Swim Against The Tide

This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.

She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.

Sara talks deeply about the importance of authenticity, the challenges of imposter syndrome, and her commitment to supporting fellow entrepreneurs.

We also get a sneak peek at her upcoming book, 'The Six Minute Entrepreneur,' aimed at empowering individuals through self-development.
We finish by Sara emphasising the significance of being true to oneself and the value of hard work in achieving success.

We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.