{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Intro\r",
      "startTime": 0,
      "endTime": 26
    },
    {
      "title": "About Pranav\r",
      "startTime": 26,
      "endTime": 187
    },
    {
      "title": "What’s More Valuable? Analytical Skills or Creative Taste?\r",
      "startTime": 187,
      "endTime": 457
    },
    {
      "title": "Understanding Incrementality in Marketing\r",
      "startTime": 457,
      "endTime": 613
    },
    {
      "title": "Unpacking Multi-Touch Attribution\r",
      "startTime": 613,
      "endTime": 869
    },
    {
      "title": "Tackling Attribution and ROI in Early-Stage Startups\r",
      "startTime": 869,
      "endTime": 1159
    },
    {
      "title": "Simplifying Marketing Experiments\r",
      "startTime": 1159,
      "endTime": 1515
    },
    {
      "title": "Knowing When to Test in Marketing\r",
      "startTime": 1515,
      "endTime": 1789
    },
    {
      "title": "When ROI Analysis Isn't Necessary\r",
      "startTime": 1789,
      "endTime": 2132
    },
    {
      "title": "Embracing Holdout Tests in Marketing\r",
      "startTime": 2132,
      "endTime": 2411
    },
    {
      "title": "The Role of Marketing Mix Modeling in Measurement\r",
      "startTime": 2411,
      "endTime": 2657
    },
    {
      "title": "Prioritizing Email Experiments for Effective Marketing\r",
      "startTime": 2657,
      "endTime": 2865
    },
    {
      "title": "Balancing Career and Personal Life\r",
      "startTime": 2865,
      "endTime": 3120
    },
    {
      "title": "Outro",
      "startTime": 3120,
      "endTime": 0
    }
  ]
}