302. The Marketing Makeover: Turn Inquiries into "Heck Yes" Clilents, with Becca Pountney

It's that time of year where marketing is top of mind for small business owners!

Except maybe you're frustrated because the marketing efforts you've been putting in aren't quite working, or maybe you're posting on socials hoping to stand out, but it feels like you're blending into that sea of sameness with wedding pros doing the exact same thing. 

Or, let's be real, maybe you're stuck in the analysis paralysis stage, where you're so overwhelmed with what to do from a marketing standpoint that you aren't doing much at all. 

Need some marketing help? You picked the right episode.

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Connect with Becca Pountney:

• Instagram: https://www.instagram.com/beccapountney/
• Done is better than perfect: Building a profitable wedding business, by Becca Pountney: https://www.amazon.com/Done-better-than-perfect-profitable/dp/1399995847
• Wedding Pros Who are Ready to Grow Podcast: https://beccapountney.com/podcast/

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(00:00:00) Building emotional connections to market your wedding business

(00:04:30) Couples are overwhelmed with choice

(00:09:36) What can Coca Cola teach small businesses about marketing?

(00:12:08) How do our services go from "nice to have" to "must have"?

(00:25:23) Hot takes including, Should you have pricing on your website?

(00:28:50) Strategic Consistency in Marketing Messages

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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.

Weddings for Real on Social Media:

Instagram: @weddingsforreal

Facebook: @weddingsforreal

twitter: @weddingsforreal

Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

Creators & Guests

Host

Megan Gillikin

Wedding Industry Coach + Founder of The Planner's Vault

Producer

Jason Gillikin

CEO and Executive Producer at Earfluence

What is Weddings for Real?

Weddings for Real is the go-to podcast for high-achievers in the hospitality industry who’ve checked all the boxes of success but are craving something more—more ease, more alignment, more realness. Hosted by Megan Gillikin, a former wedding planner turned educator and recovering people-pleaser, this podcast dives deep into the unlearning required to build a business (and a life) that actually feels good.

From navigating burnout and boundaries to redefining success and shedding old narratives, each episode offers candid conversations, expert insights, and the occasional wedding industry war story. If you're ready to lead, live, and work on your own terms, you’re in the right place.

Let’s keep it real.