{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":4.28,"body":"Turning your YouTube channel into a"},{"startTime":0.0,"endTime":4.28,"body":"lead generation activity can happen by"},{"startTime":4.29,"endTime":7.109,"body":"just doing two strategic videos a month."},{"startTime":7.119,"endTime":8.9,"body":"You do not have to post every week."},{"startTime":8.9,"endTime":13.179,"body":"If you are being really strategic in the"},{"startTime":8.9,"endTime":13.179,"body":"type of content that you post up there,"},{"startTime":13.189,"endTime":15.599,"body":"just two videos a month will do the job."},{"startTime":16.13,"endTime":18.36,"body":"It's time for the VidAction podcast."},{"startTime":18.36,"endTime":24.51,"body":"My name is Dane Golden, and we're here"},{"startTime":18.36,"endTime":24.51,"body":"to help you understand video marketing,"},{"startTime":24.51,"endTime":26.83,"body":"YouTube creators, the whole thing."},{"startTime":27.06,"endTime":31.16,"body":"I've got a special guest"},{"startTime":27.06,"endTime":31.16,"body":"with me today, Jamar Diggs."},{"startTime":31.17,"endTime":35.43,"body":"He's a YouTube strategist and"},{"startTime":31.17,"endTime":35.43,"body":"YouTube consultant and does a lot"},{"startTime":35.43,"endTime":39.015,"body":"of great things and I've asked"},{"startTime":35.43,"endTime":39.015,"body":"him for some of his best tips."},{"startTime":39.465,"endTime":40.365,"body":"Jamar, welcome."},{"startTime":41.464,"endTime":42.864,"body":"Thank you so much for having me."},{"startTime":42.864,"endTime":44.374,"body":"I'm really excited to be here."},{"startTime":44.835,"endTime":46.555,"body":"Now, I saw this video you did."},{"startTime":46.565,"endTime":50.865,"body":"It was called, well, it wasn't called"},{"startTime":46.565,"endTime":50.865,"body":"this, but this is how I'm saying it."},{"startTime":51.075,"endTime":53.285,"body":"\"Your YouTube marketing funnel is wrong."},{"startTime":53.525,"endTime":54.605,"body":"Here's how to fix it.\""},{"startTime":55.405,"endTime":55.845,"body":"Right?"},{"startTime":55.975,"endTime":59.465,"body":"Because you said, you had it very"},{"startTime":55.975,"endTime":59.465,"body":"positive, like, this is how you do..."},{"startTime":59.635,"endTime":62.915,"body":"but really, what you did in"},{"startTime":59.635,"endTime":62.915,"body":"this video is you said, here's"},{"startTime":62.915,"endTime":63.995,"body":"everything you're doing wrong."},{"startTime":64.365,"endTime":67.185,"body":"And that's what we want to know,"},{"startTime":64.365,"endTime":67.185,"body":"because a lot of us are doing"},{"startTime":67.185,"endTime":68.215,"body":"it wrong, and you know what?"},{"startTime":68.825,"endTime":72.59,"body":"I do similar stuff to you and"},{"startTime":68.825,"endTime":72.59,"body":"I'm constantly making mistakes"},{"startTime":72.59,"endTime":74.07,"body":"that I tell people not to make."},{"startTime":74.29,"endTime":78.87,"body":"So this will be informative to me and"},{"startTime":74.29,"endTime":78.87,"body":"our listeners on how to do it right."},{"startTime":78.89,"endTime":79.67,"body":"Does that sound good?"},{"startTime":80.334,"endTime":82.044,"body":"Yes, that sounds awesome."},{"startTime":83.36,"endTime":83.93,"body":"Okay."},{"startTime":84.1,"endTime":87.23,"body":"So we're going to tell you about"},{"startTime":84.1,"endTime":87.23,"body":"Jamar Diggs' business at the"},{"startTime":87.23,"endTime":91.44,"body":"end, but we have all the links"},{"startTime":87.23,"endTime":91.44,"body":"to JamarDiggs.com and so forth."},{"startTime":91.55,"endTime":94.9,"body":"Two G's; in \"Diggs\", and we're"},{"startTime":91.55,"endTime":94.9,"body":"going to tell you all about that"},{"startTime":94.99,"endTime":96.89,"body":"right after he gives us our tips."},{"startTime":96.95,"endTime":102.14,"body":"So what is the first tip you need to know"},{"startTime":96.95,"endTime":102.14,"body":"to fix your YouTube marketing funnel?"},{"startTime":103.664,"endTime":104.094,"body":"Yeah."},{"startTime":104.094,"endTime":109.644,"body":"So I think one of the first things that"},{"startTime":104.094,"endTime":109.644,"body":"we have to understand is the intention"},{"startTime":109.844,"endTime":112.334,"body":"behind YouTube for business owners."},{"startTime":112.334,"endTime":114.934,"body":"Like one of the things  that I end"},{"startTime":112.334,"endTime":114.934,"body":"up seeing whenever I'm working with,"},{"startTime":115.344,"endTime":123.004,"body":"clients is that they are using creators"},{"startTime":115.344,"endTime":123.004,"body":"as the blueprint, to their success."},{"startTime":123.034,"endTime":126.104,"body":"And there's nothing wrong with"},{"startTime":123.034,"endTime":126.104,"body":"creators at all, but it's just that"},{"startTime":126.154,"endTime":130.164,"body":"intentionality, that kind of goal"},{"startTime":126.154,"endTime":130.164,"body":"that we have to have when we're"},{"startTime":130.164,"endTime":135.764,"body":"using YouTube for business, that, it"},{"startTime":130.164,"endTime":135.764,"body":"makes things a little bit more gray."},{"startTime":135.904,"endTime":140.449,"body":"And so whenever we're thinking"},{"startTime":135.904,"endTime":140.449,"body":"about using YouTube for business."},{"startTime":140.449,"endTime":143.189,"body":"We need to start thinking"},{"startTime":140.449,"endTime":143.189,"body":"with the goal in mind."},{"startTime":143.189,"endTime":144.719,"body":"And so like, we don't need to."},{"startTime":145.349,"endTime":151.319,"body":"We need to use YouTube to attract people,"},{"startTime":145.349,"endTime":151.319,"body":"and to get them off of YouTube eventually."},{"startTime":151.339,"endTime":155.819,"body":"And so that really comes down to"},{"startTime":151.339,"endTime":155.819,"body":"creating the right kind of content."},{"startTime":155.829,"endTime":162.049,"body":"And, it doesn't always have to be like"},{"startTime":155.829,"endTime":162.049,"body":"the vlogging, the get ready with me's."},{"startTime":162.069,"endTime":168.239,"body":"It doesn't have to be as extravagant as"},{"startTime":162.069,"endTime":168.239,"body":"what, they may see other influencers do."},{"startTime":168.785,"endTime":173.765,"body":"And so I'm hearing you saying is that"},{"startTime":168.785,"endTime":173.765,"body":"when you work with a business who's"},{"startTime":173.765,"endTime":177.83,"body":"come into YouTube and saying, we"},{"startTime":173.765,"endTime":177.83,"body":"want YouTube to help us sell more or"},{"startTime":177.83,"endTime":179.42,"body":"drive more leads, or whatever it is."},{"startTime":180.195,"endTime":183.505,"body":"That's not necessarily the same"},{"startTime":180.195,"endTime":183.505,"body":"as someone who's doing YouTube for"},{"startTime":183.505,"endTime":186.525,"body":"entertainment to get AdSense revenue."},{"startTime":186.855,"endTime":190.865,"body":"You really have to structure it"},{"startTime":186.855,"endTime":190.865,"body":"and think about it differently."},{"startTime":190.865,"endTime":192.955,"body":"It's not just about views."},{"startTime":193.734,"endTime":194.454,"body":"Exactly."},{"startTime":194.464,"endTime":199.264,"body":"And like, it's one of my, like the"},{"startTime":194.464,"endTime":199.264,"body":"most fun moments that I have in,"},{"startTime":199.424,"endTime":205.874,"body":"planning strategy is because, we have"},{"startTime":199.424,"endTime":205.874,"body":"to think about our ideal client, right?"},{"startTime":205.874,"endTime":209.394,"body":"Who is our target audience and what"},{"startTime":205.874,"endTime":209.394,"body":"are they actually going through when"},{"startTime":209.394,"endTime":211.174,"body":"they're searching for that thing."},{"startTime":211.174,"endTime":216.689,"body":"When they're browsing on YouTube"},{"startTime":211.174,"endTime":216.689,"body":"for particular things, what"},{"startTime":217.459,"endTime":218.739,"body":"is going through their brains?"