From Sales Rep to Manufacturing Innovator: Breaking Down Medical Device Development Barriers
Jason Scherer, CEO of VitaTek, shares how frustration with traditional medical device development led him to build the largest privately-owned medical device manufacturer in Minnesota, offering true end-to-end capabilities.
In this episode, we explore:
Speed & Control in Med Device Development
→ Traditional development process requires 10+ vendors
→ Vitatek consolidated everything in-house
→ Cut development timeline from 5+ years to under 2 years
Challenging Industry Norms
→ Breaking away from traditional R&D approaches
→ Bringing transparency to hydrophilic coating development
→ Democratizing manufacturing processes
Sales Evolution & Account Management
→ Building referral patterns vs straight sales
→ Working multiple stakeholders within accounts
→ Importance of clinical champions with real influence
Best Quotes:
"Steal from the winners, but you don't have to copycat everything they do."
"Our typical motto is that we can bring a medical device all the way from napkin sketch to commercialization for about $1.5 million in less than two years."
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FIND SPENCER ON SOCIAL
LinkedIn: https://www.linkedin.com/in/spencer-jones-5a008672/
FIND JASON ON SOCIAL
LinkedIn: linkedin.com/in/jason-scherer-69b81675
FIND VITAKTEK ON SOCIAL
LinkedIn: https://www.linkedin.com/company/vitatek-medical/
Episode Timestamps:
0:00 - Introduction & Jason's background
12:30 - Building Vitatek from frustration
23:45 - Hydrophilic coating innovation
35:15 - Sales strategy insights
42:00 - Manufacturing capabilities tour
#medtech #medicaldevice #innovation #manufacturing #startup #healthcare