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Carol Cox:
That's a good thing to think about when we

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want to add humor to talks.

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Now, I know that people watching this are

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thinking, well, but I'm just talking about my

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business topic or whatever.

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Like, why do I need humor?

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I just want to convey this information.

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And so why is humor important for us to

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include, whether it's a keynote, a Ted talk,

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a business presentation,

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a conference session that we're doing. Hi,

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and welcome to Speaking Your Brand. I'm your

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host, Carol Cox, joined by our lead speaking

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coach, Diane Diaz.

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Hi, Diane.

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Diane Diaz:
Hi, Carol.

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Carol Cox:
We always recommend that you add humor to any

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presentation, keynote or talk that you give.

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Now, you may think when you hear a humor that

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you have to do a corny joke.

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Maybe like this one.

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Diane Diaz:
Did you know that koalas actually aren't

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bears? They don't have the qualifications.

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Carol Cox:
Okay, so that's where that's where the laugh

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track would come in on a.

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Sitcom, because clearly that's a super corny

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joke. Now, you could tell that in your talk

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if you wanted to, it could find a place in

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there. But you don't have to find a knock

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knock joke or a corny joke or a comedy stand

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up set to include in your talks to add humor

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to it now. Diane, I know that you've actually

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done a stand up comedy set,

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a five minute set.

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Can you give an example of one of the

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vignettes that you shared?

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Diane Diaz:
Yes. So my mother was very frugal,

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as am I, but she grew up during the

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depression, so she was extremely frugal. And

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one of the things that she liked to do was to

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clip coupons, right?

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So that was one way of saving money.

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But that isn't the only way that she saved

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money at the grocery store. She also,

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back in the day when I was a kid,

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there was in the grocery store. We shopped

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and there was a big table that was divided

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into sections that had like wrapped candy in

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it, like caramels and things. And this is pre

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technology. So you would take a little bag

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and put five pieces of candy, and you would

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put your little quarter in the slot of the

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box. So my mom would tell my sister and I,

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who were five and seven at the time,

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go and get the candy.

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But first she would give us some instructions

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and she would say, now listen,

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I don't want you to take five pieces of

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candy. I want you to take six.

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And we were like, mom,

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but isn't that stealing? Just go get the

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candy. This was my mom's way of saving money.

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Now you can understand it from her point of

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view. Like this really,

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legitimately happened.

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She's saving money because we didn't have

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much money. Technically it's stealing,

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but I find that hilarious that she's

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basically turning her children into petty

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thieves.

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Carol Cox:
Well, and also, the way that you tell it

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makes it funny because you could see telling

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it to like, well, we would go to the grocery

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store. My mom would say,

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take six pieces of candy instead of five,

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right? And you're like, okay, well, really,

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where's the humor in it? Right? Like, you do

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the dialogue, you do your mom's voice and how

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she's saying it and how you're reacting as a

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little kid. Yes. So thinking about adding

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humor to talks is like,

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find the the humor in the situation,

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but then kind of play it out,

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like how to bring it to life.

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Diane Diaz:
Yes. And even act it out.

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So when I, when I was doing the comedy set,

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telling that story, I would be my mom and

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then I would bend down like I'm talking to

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two small children, right.

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So giving us the instructions and then I

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would lean back up because now I'm,

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I'm me saying, but mom,

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isn't that stealing? Then I'd bend back down.

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So you're acting it out to create the whole

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scene for the audience?

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Okay, girls, this is what I want you to do. I

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want you to go get that candy.

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But I don't want you to take five pieces.

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I want you to take six.

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But, mom, isn't that stealing?

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Shh. Just go get the candy.

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Carol Cox:
Well, that's a great transition to another

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form of humor that you can include in a talk,

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which is more physical comedy.

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So I actually like physical comedy,

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which I'm surprised to discover about myself.

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But from doing the in-person workshops and

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retreats that we've done where we really we

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get the women who attend,

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we do improv exercises,

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we do dance parties.

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We really get them comfortable in their

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bodies and doing things and kind of expanding

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where they're at by the time they get on the

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stage to practice their talks or their

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stories, they feel much more expansive.

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And so I like physical comedy,

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and I think it's because of watching sitcoms

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growing up, because you would have to.

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The actors did kind of have to act things

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out. And I was recently watching an old

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episode from friends, which of course was

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like, is on all the time,

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so you can always catch an episode.

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And I was it was an early one,

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and I had forgotten how physically comedic

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those actors are. Like Jennifer Aniston,

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there was like a scene and she's like,

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grabbing her mouth because, like, she hit her

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tooth and she's like, really getting into it.

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And there's other TV shows which are much

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more like cerebral.

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Or maybe they're just not that much into

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physical comedy.

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Speaker5:
Oh, Emily. Emily.