},{"startTime":218.879,"endTime":222.809,"body":"What is something that they would actually"},{"startTime":218.879,"endTime":222.809,"body":"click on to help them solve that problem?"},{"startTime":222.809,"endTime":228.769,"body":"And so really, understanding the"},{"startTime":222.809,"endTime":228.769,"body":"psychographics behind like the whole,"},{"startTime":229.979,"endTime":236.729,"body":"your ideal client avatar is so important"},{"startTime":229.979,"endTime":236.729,"body":"because, As we all know, like, YouTube"},{"startTime":236.729,"endTime":240.049,"body":"is a search engine, YouTube is the"},{"startTime":236.729,"endTime":240.049,"body":"second largest search engine, and so"},{"startTime":240.199,"endTime":247.109,"body":"one of the biggest, leg ups that we have"},{"startTime":240.199,"endTime":247.109,"body":"is, using YouTube as a search engine."},{"startTime":247.119,"endTime":251.519,"body":"And so creating content that can be"},{"startTime":247.119,"endTime":251.519,"body":"found in YouTube search, and then"},{"startTime":251.539,"endTime":257.879,"body":"even, and even now, with how, YouTube"},{"startTime":251.539,"endTime":257.879,"body":"is really trying to get smart, like,"},{"startTime":258.609,"endTime":262.849,"body":"trying to get smaller channels, to get"},{"startTime":258.609,"endTime":262.849,"body":"more views, to get more visibility."},{"startTime":263.299,"endTime":266.219,"body":"There's this thing happening"},{"startTime":263.299,"endTime":266.219,"body":"on the home feed, right?"},{"startTime":266.219,"endTime":271.839,"body":"It's like, I, call it like the year of the"},{"startTime":266.219,"endTime":271.839,"body":"\"For You,\" where it's like, YouTube is..."},{"startTime":271.869,"endTime":276.819,"body":"Well, if you search for anything,"},{"startTime":271.869,"endTime":276.819,"body":"right, YouTube will serve you five,"},{"startTime":276.829,"endTime":281.099,"body":"10 other things that, that they think"},{"startTime":276.829,"endTime":281.099,"body":"that you may like, and that's what we"},{"startTime":281.099,"endTime":285.169,"body":"want to happen for our content, but"},{"startTime":281.099,"endTime":285.169,"body":"our videos have to be optimized enough."},{"startTime":286.239,"endTime":291.389,"body":"They have to be hitting the, I don't"},{"startTime":286.239,"endTime":291.389,"body":"want to say hitting the keywords"},{"startTime":291.409,"endTime":295.259,"body":"correctly, but like we have to be"},{"startTime":291.409,"endTime":295.259,"body":"thinking about what people are searching"},{"startTime":295.259,"endTime":297.889,"body":"for and what relates to those queries."},{"startTime":298.345,"endTime":301.235,"body":"So want to unpack some of what you said."},{"startTime":301.69,"endTime":306.13,"body":"First of all, one of the phrases you"},{"startTime":301.69,"endTime":306.13,"body":"used is \"your avatar,\" and we've talked"},{"startTime":306.13,"endTime":312.6,"body":"about this on this podcast before, but"},{"startTime":306.13,"endTime":312.6,"body":"just to, my, my analysis of an avatar is"},{"startTime":312.91,"endTime":317.85,"body":"you're either your ideal viewer or your"},{"startTime":312.91,"endTime":317.85,"body":"ideal customer, and then I want to ask"},{"startTime":317.85,"endTime":323.01,"body":"you about that, but also you're saying"},{"startTime":317.85,"endTime":323.01,"body":"YouTube people are searching for specific"},{"startTime":323.01,"endTime":328.89,"body":"things, what is, what's a video you can"},{"startTime":323.01,"endTime":328.89,"body":"create that sort of answers that question?"},{"startTime":329.505,"endTime":333.815,"body":"But then even before you search,"},{"startTime":329.505,"endTime":333.815,"body":"because YouTube has figured out who"},{"startTime":333.815,"endTime":340.755,"body":"you are as a viewer, your actual search"},{"startTime":333.815,"endTime":340.755,"body":"question is coming up before you even"},{"startTime":340.755,"endTime":344.135,"body":"hit that search because they know the"},{"startTime":340.755,"endTime":344.135,"body":"kinds of things you're looking for."},{"startTime":344.435,"endTime":348.395,"body":"So that's showing up on that homepage"},{"startTime":344.435,"endTime":348.395,"body":"even before you click, even before"},{"startTime":348.405,"endTime":350.515,"body":"you've subscribed or found that channel."},{"startTime":350.795,"endTime":352.675,"body":"So how do we rank there?"},{"startTime":352.815,"endTime":357.74,"body":"But I wanted to ask specifically how"},{"startTime":352.815,"endTime":357.74,"body":"you would define either a YouTube"},{"startTime":358.05,"endTime":363.15,"body":"viewer, avatar, subscriber, customer,"},{"startTime":358.05,"endTime":363.15,"body":"and maybe how that, for a marketer,"},{"startTime":363.15,"endTime":367.59,"body":"they might call it \"buyer persona,\""},{"startTime":363.15,"endTime":367.59,"body":"how is, how do you define those things?"},{"startTime":368.474,"endTime":368.884,"body":"Yeah."},{"startTime":368.884,"endTime":376.104,"body":"So I make it, I have, learned while I"},{"startTime":368.884,"endTime":376.104,"body":"have been helping business owners with"},{"startTime":376.114,"endTime":380.904,"body":"YouTube that simple is the solution here."},{"startTime":380.914,"endTime":383.624,"body":"And so I like to keep it really simple."},{"startTime":383.904,"endTime":388.784,"body":"I, like my ideal view viewer is"},{"startTime":383.904,"endTime":388.784,"body":"also going to be my ideal client."},{"startTime":388.944,"endTime":391.644,"body":"I, and so I'm speaking to that one person."},{"startTime":392.474,"endTime":392.744,"body":"right."},{"startTime":392.754,"endTime":397.994,"body":"And with that, I actually like,"},{"startTime":392.754,"endTime":397.994,"body":"don't have my clients focus on"},{"startTime":398.324,"endTime":402.689,"body":"getting subscribers or getting like,"},{"startTime":398.324,"endTime":402.689,"body":"focusing on like who's likely to"},{"startTime":402.689,"endTime":404.149,"body":"subscribe or who's likely to view."},{"startTime":404.149,"endTime":408.449,"body":"It's like, if you're talking to"},{"startTime":404.149,"endTime":408.449,"body":"your ideal, client, then we're"},{"startTime":408.449,"endTime":409.909,"body":"trying to attract those people."},{"startTime":409.909,"endTime":413.079,"body":"And we know them like the back of"},{"startTime":409.909,"endTime":413.079,"body":"their, like the back of our hands."},{"startTime":413.079,"endTime":416.719,"body":"And so we know what they're"},{"startTime":413.079,"endTime":416.719,"body":"going through and what part of"},{"startTime":416.719,"endTime":418.169,"body":"the stages that they are in."},{"startTime":418.169,"endTime":423.139,"body":"And so, the way that we craft"},{"startTime":418.169,"endTime":423.139,"body":"that, that content strategy is"},{"startTime":423.139,"endTime":427.009,"body":"to hit on those different stages"},{"startTime":423.139,"endTime":427.009,"body":"of awareness that they may be in."},{"startTime":427.219,"endTime":432.869,"body":"And so when we're talking about just"},{"startTime":427.219,"endTime":432.869,"body":"one person, that becomes very easy."},{"startTime":433.594,"endTime":437.434,"body":"And so I kind of, I know that, there's,"},{"startTime":433.594,"endTime":437.434,"body":"you know, there's different types of"},{"startTime":437.444,"endTime":441.974,"body":"like ways to, position your avatar,"},{"startTime":437.444,"endTime":441.974,"body":"your buyer persona and stuff, but I"},{"startTime":441.984,"endTime":446.014,"body":"have found it very successful with"},{"startTime":441.984,"endTime":446.014,"body":"translating it to, like, my clients is"},{"startTime":446.014,"endTime":449.784,"body":"just, let's just talk to the person who"},{"startTime":446.014,"endTime":449.784,"body":"you want to give us money, eventually."},{"startTime":451.644,"endTime":453.97,"body":"And that's a great, that's a great idea."