In this episode of Business Spotlight, Scott sits down with Ali MacFarlane, the Founder and CEO of Sugar Rush, a full-service software and app development agency with offices in Belfast and London. With over 21 years in the industry, Ali has led Sugar Rush in creating custom digital solutions, specialising in tailoring products that align with each client’s unique business journey. His approach is built on understanding user behaviour and data to craft optimised, risk-averse packages that drive business success. Ali emphasises the importance of trust, a strong team and empathetic leadership in sustaining business growth. Looking ahead, he’s focused on cultivating Sugar Rush’s culture, embracing emerging tech and continuing to deliver impactful solutions for the company's clients. Don’t miss this insightful conversation with Ali!
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