Summary
What happens when passion for storytelling meets the entrepreneurial spirit? In this episode of the Startup Junkies podcast, Danielle Keller, media entrepreneur, award-winning podcaster, and editor-in-chief of Northwest Arkansas’s beloved Peekaboo magazine, joins Daniel Koonce, Caleb Talley, and Ty Steele for a conversation packed with inspiration, nostalgia, and the realities of building community through storytelling.
Danielle shares her fascinating career journey, from her beginnings in California writing for school papers, through a detour in higher education, to diving fearlessly into documentary film, video production, and ultimately acquiring and revitalizing Peekaboo magazine. She details how Peekaboo, once a crucial parental resource before the rise of social media, became a passion project resurrected through grit, research, and community demand. The print magazine’s unique sensory experience illustrates the hunger for tangible connections in a digital age.
Listeners will delight in anecdotes about local mascot Ozzy the Ozark Fox, created by Danielle's daughter, and how family, authenticity, and real community voices shape every issue. The episode highlights the importance of collaboration, adaptability, and embracing both print and digital platforms as Peekaboo grows and evolves.
With future visions of podcasts, dynamic web offerings, and newsletters, Danielle reminds us that it’s never too late to pursue fresh dreams, amplify others’ voices, and savor the present. This episode is a must-listen for entrepreneurs, storytellers, and anyone who believes in the lasting power of local stories!
Show Notes
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00:00) Danielle’s Career Path in Media
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04:06) Starting Peekaboo for Parents
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09:48) Evaluating Print Magazine Revival
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18:10) Creating a Themed Editorial Calendar
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20:37) Seasonal Advertising Opportunities
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23:07) Expanding Digital Content
Links
What is The Startup Junkies Podcast?
Candid conversations with the founders, operators, and investors building companies in Northwest Arkansas and beyond.
The Startup Junkies Podcast is hosted by Jeff Amerine, founder of Startup Junkie, a Northwest Arkansas organization that has provided no-cost consulting, programs, and events to entrepreneurs for more than 15 years. Each week Jeff and the Startup Junkie team sit down with people who have actually done it: first-time and serial founders, small business owners, investors, accelerator alumni, and the ecosystem builders working alongside them.
Expect real stories, not lectures. How they got started, how they found their first customers, how they raised money or chose not to, what nearly broke them, and what they would do differently. Topics range from validating an idea and finding capital to hiring, marketing, leadership, scaling, and selling the business.
With more than 450 episodes since 2015, the back catalog covers nearly every stage of building a company in Arkansas and the Mid-South. If you are starting something, growing something, or helping founders do either, this show is for you.
This feed also carries Querido Emprendedor, our Spanish-language founder series, and the Fuel Podcast, featuring companies from Startup Junkie's Fuel Accelerator.
New episodes weekly. Show notes, transcripts, and the full archive at startupjunkie.org/podcast.
Startup Junkie's mission: improving lives through innovation and entrepreneurship, from Northwest Arkansas around the globe.