The Win Rate Podcast with Andy Paul

Welcome back to another stellar roundtable discussion with Andy Paul. Today he welcomes Leslie Venetz, Founder of Sales Team Builder, Dan Pfister, Founder of WinBack Labs, and St John Craner, Sales Coach and leading expert on Rural Sales and Marketing. The group discusses the buyer experience, the importance of constantly adapting to the buyer's mindset. There is a focus on the importance of psychological safety in sales negotiations and the need for sellers to listen, learn and adapt to the buyer's needs. They get into the challenges in discerning when a seller is still being considered for a sale and how to improve sales practices based on feedback from lost customers. And give informed win-back strategies based on that understanding.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

Thank you to our sponsors:

Allego

Clozd

Cognism

What is The Win Rate Podcast with Andy Paul?

The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!