WEBVTT

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Matt Abrahams: What do you get when
you combine warmth and assertiveness.

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You get a likeable badass.

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My name is Matt Abrahams, and I
teach strategic communication at

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Stanford Graduate School of Business.

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Welcome to Think Fast
Talk Smart, the podcast.

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Today we're excited to
speak with Alison Fragale.

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Alison works at the University of
North Carolina's Business School.

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She studies and teaches determinants
of consequences of power, status,

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and influence in organizations,
conflict resolution and negotiations.

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And she focuses on the verbal and
nonverbal elements of communication.

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Her newest book is Likeable Badass:
How Women Get The Success They Deserve.

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I could think of no better person to
interview Alison than our own executive

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producer and likeable badass, Jenny Luna.

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Here's Jenny.

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Jenny Luna: Hi Alison.

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It's so great to have you
on Think Fast Talk Smart.

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Alison Fragale: Awesome to be here.

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Jenny Luna: In your book, you write a
lot about power and status, and we've

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talked about both extensively on this
show, but tell me how you define each.

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And something you wrote in your book
that really caught my attention was,

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it's less than ideal when we have this
power first, status second mentality.

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Alison Fragale: So power is
controlling resources that have

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value to you, value to others.

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So money is a resource.

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The ability to hire
and fire is a resource.

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You hold car keys and your teenager
wants to drive a car, that's a resource.

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So you are in control of something
that has value to you and other people.

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That is how psychologists
generally talk about power.

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Status is how much you're respected
and highly regarded by other people.

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Power and status has
some things in common.

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One is they're both sources of influence.

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If you control the information, if
you control the budget, if you control

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my performance review, I'm much more
likely to do what you say because those

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resources matter to me and I want them.

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So you are gonna have some
influence over what I do.

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Similarly, if I look at you,
and I think, I really respect

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you and value you, I'm much more
likely to listen to what you say.

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I'm gonna trust that your ideas are good.

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So power and status are both sources of
influence, and they're also similar in

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that they are fundamental human needs.

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All human beings want to be respected.

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All human beings want to have some
control over resources that matter.

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Not necessarily everything, but
they want to control something.

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The difference is that one,
you can control resources

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even if people oppose you.

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With status, it's a judgment
in other people's minds.

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You can't steal it.

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You can't have it, without
their willing consent.

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You only get as much status as
other people think you have and

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other people want you to have.

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This is one important difference.

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And the other one, which you were
talking about that I talking about

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the book, power First, status second.

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There's no doubt that we have talked
about power and coach people for

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a long time on getting more power.

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There's a mentality that I hear, and
some people will even say it out loud.

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As long as I can have the resources,
if I can be in charge, if I can be

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paid, if I can advance, if I can
get to be in control, I don't really

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care if people respect me or not.

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Like I don't really care what they
think about me 'cause I'm winning.

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I get what I want.

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It doesn't feel good to not be respected.

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But the challenge with status is that
it makes power a lot easier to achieve

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and it makes power a lot easier to use.

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Meaning we generally don't wanna give
resources to people that we don't respect.

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Why would I give valuable things
to you if I don't respect you?

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So when we are not respected by our
audiences, it makes acquiring power,

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to advance, to get paid, things that I
talk to people a lot about, particularly

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women, makes it a lot harder to achieve.

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And even if you have the power, you
get a lot more resistance because

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we don't like power being in the
hands of people we don't respect.

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And so the experience of having power
and lacking status ends up being a very

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miserable experience for most people.

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Jenny Luna: So it sounds like we
wanna focus on getting the respect

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of our audience and people first.

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Alison Fragale: They're both important,
but if you ignore status and you just

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are pursuing a life of power, one,
you're not gonna be that successful.

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And even if you do succeed, you're
gonna get a lot of pushback.

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Whereas if you pursue status before,
or at least alongside power, everything

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is gonna fall into place, right?

