance
(38:16) Presenting Yourself to the World
(43:31) Tips for Influencers
 
Links:
Beth Stephens
Sydney Bass
The Profitable Stylist
 
Quotes:
“There’s a balance between having that realness and also not making yourself too open to people. I have to be in a space where I feel good and confident about what I’m talking about or actions I’ve done so that I don’t get swayed by people’s comments or start to go into people pleasing or justification mode.” - Sydney Bass, (7:56)
 
“Shifting from that negative to a positive helps on so many different levels with the energy you’re putting out. We talked about really honing in on specific words, like shifting the word but to the word and.” - Sydney Bass, (18:35)
 
“...coming back to internet drama, I think people are drawn to that because either it’s anonymous or it’s from a safe place behind a screen. There’s almost a tendency on the internet to be bolder or say meaner things that you might not say to a person face-to-face.” - Beth Stephens, (23:45)

What is Social Proof?

Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.