},{"startTime":453.97,"endTime":458.48,"body":"So they may not all eventually give"},{"startTime":453.97,"endTime":458.48,"body":"you money, but if you focus on going"},{"startTime":458.49,"endTime":463.32,"body":"after someone who is like people"},{"startTime":458.49,"endTime":463.32,"body":"you're doing business with already,"},{"startTime":463.34,"endTime":464.96,"body":"that gives you something to target."},{"startTime":465.0,"endTime":466.23,"body":"Is that sort of what you're saying?"},{"startTime":466.889,"endTime":467.399,"body":"Yes."},{"startTime":468.079,"endTime":472.159,"body":"and what ends up happening is like,"},{"startTime":468.079,"endTime":472.159,"body":"like that ideal viewer, that person"},{"startTime":472.159,"endTime":475.259,"body":"that decides to stick around, they"},{"startTime":472.159,"endTime":475.259,"body":"become like your ideal viewer, right?"},{"startTime":475.269,"endTime":483.159,"body":"Like they, they, the end of the day,"},{"startTime":475.269,"endTime":483.159,"body":"Marketing is to attract and repel people."},{"startTime":485.459,"endTime":490.939,"body":"and so, with your content, you are"},{"startTime":485.459,"endTime":490.939,"body":"attracting like in, in your mind,"},{"startTime":490.949,"endTime":496.019,"body":"you are attracting that ideal client,"},{"startTime":490.949,"endTime":496.019,"body":"the person that you want to buy your"},{"startTime":496.099,"endTime":500.169,"body":"offers, to talk, to say great things"},{"startTime":496.099,"endTime":500.169,"body":"about you behind like your back."},{"startTime":500.169,"endTime":500.489,"body":"Right."},{"startTime":500.699,"endTime":501.599,"body":"And with."},{"startTime":502.004,"endTime":504.454,"body":"And with that, like, you're going"},{"startTime":502.004,"endTime":504.454,"body":"to have some people who just stick"},{"startTime":504.454,"endTime":509.054,"body":"around and are just benefiting from"},{"startTime":504.454,"endTime":509.054,"body":"the value that you give, right?"},{"startTime":509.054,"endTime":511.754,"body":"But that doesn't mean"},{"startTime":509.054,"endTime":511.754,"body":"that they're not valuable."},{"startTime":512.29,"endTime":514.2,"body":"I love two of the things you said."},{"startTime":514.6,"endTime":519.48,"body":"One was, hey, we're not going for"},{"startTime":514.6,"endTime":519.48,"body":"views and subscribers and that"},{"startTime":519.48,"endTime":521.18,"body":"will blow some people's mind."},{"startTime":521.644,"endTime":521.984,"body":"Yeah."},{"startTime":523.42,"endTime":524.71,"body":"That will blow some people's mind."},{"startTime":524.71,"endTime":529.84,"body":"And then furthermore, you went even"},{"startTime":524.71,"endTime":529.84,"body":"further and said, we're actually marketing"},{"startTime":529.84,"endTime":532.04,"body":"is sort of about repelling some people."},{"startTime":532.44,"endTime":533.92,"body":"And that's also true."},{"startTime":533.92,"endTime":537.23,"body":"And it doesn't seem right"},{"startTime":533.92,"endTime":537.23,"body":"because everyone's my customer."},{"startTime":537.23,"endTime":538.65,"body":"I'll take all the views."},{"startTime":539.97,"endTime":543.64,"body":"want millions and millions of views,"},{"startTime":539.97,"endTime":543.64,"body":"and I tell people, listen, I can get"},{"startTime":543.64,"endTime":547.98,"body":"you a million views by tomorrow, as"},{"startTime":543.64,"endTime":547.98,"body":"long as you don't care what country"},{"startTime":547.98,"endTime":552.62,"body":"they are, if they're the right"},{"startTime":547.98,"endTime":552.62,"body":"age, right interest group, I can"},{"startTime":552.62,"endTime":554.17,"body":"get them all for you by tomorrow."},{"startTime":554.17,"endTime":556.17,"body":"Just give me $10,000, we'll do it."},{"startTime":556.72,"endTime":559.84,"body":"Because that's how much a view,"},{"startTime":556.72,"endTime":559.84,"body":"each view is a penny, a million"},{"startTime":559.92,"endTime":561.71,"body":"views, that makes it $10,000."},{"startTime":562.13,"endTime":564.02,"body":"And none of those are"},{"startTime":562.13,"endTime":564.02,"body":"going to be customers."},{"startTime":564.12,"endTime":565.11,"body":"You okay with that?"},{"startTime":566.0,"endTime":569.99,"body":"No, I'd rather have the 100,"},{"startTime":566.0,"endTime":569.99,"body":"200 people that actually would"},{"startTime":569.99,"endTime":571.56,"body":"rather do business with me."},{"startTime":571.57,"endTime":573.53,"body":"What do I care about these other views?"},{"startTime":574.13,"endTime":575.38,"body":"I'm not trying to be famous."},{"startTime":575.38,"endTime":576.67,"body":"I'm trying to run a business."},{"startTime":577.174,"endTime":577.724,"body":"Yeah."},{"startTime":577.784,"endTime":581.959,"body":"And that's one of the biggest"},{"startTime":577.784,"endTime":581.959,"body":"perspective-shifting things I"},{"startTime":581.979,"endTime":586.379,"body":"have to do with clients, but"},{"startTime":581.979,"endTime":586.379,"body":"it's for the better, right?"},{"startTime":586.409,"endTime":590.859,"body":"I've had so many clients that"},{"startTime":586.409,"endTime":590.859,"body":"have decided, and this may be"},{"startTime":590.859,"endTime":593.719,"body":"a hot take, so I'm very sorry"},{"startTime":590.859,"endTime":593.719,"body":"if like I ruffle some feathers."},{"startTime":593.849,"endTime":597.344,"body":"But like I've had clients say,"},{"startTime":593.849,"endTime":597.344,"body":"I've had clients like, you know,"},{"startTime":597.354,"endTime":599.344,"body":"double down on YouTube shorts."},{"startTime":599.594,"endTime":605.034,"body":"And they're just, and they keep on"},{"startTime":599.594,"endTime":605.034,"body":"doing it because they get tons of views."},{"startTime":605.044,"endTime":609.084,"body":"And when I asked them, I said, great,"},{"startTime":605.044,"endTime":609.084,"body":"because, you know, on the backend, we"},{"startTime":609.084,"endTime":612.504,"body":"also have certain conversion tracking,"},{"startTime":609.084,"endTime":612.504,"body":"like set up for the website and stuff."},{"startTime":612.744,"endTime":614.824,"body":"And, well, at least for"},{"startTime":612.744,"endTime":614.824,"body":"my one to one clients."},{"startTime":615.024,"endTime":618.534,"body":"And so when I'm talking to like this,"},{"startTime":615.024,"endTime":618.534,"body":"like lead or this person that may be just"},{"startTime":618.554,"endTime":621.344,"body":"in conversation, I ask them, say, cool."},{"startTime":621.354,"endTime":622.314,"body":"So have."},{"startTime":623.349,"endTime":626.989,"body":"Has that translated into like"},{"startTime":623.349,"endTime":626.989,"body":"anyone going into your funnel?"},{"startTime":627.319,"endTime":629.789,"body":"And they're like, you know, no."},{"startTime":633.269,"endTime":634.779,"body":"And I'm like, okay."},{"startTime":634.779,"endTime":640.369,"body":"And then they, and then it's like,"},{"startTime":634.779,"endTime":640.369,"body":"they, end up walking themselves back"},{"startTime":641.179,"endTime":645.999,"body":"and this is when they start saying,"},{"startTime":641.179,"endTime":645.999,"body":"\"Oh, well I'm doing it for visibility."},{"startTime":645.999,"endTime":647.389,"body":"I'm doing it for this.\""},{"startTime":647.719,"endTime":653.754,"body":"And in my line, in my experience,"},{"startTime":647.719,"endTime":653.754,"body":"in my line of work, business"},{"startTime":653.764,"endTime":659.244,"body":"owners end up saying that just"},{"startTime":653.764,"endTime":659.244,"body":"to like self-soothe themselves."},{"startTime":659.574,"endTime":662.474,"body":"Because really they want"},{"startTime":659.574,"endTime":662.474,"body":"sales, really they want people"},{"startTime":662.474,"endTime":663.944,"body":"into their funnels, right?"},{"startTime":663.944,"endTime":670.564,"body":"And so, they're trying to figure out why"},{"startTime":663.944,"endTime":670.564,"body":"the views are not equating to revenue"},{"startTime":670.564,"endTime":672.544,"body":"or into, not even revenue sometimes."