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Okay, so that's me as a cheerleader.

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I'm. Fine. I'm fine.

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I just listen to tooth. It's no big deal. I

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have a dentist. You know,

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I'm gonna go put some ice on it. Excuse me.

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Diane Diaz:
Yeah. That's a great example.

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Another example is stand up comedians.

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If you go most not all comedians,

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but most comedians, or at least the ones I

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like, like Iliza Shlesinger and comedians

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like that. They are very physical.

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So they don't just tell jokes,

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they actually act out what they're doing.

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Speaker6:
And I can say this as a woman who chose to be

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single for a very long time,

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as a feminist, as a champion of women,

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I genuinely feel that when women ask me,

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how did.

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Speaker7:
You guys meet?

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Speaker6:
It's less about a genuine personal inquiry

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for me, and it's more like they're digging

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for clues, like.

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Speaker7:
Where did you find a suitor?

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Tell us. We wish to know.

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Diane Diaz:
And so if they make up a character, or even

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if Mike Birbiglia is another one,

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if they're telling a story about their child

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and something that a conversation they had

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with them, they're acting it out to the point

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of actually laying on the ground,

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which just adds to the humor level.

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Speaker8:
I write some jokes for you.

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I write some for my daughter.

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Where you need to know for the story is that

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it killed, you know, like it was like,

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ah.

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Speaker9:
What'll we have for dinner?

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Carol Cox:
So we have finding the humor in situations,

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stories, little vignettes. We have physical

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comedy. There's also maybe what,

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like sardonic or maybe a little bit more

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sarcastic or intellectual humor.

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Diane Diaz:
Yeah, I love sarcasm.

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Yeah, that's like my second language.

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Carol Cox:
And I know that you're a big fan of Seinfeld.

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Oh, you love watching that. So how what kind

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of humor do they have? And how do you see

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that show up?

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Diane Diaz:
Yeah, it's the type of humor that I like to

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call. Well, it's situational humor,

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but I think it's also what I would consider,

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like stupid humor, where it's it's really

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nothing. But they make such a big deal out of

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the nothing that it makes it hilarious. I

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mean, completely absurd every day,

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you know, the characters going through their

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everyday absurd situations that they turn

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into this big, huge deal,

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but they really carry the joke really far.

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So they don't just it's not a joke,

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joke, joke, joke, joke. It's a joke that goes

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throughout the entire show.

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So they take that situation and they really,

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like go deep with it and that makes it

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absurdly hysterical.

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Speaker10:
I didn't get any bread.

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Speaker11:
Just forget it. Let it go.

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Speaker10:
Excuse me. I think you forgot my bread.

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Speaker12:
Bread. $2 extra.

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Speaker10:
$2. But everyone in front of me got free

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bread.

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Speaker12:
You want bread?

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Speaker10:
Yes, please.

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Speaker12:
$3. What? No soup for you?

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Carol Cox:
It's almost like they like, blow it out of

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proportion.

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Diane Diaz:
Absolutely.

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Carol Cox:
They make it much bigger than whatever the

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actual situation would be.

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Yes, yes, yes. Okay, so that's a good thing

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to think about when we want to add humor to

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talks. Now, I know that people watching this

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are thinking, well, but I'm just talking

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about like my business topic or whatever,

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like, why do I need humor?

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I just want to convey this information.

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And so why is humor important for us to

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include, whether it's a keynote, a Ted talk,

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a business presentation,

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a conference session that we're doing?

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Diane Diaz:
Yeah, I think humor does a couple of things.

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Number one, I think it sort of lightens the

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mood. So we've had clients who are talking

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about, yeah, they might be talking about

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something in their business, but maybe

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they're sharing a story that's particularly

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poignant or or moving.

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And I think adding a humorous element,

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not necessarily to that story, but somewhere

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in the talk kind of lightens the mood and

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breaks the tension. Right?

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I think it also lets the audience know it's a

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safe space because we all relate to humor.

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If you can get people to laugh,

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they're releasing all this energy.

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Everybody feels connected.

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They feel tied together that we all laughed

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at the same thing. Ha ha. Right. So it's it's

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unifying. It is a release.

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It is energetic, right?

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It creates an energy in the audience. So it

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has so many purposes.

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Carol Cox:
Yeah, I love that. And I love this idea of

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like breaking the tension. It's almost like

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what we describe when we're working with our

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clients at the in person workshops.

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Like you almost need to have energetic highs

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and lows, even in a kind of more heartfelt or

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kind of more difficult story.

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You still have to have an energetic high

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point, because your audience doesn't want to

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stay flat and monotone like you as the person

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delivering it, but they emotionally don't

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want to stay flat and neutral throughout the

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entire thing. So humor allows you some of

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those energetic high points.

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Diane Diaz:
Absolutely. Yeah. And it gives it sort of

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takes the audience on a ride.