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People are gonna be much more willing
to give you those resources and when

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you have them, people are gonna be
much more interested in allowing you

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to use them and doing what you say.

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It's not to downgrade power
and say power is not important.

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It is.

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We've been talking a lot about it relative
to the very little conversation we have

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about status, which is not only important,
it's also essentially a prerequisite.

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If you are respected by your audience,
all the other good things are just

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gonna start to come a lot easier.

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Jenny Luna: This show, it's all about
communication, and our audience really

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likes tools and techniques that they can
start applying to their life right away.

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So what are some tactics for speaking,
and then even some nonverbal ways of

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communicating, that you think we can
use to be more likeable and more badass?

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Alison Fragale: So take a step back and
answer your question, which is, as it

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said, likeable badass, catchy term, but
it's referencing something specific.

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It is referencing where
does status come from?

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And so the idea is that this
is a communication process.

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I show up in the world and I do something.

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And if it convinces you that
you respect me, what convinces

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you that you should respect me?

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Two things.

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One is, do you care about
people other than yourself?

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So if I communicate to my audience
that I care about them and at

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least care about somebody that's
not just me, we respect that.

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We don't want to interact with
selfish people or competitive

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people who are gonna hurt us.

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We want to interact with people who
are gonna make our lives better.

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So that's one thing we
have to communicate.

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Second, people can rely on us, that we
know what we're doing in some capacity.

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Even if I think you care, if I
can't trust you to execute anything

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well, I'm not really gonna respect
you because I can't depend on you.

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So likeable and badass, psychologists
would call it warmth and assertiveness.

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I need to convince you that I care and
I can take charge of my environment

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and I, I know what I'm doing.

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Those are your two communication
challenges to build your status.

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You asked about words and
verbals and nonverbals.

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It can come through those behaviors.

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It can also come through actions, all
different ways in which we show up.

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What are nonverbals that
are gonna convey warmth.

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Smiling conveys warmth.

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Eye contact conveys warmth,
so mimicry conveys warmth.

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If you cross your legs and
I cross my legs, that's a, a

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warmth behavior, assertiveness
to control of our environment.

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Faster reads of speech, what we
call a shorter response latency.

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There's always a gap between when
you stop speaking and when I start.

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And the shorter that gap, the more
assertive I'm perceived to be.

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I didn't have to think
very long about my answer.

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I had it ready to go.

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It's a sign of capability.

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Contact is a sign of warmth, but
it is also a sign of assertiveness.

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When I first started doing this
kind of status work, I looked

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at the pair of verbal cues.

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I'll use women because
women are often counseled.

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Don't use all the hedges and disclaimers
and tag questions, that stuff's bad.

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Do the more direct communication.

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The less direct, when I hedge, when I
put in disclaimers, when I turn sentences

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into questions, that does build warmth,
it's seen as a warmer behavior, but

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the more assertive, there are no filler
words, I say exactly what I mean,

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every statement ends in a period, every
question ends in a question mark, that

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behavior is seen as more assertive.

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So those kinds of behaviors that
we exhibit do affect people's

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belief that we care about them
and that we know what we're doing.

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Those are not the only ways.

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There are all kinds of
other things that we do.

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The content, for example, of
the communication is also really

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important for signaling those things.

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Jenny Luna: It sounds like there's a
bunch of tools as we approach different

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situations and different people when
we're trying to either show power,

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warmth in both at the same time.

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Alison Fragale: There's the
non-negotiables and the negotiables.

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The non-negotiable is every time you
show up in front of an audience, whether

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that's an audience of one, an audience
of many, whether it's in person or

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virtual on social media, whatever your
audience is, when you show up in front

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of them in ways that convey you care
about them and you know what you're

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talking about, you will build status.

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That's the non-negotiable part
that everyone is trying to achieve.

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How do I do that?

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That's where you have infinite ways.

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And so those tools that you talk about,
verbal and nonverbal communication, it's

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good to be aware of them because you wanna
know, do I have behaviors that are working

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for me, or might I actually have some
habits that I'm not particularly aware

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of that are detracting from my status,
and I don't even know that I do it?

