As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count!
Today, I've got a juicy story to share about a high-cost marketing opportunity that was pitched to me. Imagine this: a magazine feature promising lots of visibility and impressive distribution numbers. But here's the twist – there was no way to track its effectiveness! Join me as I reveal the thought process behind my decision and highlight the crucial role of SEO in ensuring measurable and impactful results.
Tune in to discover why tracking your marketing efforts is essential and how you can make smarter, data-driven choices for your business.
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In 2009 Melissa Rose started her business,
The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.
When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through
Healthy in the Valley.
What is The Visibility Podcast?
Welcome to The Visibility Podcast: for business owners who are ready to grow on purpose.
Hosted by Melissa Rose, studio owner and creator of the Visibility Blueprint, this show explores the real strategies behind sustainable, profitable growth.
If your marketing feels inconsistent, your sales unpredictable, or your business feels stuck despite doing “all the things,” you’re in the right place.
On this podcast, we'll talk visibility, obviously, but we'll also go deeper. Through expert guests and real conversations, we unpack sales strategy, financial awareness, team leadership, and the backend systems that keep small businesses thriving.
From Google Business Profile optimization to website and social media audits to simplifying your offers, I help you identify what’s actually working in your business, and what’s just keeping you busy. And busy? Busy is a four-letter word.
This isn’t surface-level marketing advice. This is about understanding what’s truly driving revenue in your small business, and what’s just noise.
Whether you run a brick-and-mortar storefront, a local service-based business, or a hybrid model, visibility is the foundation of sustainable growth.
Let’s make your business "The Best in Town!"