},{"startTime":672.544,"endTime":674.659,"body":"Just getting people"},{"startTime":672.544,"endTime":674.659,"body":"into the funnel, right?"},{"startTime":674.669,"endTime":678.529,"body":"Like, because they know once they, if"},{"startTime":674.669,"endTime":678.529,"body":"they can get someone to download their"},{"startTime":678.529,"endTime":683.909,"body":"lead magnet, their freebie, then their,"},{"startTime":678.529,"endTime":683.909,"body":"nurture sequence will do its job, right?"},{"startTime":683.949,"endTime":687.369,"body":"But they're not, but they're"},{"startTime":683.949,"endTime":687.369,"body":"not able to get that."},{"startTime":687.369,"endTime":691.209,"body":"And so, I really have to shift"},{"startTime":687.369,"endTime":691.209,"body":"their perspectives and to get, to,"},{"startTime":691.219,"endTime":694.239,"body":"getting them to understand that"},{"startTime":691.219,"endTime":694.239,"body":"views is not the end all be all."},{"startTime":694.39,"endTime":694.74,"body":"Okay."},{"startTime":694.74,"endTime":700.62,"body":"So that was number one, which, the video"},{"startTime":694.74,"endTime":700.62,"body":"you called it manage YouTube expectations."},{"startTime":701.28,"endTime":705.62,"body":"And number two has to do with sort"},{"startTime":701.28,"endTime":705.62,"body":"of what kind of content you're doing."},{"startTime":705.62,"endTime":711.31,"body":"So, apparently a lot of people come in"},{"startTime":705.62,"endTime":711.31,"body":"and they have the wrong idea of what"},{"startTime":711.31,"endTime":713.79,"body":"they should be talking about, right?"},{"startTime":714.559,"endTime":715.069,"body":"Yes."},{"startTime":715.079,"endTime":717.739,"body":"So, what typically happens?"},{"startTime":719.084,"endTime":723.959,"body":"What typically happens is that"},{"startTime":719.084,"endTime":723.959,"body":"we, they end up doing a lot of"},{"startTime":724.019,"endTime":725.939,"body":"transformation-based content."},{"startTime":726.379,"endTime":730.569,"body":"And what that typically is, well, I see"},{"startTime":726.379,"endTime":730.569,"body":"this a lot with like business coaches"},{"startTime":730.569,"endTime":735.929,"body":"or sales coaches because it works so"},{"startTime":730.569,"endTime":735.929,"body":"well on Instagram, on Threads, on these"},{"startTime":735.939,"endTime":739.919,"body":"other community-based platforms that"},{"startTime":735.939,"endTime":739.919,"body":"they're like, I helped get this person,"},{"startTime":740.979,"endTime":746.519,"body":"you know, quantum leaping to six, seven"},{"startTime":740.979,"endTime":746.519,"body":"figures in 30 days or something like that."},{"startTime":746.799,"endTime":752.039,"body":"And, or it's like, it's very like,"},{"startTime":746.799,"endTime":752.039,"body":"revenue driven, or it's, you know,"},{"startTime":752.059,"endTime":754.089,"body":"it's the end goal in mind, right?"},{"startTime":754.089,"endTime":757.679,"body":"It's just, they focus so much on"},{"startTime":754.089,"endTime":757.679,"body":"the transformation that they can"},{"startTime":757.679,"endTime":762.819,"body":"help people with, but they don't"},{"startTime":757.679,"endTime":762.819,"body":"understand that people who are using"},{"startTime":762.819,"endTime":766.859,"body":"YouTube, they cannot see that yet."},{"startTime":767.289,"endTime":768.699,"body":"They cannot see that yet."},{"startTime":768.969,"endTime":769.239,"body":"Right?"},{"startTime":769.239,"endTime":770.219,"body":"And if they do-"},{"startTime":770.219,"endTime":771.86,"body":"They can't envision it, you're saying?"},{"startTime":771.86,"endTime":774.19,"body":"They can't quite envision it?"},{"startTime":774.29,"endTime":778.774,"body":"Well it's, I, guess if you want to use"},{"startTime":774.29,"endTime":778.774,"body":"YouTube in the strategic way that I'm"},{"startTime":778.774,"endTime":784.164,"body":"talking about, that's something, that type"},{"startTime":778.774,"endTime":784.164,"body":"of video will probably come later, right?"},{"startTime":784.164,"endTime":788.034,"body":"Once you've really built a solid"},{"startTime":784.164,"endTime":788.034,"body":"foundation on, like, attracting"},{"startTime":788.324,"endTime":796.004,"body":"problem-aware people, right, really,"},{"startTime":788.324,"endTime":796.004,"body":"hone in on the, on what are some of"},{"startTime":796.014,"endTime":797.424,"body":"the things that people are asking?"},{"startTime":797.524,"endTime":799.644,"body":"What are some of the things"},{"startTime":797.524,"endTime":799.644,"body":"that are holding them back?"},{"startTime":799.714,"endTime":802.854,"body":"And then like that transformation"},{"startTime":799.714,"endTime":802.854,"body":"based content is more like a case"},{"startTime":802.854,"endTime":805.82,"body":"study type of video in the future."},{"startTime":806.29,"endTime":813.07,"body":"I feel the way, when II hear you say that,"},{"startTime":806.29,"endTime":813.07,"body":"I feel that a lot of people, when they"},{"startTime":813.07,"endTime":817.435,"body":"come to YouTube, they're not necessarily"},{"startTime":813.07,"endTime":817.435,"body":"following you, they don't really know what"},{"startTime":817.435,"endTime":819.775,"body":"you've done, they have a problem to solve."},{"startTime":819.785,"endTime":823.588,"body":"They came to YouTube because this"},{"startTime":819.785,"endTime":823.588,"body":"is one of the big uses for YouTube,"},{"startTime":823.908,"endTime":826.878,"body":"is solving a tactical problem."},{"startTime":827.358,"endTime":833.148,"body":"Now, as experts, whoever, whatever"},{"startTime":827.358,"endTime":833.148,"body":"someone listening is an expert"},{"startTime":833.158,"endTime":839.988,"body":"in, whether it's in food world,"},{"startTime":833.158,"endTime":839.988,"body":"the beauty world, the tech world."},{"startTime":840.448,"endTime":842.638,"body":"When someone asks that first question."},{"startTime":842.798,"endTime":847.258,"body":"Question number one, we actually"},{"startTime":842.798,"endTime":847.258,"body":"know what question number 20 is,"},{"startTime":847.838,"endTime":850.098,"body":"because answered these questions."},{"startTime":850.118,"endTime":854.168,"body":"Because usually you start, sometimes"},{"startTime":850.118,"endTime":854.168,"body":"I call them the wrong question,"},{"startTime":854.448,"endTime":858.408,"body":"because even the wrong question"},{"startTime":854.448,"endTime":858.408,"body":"sometimes is a good question, because"},{"startTime":858.408,"endTime":861.518,"body":"it shows that you're at the beginning"},{"startTime":858.408,"endTime":861.518,"body":"of your interest in something."},{"startTime":862.163,"endTime":865.223,"body":"Like with me and you, probably when"},{"startTime":862.163,"endTime":865.223,"body":"people find out what we do a lot,"},{"startTime":865.223,"endTime":867.293,"body":"they say, how can I get more views?"},{"startTime":867.403,"endTime":870.963,"body":"And which we've already answered"},{"startTime":867.403,"endTime":870.963,"body":"is technically the wrong question."},{"startTime":870.963,"endTime":872.563,"body":"The question is the right views."},{"startTime":872.933,"endTime":878.143,"body":"But that's the same anytime we do"},{"startTime":872.933,"endTime":878.143,"body":"anything outside our specialty."},{"startTime":878.143,"endTime":881.583,"body":"We go to a specialist, which happens"},{"startTime":878.143,"endTime":881.583,"body":"to be on YouTube, whoever it is."},{"startTime":881.913,"endTime":883.053,"body":"We ask a question."},{"startTime":883.163,"endTime":887.533,"body":"It's the wrong question, but when"},{"startTime":883.163,"endTime":887.533,"body":"they answer it, we understand"},{"startTime":887.893,"endTime":889.483,"body":"where we need to go next."