Building Trust With Personalization: How A Quiz Helps This Dog Brand Capture Data #164

It's no surprise. People would do ANYTHING for their pets. So when Vino Jeyapalan started Kabo, a dog food brand, with his brother, he knew how powerful it would be to create a personalized experience. If you have a Golden Retriever, seeing ads and getting education specific to the breed would build trust. Here's how they make it happen.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Vino on Twitter
• Check out Kabo
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.