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It's that time of year where marketing is top of mind for small business owners!
Except maybe you're frustrated because the marketing efforts you've been putting in aren't quite working, or maybe you're posting on socials hoping to stand out, but it feels like you're blending into that sea of sameness with wedding pros doing the exact same thing.
Or, let's be real, maybe you're stuck in the analysis paralysis stage, where you're so overwhelmed with what to do from a marketing standpoint that you aren't doing much at all.
Need some marketing help? You picked the right episode.
Except maybe you're frustrated because the marketing efforts you've been putting in aren't quite working, or maybe you're posting on socials hoping to stand out, but it feels like you're blending into that sea of sameness with wedding pros doing the exact same thing.
Or, let's be real, maybe you're stuck in the analysis paralysis stage, where you're so overwhelmed with what to do from a marketing standpoint that you aren't doing much at all.
Need some marketing help? You picked the right episode.
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Connect with Becca Pountney:
- Instagram: https://www.instagram.com/beccapountney/
- Done is better than perfect: Building a profitable wedding business, by Becca Pountney: https://www.amazon.com/Done-better-than-perfect-profitable/dp/1399995847
- Wedding Pros Who are Ready to Grow Podcast: https://beccapountney.com/podcast/
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(00:00:00) Building emotional connections to market your wedding business
(00:00:00) Building emotional connections to market your wedding business
(00:04:30) Couples are overwhelmed with choice
(00:09:36) What can Coca Cola teach small businesses about marketing?
(00:12:08) How do our services go from "nice to have" to "must have"?
(00:25:23) Hot takes including, Should you have pricing on your website?
(00:28:50) Strategic Consistency in Marketing Messages
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience
Creators and Guests
What is For Real: Life, Leadership, & Unlearning?
For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.
With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.
Formerly Weddings for Real - and glow-ups look good on us.