},{"startTime":889.773,"endTime":892.703,"body":"Is that aligned with what you're"},{"startTime":889.773,"endTime":892.703,"body":"saying or am I getting it wrong?"},{"startTime":893.547,"endTime":894.427,"body":"No, you're right."},{"startTime":895.167,"endTime":896.167,"body":"You're, spot on."},{"startTime":896.697,"endTime":902.917,"body":"I think that as a business owner,"},{"startTime":896.697,"endTime":902.917,"body":"using YouTube to drive traffic to your"},{"startTime":902.927,"endTime":908.547,"body":"business, your entire channel should"},{"startTime":902.927,"endTime":908.547,"body":"be shifting their perspectives and"},{"startTime":908.557,"endTime":914.337,"body":"getting them to be the ideal client"},{"startTime":908.557,"endTime":914.337,"body":"that is ready to book a call with you."},{"startTime":915.082,"endTime":915.372,"body":"Right?"},{"startTime":915.372,"endTime":920.892,"body":"And so in the perfect world, this"},{"startTime":915.372,"endTime":920.892,"body":"type of strategy is making your sales"},{"startTime":920.922,"endTime":923.252,"body":"conversations a lot easier, right?"},{"startTime":923.372,"endTime":927.572,"body":"Because you, because your content"},{"startTime":923.372,"endTime":927.572,"body":"has already done that work of getting"},{"startTime":927.572,"endTime":931.762,"body":"people to understand, Oh, okay, I"},{"startTime":927.572,"endTime":931.762,"body":"have been thinking about YouTube"},{"startTime":931.782,"endTime":934.342,"body":"the wrong way this, entire time."},{"startTime":934.672,"endTime":937.402,"body":"I need to focus up on"},{"startTime":934.672,"endTime":937.402,"body":"getting the right views."},{"startTime":937.402,"endTime":939.822,"body":"I need to focus on getting"},{"startTime":937.402,"endTime":939.822,"body":"the right kind of content."},{"startTime":940.142,"endTime":944.502,"body":"Oh my gosh, I just been posting"},{"startTime":940.142,"endTime":944.502,"body":"how to videos on my channel and"},{"startTime":944.502,"endTime":947.342,"body":"tutorials for like, for all this time."},{"startTime":947.352,"endTime":951.112,"body":"And I'm wondering why no one wants to"},{"startTime":947.352,"endTime":951.112,"body":"hire me for my services, like, okay,"},{"startTime":951.112,"endTime":952.542,"body":"I've been doing the wrong things."},{"startTime":952.562,"endTime":957.962,"body":"And so when you book the call, you"},{"startTime":952.562,"endTime":957.962,"body":"understand, like you are a better"},{"startTime":958.362,"endTime":963.367,"body":"confident buyer because  you know"},{"startTime":958.362,"endTime":963.367,"body":"what you are going to get out of this"},{"startTime":963.367,"endTime":967.177,"body":"service with this person a lot more"},{"startTime":963.367,"endTime":967.177,"body":"clearer than what you did before."},{"startTime":967.493,"endTime":973.483,"body":"Yeah, the way I see it is that"},{"startTime":967.493,"endTime":973.483,"body":"answer the - look for the entry"},{"startTime":973.483,"endTime":974.973,"body":"level questions and you know what?"},{"startTime":975.073,"endTime":980.663,"body":"Every single business, you talk to a"},{"startTime":975.073,"endTime":980.663,"body":"salesperson at any business, you say,"},{"startTime":980.733,"endTime":984.853,"body":"what are the first 10 questions people"},{"startTime":980.733,"endTime":984.853,"body":"ask you when they first meet you?"},{"startTime":984.873,"endTime":987.763,"body":"Not what are the best questions,"},{"startTime":984.873,"endTime":987.763,"body":"not what should they be asking."},{"startTime":988.233,"endTime":990.088,"body":"Not one of these educated questions."},{"startTime":990.088,"endTime":992.128,"body":"What are the uninformed"},{"startTime":990.088,"endTime":992.128,"body":"questions they ask?"},{"startTime":992.698,"endTime":995.918,"body":"Those should be like pretty similar"},{"startTime":992.698,"endTime":995.918,"body":"to the first questions you should"},{"startTime":995.928,"endTime":997.608,"body":"be answering in your videos."},{"startTime":998.908,"endTime":1005.458,"body":"Because, and also use the language"},{"startTime":998.908,"endTime":1005.458,"body":"of the customer, not of the expert."},{"startTime":1005.758,"endTime":1011.258,"body":"We experts have acronyms and high"},{"startTime":1005.758,"endTime":1011.258,"body":"level language and jargon, but that's"},{"startTime":1011.258,"endTime":1012.478,"body":"not what somebody's searching for."},{"startTime":1012.478,"endTime":1015.478,"body":"They're searching for something that"},{"startTime":1012.478,"endTime":1015.478,"body":"oftentimes - sometimes they know"},{"startTime":1015.478,"endTime":1018.413,"body":"the jargon - but sometimes they're"},{"startTime":1015.478,"endTime":1018.413,"body":"like, they don't even know it, so"},{"startTime":1018.413,"endTime":1020.423,"body":"they're asking it wrong to begin with."},{"startTime":1021.023,"endTime":1022.613,"body":"Answer it the way they asked it."},{"startTime":1023.453,"endTime":1024.593,"body":"Yes, I have this."},{"startTime":1024.617,"endTime":1029.897,"body":"I have, these three core questions that"},{"startTime":1024.617,"endTime":1029.897,"body":"really probably like really paint the"},{"startTime":1029.897,"endTime":1038.267,"body":"picture a lot more and really shows like"},{"startTime":1029.897,"endTime":1038.267,"body":"people How far off they were in their"},{"startTime":1038.267,"endTime":1040.497,"body":"communication with their target audience."},{"startTime":1040.807,"endTime":1046.377,"body":"And, I call it like this, like doctor and"},{"startTime":1040.807,"endTime":1046.377,"body":"patient type of, communication structure."},{"startTime":1046.617,"endTime":1050.757,"body":"And I, the first question is"},{"startTime":1046.617,"endTime":1050.757,"body":"like, what are their challenges?"},{"startTime":1051.327,"endTime":1059.667,"body":"The second question is, what arethe,"},{"startTime":1051.327,"endTime":1059.667,"body":"like the pain points that are keeping"},{"startTime":1060.477,"endTime":1063.197,"body":"the ideal client up at night, right?"},{"startTime":1063.197,"endTime":1067.217,"body":"Like, and how does it, how does it"},{"startTime":1063.197,"endTime":1067.217,"body":"impact their life or their business?"},{"startTime":1067.917,"endTime":1076.507,"body":"And then the third question is how,"},{"startTime":1067.917,"endTime":1076.507,"body":"what do they do that is actually"},{"startTime":1076.547,"endTime":1079.027,"body":"a band aid to the actual solution?"},{"startTime":1080.337,"endTime":1088.287,"body":"And what typically happens is as the"},{"startTime":1080.337,"endTime":1088.287,"body":"expert, we, see the end result so"},{"startTime":1088.387,"endTime":1092.587,"body":"quickly that we start talking about the"},{"startTime":1088.387,"endTime":1092.587,"body":"challenge, like how we see the challenge,"},{"startTime":1092.587,"endTime":1094.007,"body":"which is like that first question."},{"startTime":1097.137,"endTime":1101.787,"body":"But the client or the, the target"},{"startTime":1097.137,"endTime":1101.787,"body":"audience, they talk about their challenges"},{"startTime":1102.087,"endTime":1104.527,"body":"as how they impact their life or business."},{"startTime":1105.327,"endTime":1110.327,"body":"So they talk about their issues, like"},{"startTime":1105.327,"endTime":1110.327,"body":"how they're answering question no."},{"startTime":1110.327,"endTime":1111.487,"body":"2, right?"},{"startTime":1111.487,"endTime":1113.147,"body":"And so it's more so."},{"startTime":1113.557,"endTime":1119.117,"body":"It's more so like these little things"},{"startTime":1113.557,"endTime":1119.117,"body":"that just add up in that form, that"},{"startTime":1119.127,"endTime":1122.547,"body":"big problem, that big challenge"},{"startTime":1119.127,"endTime":1122.547,"body":"that as a doctor, they know, right?"},{"startTime":1122.547,"endTime":1125.987,"body":"So as a doctor, the doctor"},{"startTime":1122.547,"endTime":1125.987,"body":"says, you have the flu."