WEBVTT

NOTE
This file was generated by Descript 

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I have not wanted to share this
publicly, but I am about to.

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It is my little secret weapon
to deliver an absolute amazing

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experience to my customers.

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It's the secret weapon to differentiate
yourself from competitors, and it is a

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secret tool to find out the perfect time
to follow up with someone so you don't

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get ghosted or land in their inbox, or
don't have them respond to text messages.

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I'm gonna be teaching you all
of this and more in this video

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to teach you the video follow.

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Including what tools to use
and no, I'm not affiliated with

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and endorse SP or any of that.

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I'm just sharing with you what
I use and hopefully it can help

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you cuz there is a free version.

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Now, before we get to it, I just wanna
say a quick welcome or welcome back.

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My name is Adam Benson, the roof
strategist, and I'm on a mission

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to shake things up in the roofing
industry and give you everything

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that I wish I had when I got started.

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Now everything I do here is
designed to help you and your

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team smash your income goal.

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And give every customer
an amazing experience.

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And truthfully, the amazing
experience is like the most fun part.

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When you do it from your
heart, it, it comes back.

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But that's not why you do it.

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You don't do it.

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So it comes back.

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You do it cuz you love it and you know
it's the right thing to do and it just

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so happens to feed you with referrals,
happy customers, and great reviews.

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So if you like this video and you want
more, I've got a freebie for you and

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it's our brand new free training center.

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So if you click in the video
description or podcast, the pitch,

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like a pro roofing sales training
video library, or the roof claims

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crash course is all hiding right in.

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You'll get, uh, a login to get this free.

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If you're on the road or not able to hop
in right now, just text this word free,

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f r e e and text it to 3 0 3 2 2 2 71 33.

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We've got all this stuff, including a
little announcement that is only in there,

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so you'll be seeing more of that soon.

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All right now, uh, thanks for being here.

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Let's get into today's video
on the video follow up.

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So first, let's break down
the, what is a video follow up?

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A video follow up is a way for you to
do this face to camera in a personal,

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short, fast-paced video to your customers.

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So when they open it, they get to see
you, read your body language, hear

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your voice, and have a way that's a
little bit more personal than just

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getting an email cuz everyone sends
email and everyone sends text messages.

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Now a free tool to use
is this one, it's called.

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Right here.

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I'm gonna bring this in Loom right there.

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Now use loom.com.

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S E L O O m.com.

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Uh, I'm not endorsed by them by
the way, but I love what they do.

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Now here's the cool thing.

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Let's pretend that I have a homeowner
who I didn't close on the spot.

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They emailed me some questions about the
contract or the agreement that we can.

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What I can do is either just answer
them or leave them a voicemail.

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But what if I did both?

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What if I did a personal video message,
guiding them through everything,

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getting a chance to resell them while
separating myself from the competition

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and it doing this is just wild.

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So I'm gonna show you exactly
how to do that, how to use it in

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email, and how to use it in text.

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By the way, Use Loom has a mobile
app, so you can do this right from

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your phone, in your truck, and in the.

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And we're gonna close with that perfect
way to know exactly when to follow up.

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You're gonna love it.

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All right.

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I'm use Loom.

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You'll notice up here, and I
have a Google Chrome extension.

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That little due battery is the extension.

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So what I'm gonna do is click on this.

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It's gonna pop up a.

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Option.

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I can use my face on the screen.

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I could have the proposal in the
background and I can walk through

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and say, Hey, highlighting certain
things, reminding them of certain

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areas about their upgrade options.

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But for this one, we're just
gonna go full screen and I

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wanna show you how this works.

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I'm gonna hit start recording.

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Camera's going, I'm bringing this around.

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Look, you're filming
this, you're filming that.

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And I'm gonna say, Hey.

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Uh, Peggy, thank you so much for the
opportunity to meet with you and your

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husband to talk about your roofing needs.

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Now I understand you have two
other contractors coming out on

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Wednesday and Thursday next week.

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So what we'll be doing as discussed
is I'll be showing up on Thursday at

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2:00 PM to go through the agreement
with you, both of them side by side.

