We're talking about how to build some more resilience into your business model by using work you've already done—your intellectual property—and turning it into another source of revenue for your business.
Key Takeaways:
- Using your intellectual property to pivot & build resilience
- Taking advantage of your IP to diversify your revenue streams
- Identifying different types of IP and how to protect what you’ve created with your business
Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.