},{"startTime":1126.567,"endTime":1127.127,"body":"Okay."},{"startTime":1129.077,"endTime":1135.277,"body":"And the patient is saying, you know, I"},{"startTime":1129.077,"endTime":1135.277,"body":"have this, like, I have some, body pain."},{"startTime":1135.277,"endTime":1136.317,"body":"I have a little cough."},{"startTime":1136.337,"endTime":1141.377,"body":"I have a little fever, you know,"},{"startTime":1136.337,"endTime":1141.377,"body":"I don't know what the flu is."},{"startTime":1141.843,"endTime":1144.893,"body":"Are you saying that you should"},{"startTime":1141.843,"endTime":1144.893,"body":"answer the question they have,"},{"startTime":1144.973,"endTime":1147.283,"body":"not the advanced question?"},{"startTime":1147.303,"endTime":1150.403,"body":"Answer it at the time that they"},{"startTime":1147.303,"endTime":1150.403,"body":"need the answer to question no."},{"startTime":1150.403,"endTime":1151.013,"body":"2?"},{"startTime":1151.013,"endTime":1151.183,"body":"Yes."},{"startTime":1151.183,"endTime":1152.383,"body":"Not answer number 20?"},{"startTime":1152.573,"endTime":1152.633,"body":"ha,"},{"startTime":1153.083,"endTime":1157.847,"body":"Yes, because that's what they, that's"},{"startTime":1153.083,"endTime":1157.847,"body":"what's important to them right now, right?"},{"startTime":1158.187,"endTime":1161.477,"body":"Like you will eventually lead"},{"startTime":1158.187,"endTime":1161.477,"body":"them to what that answer is."},{"startTime":1161.477,"endTime":1163.617,"body":"It's like, how do I get rid of the flu?"},{"startTime":1164.827,"endTime":1168.677,"body":"But right now they're like, how"},{"startTime":1164.827,"endTime":1168.677,"body":"do I know what's happening to me?"},{"startTime":1168.677,"endTime":1172.077,"body":"Like my cough is happening, you know,"},{"startTime":1168.677,"endTime":1172.077,"body":"like I'm coughing, I'm sweating, how"},{"startTime":1172.077,"endTime":1173.757,"body":"to get rid of those symptoms, right?"},{"startTime":1174.437,"endTime":1177.822,"body":"And so, that's going to be"},{"startTime":1174.437,"endTime":1177.822,"body":"like a really important thing."},{"startTime":1177.822,"endTime":1181.692,"body":"Because if you don't, if you don't"},{"startTime":1177.822,"endTime":1181.692,"body":"find that bridge between that"},{"startTime":1181.692,"endTime":1186.292,"body":"communication then your clients end"},{"startTime":1181.692,"endTime":1186.292,"body":"up doing question number three, which"},{"startTime":1186.292,"endTime":1191.012,"body":"is the band aids, right, that aren't,"},{"startTime":1186.292,"endTime":1191.012,"body":"that are not the real solution."},{"startTime":1191.398,"endTime":1191.798,"body":"Okay."},{"startTime":1192.058,"endTime":1196.798,"body":"So, point one was manage"},{"startTime":1192.058,"endTime":1196.798,"body":"YouTube expectations."},{"startTime":1196.798,"endTime":1203.238,"body":"Point two was, do, tactical content"},{"startTime":1196.798,"endTime":1203.238,"body":"instead of transformational content."},{"startTime":1203.848,"endTime":1210.838,"body":"Number three is do your lead magnets"},{"startTime":1203.848,"endTime":1210.838,"body":"right according to your own framework."},{"startTime":1210.838,"endTime":1214.178,"body":"The way you do things, not"},{"startTime":1210.838,"endTime":1214.178,"body":"the way someone else does it."},{"startTime":1214.228,"endTime":1217.868,"body":"But I, before you tell me how to"},{"startTime":1214.228,"endTime":1217.868,"body":"do lead magnets right, instead of"},{"startTime":1217.868,"endTime":1223.318,"body":"wrong, I want you to explain why you"},{"startTime":1217.868,"endTime":1223.318,"body":"need to do it to your own framework"},{"startTime":1223.318,"endTime":1224.878,"body":"and what framework means to you."},{"startTime":1225.972,"endTime":1233.167,"body":"Yeah, so I like to think about"},{"startTime":1225.972,"endTime":1233.167,"body":"lead magnets the, gateway to"},{"startTime":1233.447,"endTime":1236.907,"body":"your main offer, your signature"},{"startTime":1233.447,"endTime":1236.907,"body":"offer, how people work with you."},{"startTime":1237.097,"endTime":1245.387,"body":"And so if your lead magnet kind"},{"startTime":1237.097,"endTime":1245.387,"body":"of shows your framework, people"},{"startTime":1245.397,"endTime":1248.477,"body":"already know how you can help them."},{"startTime":1248.518,"endTime":1252.958,"body":"So it sells you because you've"},{"startTime":1248.518,"endTime":1252.958,"body":"shown by them, just them downloading"},{"startTime":1252.958,"endTime":1255.898,"body":"something, you've shown them how"},{"startTime":1252.958,"endTime":1255.898,"body":"smart you are and how you work anyway,"},{"startTime":1255.898,"endTime":1259.448,"body":"and they're like, not only is this"},{"startTime":1255.898,"endTime":1259.448,"body":"helpful, but this shows me that I"},{"startTime":1259.518,"endTime":1260.918,"body":"actually want to work with this person."},{"startTime":1261.238,"endTime":1263.348,"body":"But how do you, but how do you do that?"},{"startTime":1263.358,"endTime":1268.218,"body":"That sounds, I'm thinking that through,"},{"startTime":1263.358,"endTime":1268.218,"body":"trying to figure out you do that."},{"startTime":1268.717,"endTime":1269.007,"body":"Yeah."},{"startTime":1269.007,"endTime":1270.137,"body":"So it really depends."},{"startTime":1270.137,"endTime":1275.427,"body":"So this is where it gets very,"},{"startTime":1270.137,"endTime":1275.427,"body":"it gets very like personalized,"},{"startTime":1275.428,"endTime":1276.927,"body":"like customized, right?"},{"startTime":1276.927,"endTime":1281.727,"body":"Because depending on how complex"},{"startTime":1276.927,"endTime":1281.727,"body":"the framework is, you may need"},{"startTime":1281.737,"endTime":1283.257,"body":"to change some things up, right?"},{"startTime":1283.257,"endTime":1286.817,"body":"Because you have to think about like, what"},{"startTime":1283.257,"endTime":1286.817,"body":"is your ideal client really going through?"},{"startTime":1287.007,"endTime":1292.567,"body":"And so, you can either have something"},{"startTime":1287.007,"endTime":1292.567,"body":"that shows like your entire like"},{"startTime":1292.567,"endTime":1295.947,"body":"framework or like, your process,"},{"startTime":1292.567,"endTime":1295.947,"body":"it highlights your process."},{"startTime":1296.857,"endTime":1302.377,"body":"Or what is that first"},{"startTime":1296.857,"endTime":1302.377,"body":"thing to get them started?"},{"startTime":1302.762,"endTime":1309.372,"body":"Like, you know, maybe the lead"},{"startTime":1302.762,"endTime":1309.372,"body":"magnet shows them, like, the realm"},{"startTime":1309.372,"endTime":1312.812,"body":"of possibility of what happens"},{"startTime":1309.372,"endTime":1312.812,"body":"when you apply the framework."},{"startTime":1312.812,"endTime":1313.452,"body":"You know what I'm saying?"},{"startTime":1313.672,"endTime":1318.962,"body":"But in the, but in this lead magnet, you"},{"startTime":1313.672,"endTime":1318.962,"body":"get to complete the first step of it."},{"startTime":1320.113,"endTime":1320.523,"body":"All right."},{"startTime":1320.563,"endTime":1326.003,"body":"So what, just quickly, when you say"},{"startTime":1320.563,"endTime":1326.003,"body":"framework, it's your pro, your own"},{"startTime":1326.033,"endTime":1329.373,"body":"process of doing business and, so forth?"},{"startTime":1329.827,"endTime":1330.387,"body":"Yeah."},{"startTime":1330.547,"endTime":1331.777,"body":"So your framework."},{"startTime":1331.827,"endTime":1335.567,"body":"So for me, your framework is"},{"startTime":1331.827,"endTime":1335.567,"body":"your unique way of thinking."},{"startTime":1335.937,"endTime":1341.697,"body":"your unique methodology of you, getting"},{"startTime":1335.937,"endTime":1341.697,"body":"transformations for your clients, right?"