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Take a look at all the
different estimates.

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I'll be the question
punching bag, and help you.

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Even if it's not with me.

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So if you have any questions in the
meanwhile, go ahead and text or call me.

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You've got my contact info in that email
and I cannot wait to hear from you.

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We'll see you next Tuesday at 10.

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By the way, if I messed that time up,
it's cuz I was making it up on the spot.

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So then I'm gonna go ahead and click here.

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That stop button, check this out.

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This gets even easier and even more fun.

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Now once this comes up, you'll
notice down here I can click in

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and I'm gonna customize this title.

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So let's bring you in close.

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I'm gonna say follow up for pe.

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Watch this personal video message I made
for you, then all I do, so look at that.

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Just click off of it.

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Grab this link.

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I'm gonna come to my email.

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I'm gonna draft this
subject line of the emails.

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Gonna say, Hey Peggy.

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Hey Peggy.

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Watch this video I made for you.

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Watch this video I made for you.

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Then in here, all I'm
gonna do is paste the link.

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Boom.

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Animated gift shows up.

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And by the way, it wasn't in focus
cuz I confused my camera, but

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animated gift shows up in that email.

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When a homeowner sees that, what are you
gonna do if you see that in your email?

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And by the way, you can even
hyperlink the text, say, Hey,

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watch this video I made for you.

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But the key thing is just to let
them know, you made that video.

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Watch this video I made for you.

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Now you pop, send boom.

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This goes to that customer.

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They get the subject line.

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Hey, watch this video I made for
you with the personal video message.

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What do you think they're gonna.

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They're gonna pop into that.

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And let me ask you this, Is
the next person doing that?

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No.

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So now you've just stood
apart and you were different.

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You delivered a message,
you controlled the dialogue.

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They could read your
face and body language.

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You reminded them of the next appointment.

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And by the way, I just jumped into
some role play and whipped that up.

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And I, I didn't even
keep track of the time.

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So if I messed up the time
of my follow up, you get the

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idea for this demonstration.

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Now, the cool thing is in
Loom, some of the settings will

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allow me to have what we call.

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Read receipt, which means when Peggy
on the other end clicks this link

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that I just emailed her and watches
the video, boom, you get an instant

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notification saying, uh, someone just
watched the video and then the title.

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If I said, Peggy watches
video, I made for you.

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I know it's Peggy, which means this is a
great time for me to text or call Peggy.

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I just so happen to know that she
just watched my video moments ago.

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And then what happens is Peggy
answers the phone and she

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goes, Oh, it's too funny Adam.

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I was just watching your video.

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And I go, Huh, how about that?

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Look at that timing.

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So there you have it, the video follow up.

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Now if you wanna get
started, go to use loom.com.

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U S E L O O M.

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Again, I am not affiliated.

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I love this tool.

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I use the paid version
and download the app.

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I want you to test this
with your next customer.

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Yes, you can send this via text.

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Just keep it short.

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Watch this personal video
message I made for you.

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Give 'em the link.

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If you use it and email that animated
gift, I'll fire or you can hyperlink it.

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But I hope this helps you stand
apart from the competition.

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Win more business, deliver an amazing
experience and put another tool in your

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tool belt to ink deals on the follow up.

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Hey, if you liked this video or
this format, which by the way it is

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Sunday morning, I was in the office
working, catching up on some things,

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I'm like, I gotta do this video.

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So, uh, I hope you like it and,
and if not, share that with me, cuz

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everything I do here is for you.

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So if you like the video, hit
the, uh, the thumbs up button

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that just tells me good format.

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Let's keep it going.

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And if you.

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You know what to do and drop a comment.

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I'd love to hear from you
cuz here I am to serve you.

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Thanks again for being here.

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If you haven't done it,
hop in or write here.

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And, uh, don't want a free copy
of my pitch, like the Pro Roofing

00:07:15.015 --> 00:07:15.940
Sales Training Video Library.

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It'll pop you over to our
brand new free training center.

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Or if you wanna hang with me, YouTube
thinks you're really gonna love this

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video and I will see you on the next one.