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Right. So where it's it's and they kind of

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don't know what to expect. And then when

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you're able to pepper some humor in there,

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it's those little unexpected nuggets.

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Carol Cox:
So I know that sometimes we're like,

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oh, okay, I'm just going to just wing it and

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something funny comes out or something funny

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comes out and and that will be fine.

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So yes, that could happen.

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Like you could just end up saying something

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funny in your talk without having it planned

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out. I like actually planning the humor,

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which is kind of funny because in that other

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episode, we talked about you being the

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procrastinator, and I very much not being the

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procrastinator, but I will plan out the

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humor, and one of the ways that I'll do that

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is I'll look through my whole slide deck once

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I have it done, or a client's slide deck,

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and I look and it's like, okay,

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like we have no humor in here whatsoever

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unless it happens to just impromptu happen.

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We need to go make sure we find some spots.

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So I'll find their stories,

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like, okay, where is either a humorous

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element to the story or right after the

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story. How can we lighten the mood?

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So to add an aspect to the story,

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or I'll find a funny GIF or a funny video

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clip to kind of highlight.

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Maybe it's like, you know,

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to the audience like, hey, I know you really

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want to achieve X, y, Z,

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and kind of some type of funny gif that

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represents that. So that's also a really

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great way to think about intentional humor.

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Diane Diaz:
Yeah. And I think GIFs and memes are great

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for clients who like, we hear a lot of times,

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well, I'm just not funny. Well that's okay.

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You can still incorporate humor.

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You don't have to be a comedian,

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right? You don't have to tell jokes to make

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it funny, but you can incorporate funny memes

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or funny cartoon that sort of gets your point

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across, makes the audience laugh,

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and they identify with it. And you still

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achieve the same goal.

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But it doesn't have to come from you

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personally.

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Carol Cox:
Let's talk about self-deprecating humor,

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because that's another form of humor. A lot

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of stand up comedians use that as well.

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I know as women, we have to be a little bit

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careful with self-deprecating humor because

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it can. It can hurt us more than it helps us,

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depending on what it is. And I remember years

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ago I got the advice from someone who does

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comedy, and she said to me,

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she's like, self-deprecating humor is good

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because it builds trust between you and the

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audience, and it kind of you let down your

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guard. You show that you're not perfect.

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The audience will then relate to you.

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But, she said, you have to be careful not to

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use self-deprecating humor that harms your

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credibility for what it is that you're there

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talking about. So, for example,

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if I'm there talking about what we do here at

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Speaking Your brand, I could do a funny bit

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about maybe that I'm not a great gardener,

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which I'm not like. I have a black thumb. I

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cannot keep anything alive.

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Like, I could talk about that and that would

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be funny, but I wouldn't necessarily want to

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talk about something related to the core

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message that I'm talking about.

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Diane Diaz:
Yes. Yeah. I think, like you said,

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self-deprecating humor done carefully can be

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effective. I do like, again,

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when someone takes that self-deprecating

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element and then will thread it through the

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talk, right?

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So that it comes, it sort of comes back.

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And they keep not constantly,

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but like a few times they'll reflect back

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like to it. And then it sort of creates that

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sort of content continuity throughout the

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talk and still self-deprecating,

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but in a safe sort of way. Like, I could joke

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about being short because, I mean, I am

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short. It's obvious you can see that, right?

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So I often use that as a tool because it is

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funny to say, like, I don't know if you've

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noticed, but I'm short,

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right? Like, because duh,

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but but things like that that are safe,

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safe.

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Carol Cox:
And it doesn't harm your credibility by

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saying that. Right.

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Because clearly it's not related to the work

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that you do. Okay.

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So we talked about so different types of

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humor that we can use in our talks.

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So we have situational humor.

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So find the humor in a story that you're

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sharing. We have physical humor.

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So physical comedy, when you're acting out

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stories or things on the stage,

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we have maybe like more sardonic,

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sarcastic, intellectual humor.

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We have just like funny maybe.

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Maybe you do like knock knock jokes and corny

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jokes and you want to throw a few of those

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in. Or like funny gifs and memes and then

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self-deprecating humor. Yes. So for those of

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you who have been listening to this and

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watching this, think about these different

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types of humor that we just talked about,

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and how can you incorporate some of these

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into every single talk,

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every single presentation that you give,

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because your audience is really going to

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appreciate having that connection not only

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with you, but also with everyone else who's

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in the audience.

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I wish I had another corny joke that we could

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end this with I can't have any other no.

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Diane Diaz:
I cannot think of. I'm fresh out.

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Now that you've put me on the spot, I can't

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think of one.

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Carol Cox:
Why did the chicken cross the road?

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To get to the other side. That's the only one

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I know. Until next time.

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Thanks for watching.