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One example that I've been made
aware of is self-deprecating.

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So actually voluntarily put
out a statement that says,

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I am terrible at something.

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People do that all the time.

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If you tell somebody you're not very good
at something, they generally believe you.

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And so you're saying, I'm
not capable in this domain.

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And we do that for a variety of reasons.

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Sometimes we do it to convey warmth
to say, oh, I'm not better than you.

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Look at all my mistakes too.

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Sometimes we do it as a form of humor, but
it's all to say that many times we might

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be doing something that is detrimental
to building our status and we're not

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aware of what it is, and therefore
we're not even in a position to decide

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is this authentic and true to who I am
and I'm sticking with it anyway, or no,

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I actually think I should change that.

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Jenny Luna: Another thing we talk
about on the show is feedback.

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When we're trying to see how
we show up, we may be missing

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things and having big blind spot.

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You write a lot about
mentorship and having a mentor.

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I imagine a big part of that is getting
feedback on things like how we show up.

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Alison Fragale: Yeah.

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My big thing on mentorship is at
every stage of your life, you should

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have mentors and you should be
mentoring other people from your

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first day in the workforce, if not
before, and certainly your last day.

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We always need to be doing both.

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And on the getting mentorship side, yes.

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One of the things that I have found
is that people who find it fairly

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easy to communicate, likeable badass,
to communicate assertiveness more at

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the same time, almost always without
fail, will tell me that they lucked

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into a mentor early in their life or
career that modeled that for them,

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and that mentorship shouldn't just
be something we luck into by chance.

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For me, I talk about this a lot, that
my advisor, when I went to Stanford,

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when I got my PhD, is a woman and
what was interesting was I signed on

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to work with her because of content
expertise, that she was an expert in

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organizational psychology in the areas
where I also wanted to develop expertise.

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I didn't pick her because I thought
she can teach me a lot about

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building status and navigating
reputation and things like that.

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But when I think back on what
did she teach me that has been

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most impactful in my career?

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It's not the academic stuff, but what
she was really brilliant at doing was

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thinking about, with intention, the
relationship between how she communicated

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with her audience, her words, her
actions, her verbals, nonverbals, all of

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that and what that would bring to her.

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And she was able to articulate that
to me at a young age of, here's how

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you need to think about your audience.

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Jenny Luna: So sounds like we wanna
look for people who emulate what we are

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looking to be, more so than have the
job or the role that we currently have.

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I've been really looking forward
to talking with you because

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I just started a new job.

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In my new job i'm filling my calendar,
coffee dates, forming relationships,

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walking meetings, getting to know people.

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And the first thing I'm noticing is in my
former role, there was a lot more small

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talk, a lot more relationship building
that came in these early meetings.

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My new role people cut right to the chase.

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They wanna just talk business.

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There's no personal questions
or really foundation to be laid.

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So I'm, would love to hear some advice
from you on, do I revert and push

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that culture, way of getting to know
people and trying to set relationships?

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Or do I go more for the mimicry
and meet people where they're at?

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Alison Fragale: Try a combination of both.

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You can experiment, you can change a
variable, you can see what happens.

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You don't have to do one thing
consistently with every person forever.

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So what might I try?

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We often follow people's leads.

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So if you go in and you are the
first mover in the conversation and

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you start with a couple personal
things or a couple of questions,

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you can see what response you get.

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If you are quiet when you walk in and
they cut straight to the business, it

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might feel more awkward at that point to
be like, wait, let's go back a minute.

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You can try to control the conversation
from the beginning while still being

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sensitive to conversational norms.

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Where you get a sense if someone
says, I've had enough of this line of

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questioning, and they're ready to move on.

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The second thing you can think about
is you're playing a repeated game.

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So if someone in a, an initial
interaction is very focused on the

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task at hand and you think, wow,
there wasn't much opportunity there.

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What else could I do for a second round?