},{"startTime":1341.697,"endTime":1346.857,"body":"So what is the specific ways, what is your"},{"startTime":1341.697,"endTime":1346.857,"body":"unique process that you help people to,"},{"startTime":1348.977,"endTime":1353.947,"body":"get the transformation that you are"},{"startTime":1348.977,"endTime":1353.947,"body":"promising them in all of your marketing?"},{"startTime":1354.083,"endTime":1354.543,"body":"Okay."},{"startTime":1354.703,"endTime":1354.923,"body":"All right."},{"startTime":1355.293,"endTime":1355.663,"body":"Okay."},{"startTime":1356.293,"endTime":1361.543,"body":"And so, let's give an example of"},{"startTime":1356.293,"endTime":1361.543,"body":"what a good lead magnet might be"},{"startTime":1361.543,"endTime":1363.113,"body":"depending on what industry you're in."},{"startTime":1364.227,"endTime":1369.327,"body":"Yeah, so one of the things,"},{"startTime":1364.227,"endTime":1369.327,"body":"a really good one that,"},{"startTime":1371.607,"endTime":1375.127,"body":"oh my God, there's so many that I'm like,"},{"startTime":1371.607,"endTime":1375.127,"body":"I kind of want to use mine, but then I'm"},{"startTime":1375.127,"endTime":1377.047,"body":"like, don't, use yours, do another one."},{"startTime":1377.077,"endTime":1377.417,"body":"And so,"},{"startTime":1377.417,"endTime":1377.717,"body":"Do your."},{"startTime":1378.027,"endTime":1378.517,"body":"People."},{"startTime":1378.547,"endTime":1379.993,"body":"I want to link to it anyway."},{"startTime":1379.993,"endTime":1381.073,"body":"So-"},{"startTime":1381.127,"endTime":1381.517,"body":"gosh."},{"startTime":1381.713,"endTime":1384.417,"body":"So, so I have two, right?"},{"startTime":1384.417,"endTime":1389.897,"body":"And so, because my ideal"},{"startTime":1384.417,"endTime":1389.897,"body":"clients, they either are starting"},{"startTime":1389.907,"endTime":1392.447,"body":"their YouTube journey, right?"},{"startTime":1392.647,"endTime":1397.307,"body":"Or they have started and they"},{"startTime":1392.647,"endTime":1397.307,"body":"have just kind of ghosted."},{"startTime":1397.587,"endTime":1400.837,"body":"They, and, you know,"},{"startTime":1397.587,"endTime":1400.837,"body":"they've left it to die."},{"startTime":1401.267,"endTime":1408.497,"body":"And, so, with the, with the people"},{"startTime":1401.267,"endTime":1408.497,"body":"who are starting their channel and are"},{"startTime":1408.507,"endTime":1414.127,"body":"interested in using it for business,"},{"startTime":1408.507,"endTime":1414.127,"body":"I have a 90 minute quick start guide"},{"startTime":1414.137,"endTime":1415.837,"body":"for them to get started with YouTube."},{"startTime":1415.867,"endTime":1423.127,"body":"They're doing the first, thing that they"},{"startTime":1415.867,"endTime":1423.127,"body":"should do, to, that is like in my like"},{"startTime":1423.137,"endTime":1426.827,"body":"90 day, my, my 90 day strategy, right?"},{"startTime":1427.107,"endTime":1427.367,"body":"It-"},{"startTime":1427.713,"endTime":1427.983,"body":"Okay."},{"startTime":1427.983,"endTime":1428.513,"body":"So question."},{"startTime":1428.633,"endTime":1434.043,"body":"So, so they, you say, here's sign up"},{"startTime":1428.633,"endTime":1434.043,"body":"for my 90 minute quick start guide,"},{"startTime":1434.043,"endTime":1439.123,"body":"you said, and they put in their"},{"startTime":1434.043,"endTime":1439.123,"body":"email, you give them, I presume it's"},{"startTime":1439.123,"endTime":1443.323,"body":"a PDF and it, goes through the steps."},{"startTime":1443.323,"endTime":1444.503,"body":"\"Hey, you need to get started."},{"startTime":1444.503,"endTime":1445.493,"body":"Here's how you do it.\""},{"startTime":1445.733,"endTime":1451.393,"body":"Now, my question is, how does that"},{"startTime":1445.733,"endTime":1451.393,"body":"show, demonstrate, your framework, how"},{"startTime":1451.773,"endTime":1456.103,"body":"does it demonstrate that if they go"},{"startTime":1451.773,"endTime":1456.103,"body":"further and want to work with you as"},{"startTime":1456.103,"endTime":1458.613,"body":"a consultant, how does that show that?"},{"startTime":1459.537,"endTime":1467.267,"body":"Yeah, so the purp-, so the offer that is"},{"startTime":1459.537,"endTime":1467.267,"body":"tied to that lead magnet is my membership."},{"startTime":1467.777,"endTime":1473.847,"body":"And so the membership is the sell"},{"startTime":1467.777,"endTime":1473.847,"body":"here, and the promise of that is"},{"startTime":1473.887,"endTime":1476.357,"body":"to launch your channel in 90 days."},{"startTime":1477.257,"endTime":1477.847,"body":"OK."},{"startTime":1477.867,"endTime":1482.397,"body":"And so with that, they have"},{"startTime":1477.867,"endTime":1482.397,"body":"completed half of the first"},{"startTime":1482.397,"endTime":1484.577,"body":"month, half of the first month."},{"startTime":1485.243,"endTime":1488.503,"body":"So, so, you, what you're saying,"},{"startTime":1485.243,"endTime":1488.503,"body":"you didn't tell them necessarily"},{"startTime":1488.503,"endTime":1491.783,"body":"when they download it, but they're"},{"startTime":1488.503,"endTime":1491.783,"body":"actually downloaded is step one"},{"startTime":1491.803,"endTime":1496.723,"body":"and you should also, as step two,"},{"startTime":1491.803,"endTime":1496.723,"body":"you like step one, be part of step"},{"startTime":1496.723,"endTime":1498.103,"body":"two, which is a paid membership."},{"startTime":1498.947,"endTime":1499.287,"body":"Right."},{"startTime":1499.737,"endTime":1505.327,"body":"And, with that, whenever someone, I"},{"startTime":1499.737,"endTime":1505.327,"body":"know like with my ideal clients, once"},{"startTime":1505.327,"endTime":1510.077,"body":"they build this channel, they're going"},{"startTime":1505.327,"endTime":1510.077,"body":"to want to figure out how to, like,"},{"startTime":1510.087,"endTime":1512.627,"body":"use it to the best of their ability."},{"startTime":1512.827,"endTime":1517.587,"body":"And so, through my messaging, through,"},{"startTime":1512.827,"endTime":1517.587,"body":"like, my, sales sequences and stuff,"},{"startTime":1517.607,"endTime":1522.697,"body":"I'm able to show them that, hey, this"},{"startTime":1517.607,"endTime":1522.697,"body":"was a great first step for you, and if"},{"startTime":1522.697,"endTime":1526.857,"body":"you are really trying to use YouTube"},{"startTime":1522.697,"endTime":1526.857,"body":"as a lead generator in your business,"},{"startTime":1527.057,"endTime":1532.557,"body":"then we should definitely get to"},{"startTime":1527.057,"endTime":1532.557,"body":"the next step and, make that happen."},{"startTime":1532.787,"endTime":1533.867,"body":"Here's a few case studies."},{"startTime":1533.867,"endTime":1538.272,"body":"Here are some, you know, just, there's"},{"startTime":1533.867,"endTime":1538.272,"body":"a lot of, building up, you know,"},{"startTime":1539.842,"endTime":1545.942,"body":"And, and then with the person that has"},{"startTime":1539.842,"endTime":1545.942,"body":"already like built their channel and"},{"startTime":1545.942,"endTime":1547.602,"body":"they're like, oh, it just doesn't work."},{"startTime":1547.662,"endTime":1548.962,"body":"They're just different, right?"},{"startTime":1548.972,"endTime":1551.382,"body":"They kind of think they"},{"startTime":1548.972,"endTime":1551.382,"body":"already know everything."},{"startTime":1551.392,"endTime":1554.052,"body":"They've been there, done that,"},{"startTime":1551.392,"endTime":1554.052,"body":"they've tried it and they're like,"},{"startTime":1554.062,"endTime":1556.112,"body":"what are you going to tell me"},{"startTime":1554.062,"endTime":1556.112,"body":"that's different than a course?"},{"startTime":1556.542,"endTime":1568.047,"body":"And so, with them, I have more of a"},{"startTime":1556.542,"endTime":1568.047,"body":"in-depth, like free program that is, a"},{"startTime":1568.047,"endTime":1573.687,"body":"way for them to identify why their channel"},{"startTime":1568.047,"endTime":1573.687,"body":"did not, do well the first time and"},{"startTime":1573.687,"endTime":1575.707,"body":"what they need to do to make it better."