STOP Justifying Your Price: How I Beat “Their Estimate is WAY Cheaper”

“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value.

This LIVE coaching session is part of a brand new series called Roofing Sales Rescue. I’m doing a limited number of free 1-on-1 coaching sessions for members of my tribe in The Pitch Pro Movement. Want to join me (or send a sales rep) for an upcoming episode? Join us inside. https://theroofstrategist.com/community

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What is The Roof Strategist Podcast by Adam Bensman?

The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing). Subscribe & follow for FREE roofing sales training every Monday and Thursday.