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People's lives are largely online, so
you can, in a very appropriate way,

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stalk somebody and learn a lot about
them that gives you an opportunity

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in the next interaction to, to lead
with something that might get them

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interested in talking about things
that are a little more personal.

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That could be from looking at
their social media, reading

00:13:59.720 --> 00:14:01.250
their bio on the company website.

00:14:01.280 --> 00:14:04.339
It could be talking to people who
know them, and what you would be

00:14:04.339 --> 00:14:07.370
looking for is points of similarity.

00:14:07.689 --> 00:14:08.890
If we look at psychology, right?

00:14:08.890 --> 00:14:11.050
Greatest basis of liking and
attraction that psychology

00:14:11.050 --> 00:14:12.370
has ever found is similarity.

00:14:12.370 --> 00:14:15.640
And we like people who are
like us when you find the

00:14:15.670 --> 00:14:17.439
thing that they have in common.

00:14:17.800 --> 00:14:21.910
Obviously when you're trying to highlight
similarities, you have to be authentic.

00:14:21.910 --> 00:14:23.860
You can't pretend to
like things you don't.

00:14:23.920 --> 00:14:25.329
It's gonna come across as phony.

00:14:25.329 --> 00:14:26.920
It's gonna destroy their relationship.

00:14:27.300 --> 00:14:30.329
But you could also be very strategic
in looking for opportunities.

00:14:30.329 --> 00:14:35.530
So in the book, I tell a story of
another academic Greg Northcraft.

00:14:35.760 --> 00:14:38.010
I know Greg through Maggie Neale.

00:14:38.280 --> 00:14:41.790
Greg and Maggie were assistant
professors back at Arizona

00:14:41.790 --> 00:14:43.560
together long before I met her.

00:14:43.620 --> 00:14:45.270
And then I come into his circle as well.

00:14:45.660 --> 00:14:51.375
And so what he tells me is that one of the
things he feels like he did really well

00:14:51.645 --> 00:14:55.665
in navigating his life as a professional
in, in academia is developing personal

00:14:55.665 --> 00:14:59.444
connections with people by figuring
out genuine points of similarity.

00:14:59.474 --> 00:15:01.245
And he said, look, I love to golf.

00:15:01.275 --> 00:15:03.615
And so the first thing I always
try to do is figure out does

00:15:03.615 --> 00:15:04.724
the other person like to golf?

00:15:04.724 --> 00:15:08.385
'Cause I know if I can meet a
fellow golfer, I can make a friend.

00:15:08.834 --> 00:15:11.655
And if I can make a friend, I'm
gonna have a much easier time getting

00:15:11.655 --> 00:15:14.324
what I want and need because people
will do things for friends that

00:15:14.324 --> 00:15:15.944
they won't do for, for strangers.

00:15:16.755 --> 00:15:21.795
He develops a consistent habit of trying
to find the common points between him

00:15:21.795 --> 00:15:23.445
and his audience wherever he goes.

00:15:24.045 --> 00:15:26.955
And he tells me this story, which I
relay in the book, and he said, the

00:15:26.955 --> 00:15:31.485
time that it worked better than ever was
he had to go meet somebody on campus.

00:15:31.575 --> 00:15:35.310
The subject was scarce resources,
scarce money, every reason to think

00:15:35.310 --> 00:15:37.365
there was going to be a bit of a fight.

00:15:37.640 --> 00:15:39.349
Because everybody wants the money.

00:15:39.829 --> 00:15:41.300
He said, but I did something intentional.

00:15:41.300 --> 00:15:45.949
I had the status to ask this guy to come
to my office, but I deliberately said,

00:15:45.949 --> 00:15:47.589
let's schedule the meeting in your office.

00:15:47.589 --> 00:15:51.599
He said, I'll come to you, and he
said, I did that for one reason only.

00:15:51.660 --> 00:15:55.170
I wanted to scan his physical
space because then I could

00:15:55.170 --> 00:15:58.530
learn about him and then I could
strike up a personal connection.

