Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada.

This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.

James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives.

On the show, Darian and James talk about Roots' association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots' approach to working with influencers, and the use of cutting-edge technology in marketing.

Follow Jelly Marketing:

Twitter - http://twitter.com/jellymarketing
Facebook - http://facebook.com/jellymarketing
Instagram - http://instagram.com/jellymarketing
Website - http://jellymarketing.com

Follow Darian Kovacs:

Website - http://jellymarketing.com/darian/
Facebook - http://facebook.com/dariankovacspage/
Instagram - http://instagram.com/dariankovacs/
Twitter - http://twitter.com/dariankovacs

Follow James Connell:

LinkedIn - http://linkedin.com/in/jamesconnell1/
Instagram - http://instagram.com/jhconnell/
Twitter - http://twitter.com/jhconnell

Follow Roots Canada:

Website - http://​roots.com
LinkedIn - http://​linkedin.com/company/roots/
Instagram -http://​instagram.com/rootscanada/
Twitter - http://twitter.com/RootsCanada
Facebook - ​http://facebook.com/roots/

Advertising Inquiries: https://redcircle.com/brands

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Show Notes

On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives. On the show, Darian and James talk about Roots' association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots' approach to working with influencers, and the use of cutting-edge technology in marketing. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Connell: LinkedIn - http://linkedin.com/in/jamesconnell1/ Instagram - http://instagram.com/jhconnell/ Twitter - http://twitter.com/jhconnell Follow Roots Canada: Website - http://​roots.com LinkedIn - http://​linkedin.com/company/roots/ Instagram -http://​instagram.com/rootscanada/ Twitter - http://twitter.com/RootsCanada Facebook - ​http://facebook.com/roots/

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com