{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Emma\r",
      "startTime": 0,
      "endTime": 320.21
    },
    {
      "title": "– What makes B2B messaging actually good\r",
      "startTime": 320.21,
      "endTime": 542.21
    },
    {
      "title": "– Common messaging mistakes (and why “clarity > clever”)\r",
      "startTime": 542.21,
      "endTime": 720.21
    },
    {
      "title": "– Positioning vs. messaging: what’s the difference?\r",
      "startTime": 720.21,
      "endTime": 973.21
    },
    {
      "title": "– Why it’s hard to name great B2B marketing examples\r",
      "startTime": 973.21,
      "endTime": 1117.21
    },
    {
      "title": "– How to sharpen weak messaging and fix vague positioning statements\r",
      "startTime": 1117.21,
      "endTime": 1305.21
    },
    {
      "title": "– Simplifying complex products without dumbing it down\r",
      "startTime": 1305.21,
      "endTime": 1495.21
    },
    {
      "title": "– How to write for buyers (not just execs)\r",
      "startTime": 1495.21,
      "endTime": 1772.88
    },
    {
      "title": "– Using customer interviews and research to build strong messaging\r",
      "startTime": 1772.88,
      "endTime": 2050.88
    },
    {
      "title": "– Standing out in a crowded, buzzword-filled market\r",
      "startTime": 2050.88,
      "endTime": 2214.88
    },
    {
      "title": "– How storytelling fits into B2B messaging\r",
      "startTime": 2214.88,
      "endTime": 2400.88
    },
    {
      "title": "– Messaging advice for early-stage founders and startups\r",
      "startTime": 2400.88,
      "endTime": 2595.88
    },
    {
      "title": "– How often should you revisit and update messaging?\r",
      "startTime": 2595.88,
      "endTime": 2725.88
    },
    {
      "title": "– Productivity, managing your energy, and staying focused\r",
      "startTime": 2725.88,
      "endTime": 2920.88
    },
    {
      "title": "– Journaling, mindfulness, and being intentional with your time\r",
      "startTime": 2920.88,
      "endTime": 3155.88
    },
    {
      "title": "– Final takeaways",
      "startTime": 3155.88,
      "endTime": 3170.22
    }
  ]
}