00:15:59.040 --> 00:16:01.560
So he says, I'm shaking his
hand, and as I'm doing it, I'm

00:16:01.560 --> 00:16:03.930
looking over his shoulder like,
what's in this guy's office?

00:16:04.020 --> 00:16:05.640
And he says, you're not gonna believe it.

00:16:06.105 --> 00:16:08.745
In the guy's office, behind the
desk is a hole in one trophy.

00:16:09.585 --> 00:16:12.825
Said, if you're a golfer and you ever see
a hole in one trophy, two things are true.

00:16:12.975 --> 00:16:17.445
One, there's a great story behind that
trophy and the person behind the desk

00:16:17.475 --> 00:16:19.305
is just dying to tell you what it is.

00:16:19.605 --> 00:16:22.215
So this idea of how do I
get people to chit chat?

00:16:22.755 --> 00:16:25.215
He made the opening, I see
you've got a hole in one trophy.

00:16:25.275 --> 00:16:26.715
You've gotta tell me about that.

00:16:27.105 --> 00:16:29.645
And he knows the person
can't wait to tell.

00:16:30.345 --> 00:16:33.750
And he says, we spend fifty-five of
our allotted sixty minutes chatting

00:16:33.750 --> 00:16:36.480
golf, and by that point we are friends.

00:16:36.540 --> 00:16:41.130
And we take five minutes and we
solve our money problem amicably

00:16:41.130 --> 00:16:42.210
in those last five minutes.

00:16:42.780 --> 00:16:46.990
And so I tell that story, I tell
the book, I tell it all the time in

00:16:46.990 --> 00:16:50.980
front of audiences, and what I love
about it is it's a beautiful blend

00:16:50.980 --> 00:16:52.900
of authenticity and strategy, right?

00:16:53.020 --> 00:16:56.560
If I don't know somebody, I've gotta
learn about what they care about, and

00:16:56.560 --> 00:16:59.260
I've gotta figure out our points of
common interest, and I've gotta bring

00:16:59.260 --> 00:17:03.160
them into the conversation, and I'm gonna
do that deliberately with intention by

00:17:03.160 --> 00:17:07.240
going to someone else's office, by asking
questions, doing the homework, et cetera.

00:17:07.750 --> 00:17:11.950
That's where you can start to bring those
two together using behavioral science

00:17:12.040 --> 00:17:14.540
and who you truly are, merge the two.

00:17:14.849 --> 00:17:19.170
And you get this very fun, authentic
way to live that also reaps large

00:17:19.170 --> 00:17:23.160
benefits by people finding the ways
in which they see themselves in you.

00:17:24.180 --> 00:17:27.120
Jenny Luna: I love that because if
we think we're gonna be strategic and

00:17:27.120 --> 00:17:31.275
intentional, we often think that we don't
get to be authentic and be ourselves.

00:17:31.275 --> 00:17:35.055
And so that's just such a beautiful
way to show that we can do both

00:17:35.565 --> 00:17:36.825
where it benefits everyone.

00:17:37.305 --> 00:17:40.455
Alison Fragale: I spend a lot of time
right now and in this stage of my

00:17:40.455 --> 00:17:44.145
career speaking to women specifically,
but what I'm about to say does not

00:17:44.145 --> 00:17:48.735
just apply to women, but it applies
to anybody who looks different than

00:17:49.980 --> 00:17:51.870
the majority of people around them.

00:17:52.260 --> 00:17:57.060
I always say, if you look different
and don't take any intentional

00:17:57.060 --> 00:18:01.080
action, it's possible that what you're
communicating unintentionally to your

00:18:01.080 --> 00:18:02.670
audience is I am different than you.

00:18:02.700 --> 00:18:05.400
We don't have anything in
common, so if we show up, we look

00:18:05.400 --> 00:18:07.020
different, and that's all there is.

