STOP Justifying Your Price: How I Beat “Their Estimate is WAY Cheaper”

“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value.

This LIVE coaching session is part of a brand new series called Roofing Sales Rescue. I’m doing a limited number of free 1-on-1 coaching sessions for members of my tribe in The Pitch Pro Movement. Want to join me (or send a sales rep) for an upcoming episode? Join us inside. https://theroofstrategist.com/community

Program questions? Text ‘DEMO’ 303-222-7133 or call

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What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.