00:18:07.020 --> 00:18:09.930
And we just get down to the business
at hand, what our audience might

00:18:09.930 --> 00:18:11.550
conclude is we're not the same.

00:18:11.905 --> 00:18:14.635
And that is not gonna be to
our strategic advantage 'cause

00:18:14.635 --> 00:18:16.105
human beings like similarity.

00:18:16.615 --> 00:18:18.175
Everybody has to do this.

00:18:18.415 --> 00:18:22.315
Something to be aware of is between
any two human beings, there are genuine

00:18:22.315 --> 00:18:23.995
points of similarity and connection.

00:18:24.565 --> 00:18:28.675
If you can find them, you can
rise above any other perceived

00:18:28.675 --> 00:18:31.735
difference and show people the true
things that you have in common.

00:18:32.665 --> 00:18:32.905
Jenny Luna: Yeah.

00:18:32.905 --> 00:18:36.955
So we need to highlight that
difference right away and bring that

00:18:36.955 --> 00:18:40.770
up rather than try to sweep it under
the rug or pretend it's not there.

00:18:41.310 --> 00:18:46.080
Something I've also been thinking
a lot about in my new role is first

00:18:46.080 --> 00:18:48.510
impressions and how important those are.

00:18:48.990 --> 00:18:52.020
But I'm curious, let's say we didn't
set the right first impression.

00:18:52.020 --> 00:18:55.980
I didn't maybe get that warmth and
assertiveness out in the first meeting.

00:18:55.980 --> 00:19:00.120
How bound am I to that first
impression that I'm making?

00:19:01.485 --> 00:19:02.504
Alison Fragale: You're
not bound to it, right?

00:19:02.504 --> 00:19:03.675
First impressions change.

00:19:03.705 --> 00:19:06.705
You've changed your mind about people,
so they'll change their mind about you.

00:19:06.764 --> 00:19:10.965
But if you use yourself as a
starting point and say, hmm, when

00:19:10.965 --> 00:19:14.504
I've changed my mind about people,
I don't change my mind as easily

00:19:14.504 --> 00:19:16.095
as I formed my initial impression.

00:19:16.095 --> 00:19:19.455
So it might not be one more meeting,
it might be two, three, and four.

00:19:19.455 --> 00:19:20.865
I might have to work on it a little bit.

00:19:20.925 --> 00:19:22.304
That's one thing to keep in mind.

00:19:22.995 --> 00:19:26.205
Um, second thing is another
negotiation tactic that can be

00:19:26.205 --> 00:19:28.725
useful here is to use an agent.

00:19:29.790 --> 00:19:35.879
Sometimes we may not be the best messenger
if we feel like we got off perhaps on the

00:19:35.879 --> 00:19:40.139
wrong foot, or I wasn't able to show up
in the assertive, warm way that I wanted.

00:19:40.139 --> 00:19:43.169
Maybe my first meeting with somebody
was about a disagreement or a conflict.

00:19:43.200 --> 00:19:47.159
How am I gonna convey that who
really respects me, that also

00:19:47.159 --> 00:19:48.540
has the respect of my audience?

00:19:48.840 --> 00:19:54.855
How could I use that person to help build
my status, help change my reputation.

00:19:55.065 --> 00:19:58.425
If you've ever had an awkward interaction
with somebody and you find out every

00:19:58.425 --> 00:20:01.035
other person you talk to loves them
and thinks they're spectacular,

00:20:01.035 --> 00:20:03.735
and then you think, huh, maybe I
should give 'em a second chance.

00:20:04.305 --> 00:20:08.175
The more people that are out there
saying, right, oh, Jenny's amazing,

00:20:08.175 --> 00:20:09.975
Alison's amazing, the better off.

00:20:09.975 --> 00:20:12.555
So that's something you could think
about doing very deliberately, is to

00:20:12.555 --> 00:20:15.660
say to somebody who really does respect
you and value, say, I'm new here.

00:20:16.389 --> 00:20:18.790
I don't have a lot of opportunity
to interact with this person.

00:20:18.790 --> 00:20:21.730
Or maybe our first interaction
really wasn't that smooth.

00:20:22.120 --> 00:20:22.750
Can you help me?

00:20:23.139 --> 00:20:26.649
Can you, when it feels natural,
talk about the great work

00:20:26.649 --> 00:20:27.879
that I'm doing and use them.

00:20:27.879 --> 00:20:29.980
And so a lot of times it's just
about changing the messenger.

00:20:30.580 --> 00:20:32.709
Jenny Luna: So at the end
of every episode, we ask

00:20:32.889 --> 00:20:34.840
each guest three questions.

00:20:35.320 --> 00:20:37.780
Two that we've been asking
everybody, and then one that

00:20:37.870 --> 00:20:39.790
we make up, especially for you.

00:20:40.090 --> 00:20:40.689
Are you ready?

00:20:41.580 --> 00:20:42.450
Alison Fragale: Yes.

00:20:42.720 --> 00:20:46.770
Jenny Luna: So I'm curious, what are
you excited to study next, or what's

00:20:46.770 --> 00:20:48.720
bubbling up to the surface for you now?

00:20:49.650 --> 00:20:54.810
Alison Fragale: So what I've been
doing a lot on, is thinking about

00:20:54.810 --> 00:20:58.050
this idea of power without status.

00:20:58.080 --> 00:21:01.350
It's a downer because it is a lot
about the bad things that happen to

00:21:01.350 --> 00:21:02.940
us while we have power without status.

00:21:02.940 --> 00:21:07.200
So I've still been doing a lot of work in
that space to show how important status

00:21:07.200 --> 00:21:08.850
is and being able to live the life.

00:21:08.850 --> 00:21:11.430
So I've been doing a lot of work
in civility and the mistreatment

00:21:11.430 --> 00:21:12.300
that happens to people.

00:21:12.690 --> 00:21:16.170
And again, although it's a bit of a
downer, one of the things that I'm

00:21:16.170 --> 00:21:20.970
very focused on is how do we retain
women throughout the career life

00:21:20.970 --> 00:21:25.020
cycle, particularly in what was like
a leaky middle, where women, after

00:21:25.020 --> 00:21:28.860
having some success and advancing
in organizations, are often leaving

00:21:29.250 --> 00:21:31.110
at like mid to senior levels.

00:21:31.590 --> 00:21:36.270
And it has a lot to do with what we see
in terms of, of surveys of women feeling

00:21:36.270 --> 00:21:40.530
like as they get more power, but if they
haven't successfully navigated status,

00:21:40.530 --> 00:21:44.690
they're encountering more interpersonal
mistreatment, worse work environments.

00:21:44.990 --> 00:21:49.010
And that is prompting them to say, I don't
wanna do this anymore, and I'm exiting.

00:21:49.490 --> 00:21:53.960
So I'm still doing that work and what
I'm excited about is bringing that

00:21:54.020 --> 00:22:02.605
over to think about how do we create
a better experience for women in the

00:22:02.605 --> 00:22:08.010
workforce at mid to senior levels
that are gonna keep them advancing

00:22:08.010 --> 00:22:12.720
and keep better representation at
the most senior levels for women.

00:22:13.290 --> 00:22:15.150
Bringing those two things
together is something that

00:22:15.150 --> 00:22:16.800
I'm excited about right now.

00:22:17.970 --> 00:22:18.570
Jenny Luna: Awesome.

00:22:18.660 --> 00:22:22.020
I'll look forward to reading
your next book as you move

00:22:22.020 --> 00:22:23.310
forward with that research.

00:22:24.090 --> 00:22:26.895
Who is a communicator you admire and why?

00:22:28.155 --> 00:22:31.395
Alison Fragale: Maybe because she is
top of mind, but Maggie, my advisor,

00:22:31.605 --> 00:22:35.475
may be well known to this audience,
but not worldwide, necessarily famous.

00:22:35.625 --> 00:22:42.764
She taught me more than anything how
to be very clear and assertive about

00:22:42.825 --> 00:22:47.774
what it is that you want, while also
never faltering from the importance

00:22:47.835 --> 00:22:49.755
of doing right by other people.

00:22:49.965 --> 00:22:54.375
I think that's why she's able to be
very successful and I feel like a lot

00:22:54.375 --> 00:22:59.175
of times still to this day, twenty-five
years after I met her, when I confront

00:22:59.175 --> 00:23:02.385
things that I think are difficult
communication challenges, I'm always

00:23:02.385 --> 00:23:04.125
thinking like, what would Maggie do here?

00:23:04.125 --> 00:23:06.975
And there are still times
where I call her and I say, my

00:23:06.975 --> 00:23:08.385
first instinct is to do this.

00:23:08.385 --> 00:23:09.945
And then she would say,
let's think about that.

00:23:09.945 --> 00:23:11.445
Like how would your
audience react to that?

00:23:11.865 --> 00:23:15.525
She's been very good at doing that
and also teaching me to get into the

00:23:15.525 --> 00:23:17.955
head of my audience, that curiosity,
a lot of that came from her.

00:23:18.745 --> 00:23:21.855
Jenny Luna: Alison, what are
three ingredients that go into a

00:23:21.855 --> 00:23:24.225
successful communication recipe?

00:23:25.395 --> 00:23:28.965
Alison Fragale: Authenticity,
strategy, and curiosity.

00:23:30.165 --> 00:23:31.755
Jenny Luna: Tell me a
bit more about curiosity.

00:23:32.435 --> 00:23:36.810
Alison Fragale: Communication is going
to be a communicator and a receiver.

00:23:37.470 --> 00:23:42.150
The more curious you are about your
audience, the better able you are

00:23:42.420 --> 00:23:45.690
to communicate in a way that's going
to land, that's going to resonate.

00:23:45.720 --> 00:23:49.140
When I think about people who are
really good communicators, or when I

00:23:49.140 --> 00:23:53.429
think about times when I've done a good
versus a bad job, the more curious I am

00:23:53.429 --> 00:23:57.179
about trying to understand my audience,
it informs the other two, right?

00:23:57.179 --> 00:24:00.870
Authenticity was obviously your
version of, of you, but it informs

00:24:00.870 --> 00:24:03.269
the strategy, so we have to
get curious about other people.

00:24:03.735 --> 00:24:04.545
Jenny Luna: Thank you so much.

00:24:04.545 --> 00:24:06.495
This has been a great
conversation, Alison.

00:24:06.495 --> 00:24:09.645
I've learned a lot and I'm excited
to apply some of the things we've

00:24:09.645 --> 00:24:11.235
talked about to my new job too.

00:24:11.805 --> 00:24:12.435
Alison Fragale: Amazing.

00:24:12.555 --> 00:24:13.185
Pleasure to be here.

00:24:15.435 --> 00:24:17.715
Matt Abrahams: Thank you for
joining us for another episode of

00:24:17.715 --> 00:24:20.325
Think Fast Talk Smart, the podcast.

00:24:20.715 --> 00:24:23.505
To learn more about status
and power, please listen to

00:24:23.505 --> 00:24:25.605
episode 12 with Deb Grunfeld.

00:24:25.990 --> 00:24:30.280
And to learn more about the work of
Maggie Neale, please listen to episode 15.

00:24:30.910 --> 00:24:36.100
This episode was produced by Jenny Luna,
Ryan Campos, and me, Matt Abrahams.

00:24:36.370 --> 00:24:38.020
Our music is from Floyd Wonder.

00:24:38.110 --> 00:24:40.600
With special thanks to
Podium Podcast Company.

00:24:40.960 --> 00:24:44.530
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00:24:44.710 --> 00:24:46.870
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00:24:47.050 --> 00:24:52.240
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00:24:52.240 --> 00:24:56.925
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