},{"startTime":1576.807,"endTime":1581.637,"body":"And in there, it's I have three client"},{"startTime":1576.807,"endTime":1581.637,"body":"stories that are woven between these"},{"startTime":1581.637,"endTime":1586.167,"body":"lessons that really show, where the"},{"startTime":1581.637,"endTime":1586.167,"body":"client was, what changes we needed to"},{"startTime":1586.167,"endTime":1589.257,"body":"make and, and the results from that."},{"startTime":1589.267,"endTime":1593.547,"body":"And then some key lessons for them"},{"startTime":1589.267,"endTime":1593.547,"body":"to identify if they want to kind"},{"startTime":1593.547,"endTime":1595.577,"body":"of see similar results to that."},{"startTime":1595.827,"endTime":1600.227,"body":"And so it's a lot of reprogramming and"},{"startTime":1595.827,"endTime":1600.227,"body":"for them to really identify what happened."},{"startTime":1600.227,"endTime":1603.007,"body":"And so it's a lot of, that's, you"},{"startTime":1600.227,"endTime":1603.007,"body":"know, those are different people."},{"startTime":1603.237,"endTime":1609.787,"body":"And so that kind of offer, that, freebie,"},{"startTime":1603.237,"endTime":1609.787,"body":"that lead magnet goes towards my, my,"},{"startTime":1609.847,"endTime":1612.157,"body":"like, my one-to-one consulting offers."},{"startTime":1612.228,"endTime":1615.778,"body":"And there will be, again, there's"},{"startTime":1612.228,"endTime":1615.778,"body":"links in the description right"},{"startTime":1615.778,"endTime":1619.968,"body":"now as you're listening that"},{"startTime":1615.778,"endTime":1619.968,"body":"you can click on JamarDiggs.com."},{"startTime":1620.308,"endTime":1624.708,"body":"And please do follow the links from"},{"startTime":1620.308,"endTime":1624.708,"body":"my description so that Jamar can know"},{"startTime":1624.748,"endTime":1626.268,"body":"that I'm sending traffic his way."},{"startTime":1626.278,"endTime":1628.678,"body":"That's always nice for people to know."},{"startTime":1630.308,"endTime":1634.908,"body":"Now, number four is know"},{"startTime":1630.308,"endTime":1634.908,"body":"your numbers, right?"},{"startTime":1636.543,"endTime":1639.443,"body":"Know your numbers and know your"},{"startTime":1636.543,"endTime":1639.443,"body":"goal, your numbers based goals."},{"startTime":1640.197,"endTime":1640.647,"body":"Yes."},{"startTime":1641.092,"endTime":1643.782,"body":"One of the biggest"},{"startTime":1641.092,"endTime":1643.782,"body":"things that has happened."},{"startTime":1643.782,"endTime":1650.707,"body":"So, before I, so I just, recently at"},{"startTime":1643.782,"endTime":1650.707,"body":"the top of this month, transitioned to,"},{"startTime":1651.037,"endTime":1655.657,"body":"being a solo consultant after running a"},{"startTime":1651.037,"endTime":1655.657,"body":"YouTube, a full service YouTube management"},{"startTime":1655.657,"endTime":1658.777,"body":"agency for about two years or so."},{"startTime":1658.987,"endTime":1664.327,"body":"And one of the, and I had a whole team,"},{"startTime":1658.987,"endTime":1664.327,"body":"I had employees, I had the whole shebang."},{"startTime":1664.717,"endTime":1671.032,"body":"And and I had these clients that"},{"startTime":1664.717,"endTime":1671.032,"body":"were hiring us and, we were,"},{"startTime":1671.927,"endTime":1675.507,"body":"having our monthly numbers"},{"startTime":1671.927,"endTime":1675.507,"body":"check in and stuff."},{"startTime":1675.527,"endTime":1679.277,"body":"And I was showing them some really"},{"startTime":1675.527,"endTime":1679.277,"body":"great things and they were like,"},{"startTime":1679.277,"endTime":1680.697,"body":"well, how do I know that this is good?"},{"startTime":1681.627,"endTime":1682.797,"body":"And I was like, what do you mean?"},{"startTime":1682.797,"endTime":1684.557,"body":"How do you know that this is good?"},{"startTime":1684.847,"endTime":1688.677,"body":"And, I had to ask, I said,"},{"startTime":1684.847,"endTime":1688.677,"body":"well, what do you mean?"},{"startTime":1688.677,"endTime":1693.357,"body":"Like, are you, like, are you"},{"startTime":1688.677,"endTime":1693.357,"body":"getting, traffic to your website?"},{"startTime":1693.377,"endTime":1695.517,"body":"Are you getting, like,"},{"startTime":1693.377,"endTime":1695.517,"body":"the lead magnet signups?"},{"startTime":1695.547,"endTime":1696.587,"body":"Are people talking about your thing?"},{"startTime":1696.607,"endTime":1698.927,"body":"And they're like, and then I asked"},{"startTime":1696.607,"endTime":1698.927,"body":"them, like, well, how does that"},{"startTime":1698.927,"endTime":1700.227,"body":"compare to your other channels?"},{"startTime":1700.497,"endTime":1701.777,"body":"And they could not tell me."},{"startTime":1701.967,"endTime":1704.667,"body":"And so in my head, I was like, well, how"},{"startTime":1701.967,"endTime":1704.667,"body":"are you going to tell me that I'm doing"},{"startTime":1704.667,"endTime":1707.207,"body":"a bad job if you don't know your numbers?"},{"startTime":1707.597,"endTime":1711.197,"body":"And so, and this was the very"},{"startTime":1707.597,"endTime":1711.197,"body":"beginning stage of, like, my agency."},{"startTime":1711.197,"endTime":1715.652,"body":"So I was, like, very scrappy and I was"},{"startTime":1711.197,"endTime":1715.652,"body":"like, well, I'm going to figure out how"},{"startTime":1715.652,"endTime":1719.682,"body":"I can track this so that I can like show"},{"startTime":1715.652,"endTime":1719.682,"body":"them that we are doing the damn thing."},{"startTime":1720.042,"endTime":1725.522,"body":"And, so I ended up setting up, goal"},{"startTime":1720.042,"endTime":1725.522,"body":"conversions for all of the lead magnets"},{"startTime":1725.522,"endTime":1727.922,"body":"that they had up on Google Analytics."},{"startTime":1727.942,"endTime":1729.502,"body":"I started learning all of that stuff."},{"startTime":1729.812,"endTime":1736.262,"body":"And, and It was so great because I"},{"startTime":1729.812,"endTime":1736.262,"body":"was able to show them how much traffic"},{"startTime":1736.262,"endTime":1740.982,"body":"was going over to their lead, like"},{"startTime":1736.262,"endTime":1740.982,"body":"to their lead magnets and how many of"},{"startTime":1740.982,"endTime":1743.092,"body":"them were actually signing up for it."},{"startTime":1743.832,"endTime":1745.702,"body":"like, you know, like month over month."},{"startTime":1746.512,"endTime":1750.582,"body":"And also how that compares"},{"startTime":1746.512,"endTime":1750.582,"body":"to their other platforms."},{"startTime":1750.602,"endTime":1754.622,"body":"So even though YouTube was like my"},{"startTime":1750.602,"endTime":1754.622,"body":"thing, I was able to, these goal"},{"startTime":1754.622,"endTime":1757.752,"body":"conversions don't, you know, you"},{"startTime":1754.622,"endTime":1757.752,"body":"get to see all of the traffic."},{"startTime":1758.002,"endTime":1767.072,"body":"And so I was able to see that like,"},{"startTime":1758.002,"endTime":1767.072,"body":"\"Hey, 50% of your email signups for last"},{"startTime":1767.072,"endTime":1770.482,"body":"month came from YouTube and you only"},{"startTime":1767.072,"endTime":1770.482,"body":"post two videos a month there, versus"},{"startTime":1770.482,"endTime":1772.012,"body":"you're posting every day up on Instagram."},{"startTime":1772.043,"endTime":1773.323,"body":"Let me ask further on that."},{"startTime":1773.453,"endTime":1778.033,"body":"So, you say goal conversions,"},{"startTime":1773.453,"endTime":1778.033,"body":"what you're talking about is"},{"startTime":1778.033,"endTime":1779.973,"body":"through Google Analytics, correct?"},{"startTime":1781.003,"endTime":1785.053,"body":"So, Google Analytics, most people"},{"startTime":1781.003,"endTime":1785.053,"body":"have it, or some version of it."},{"startTime":1785.053,"endTime":1789.463,"body":"It sits in the back end of your"},{"startTime":1785.053,"endTime":1789.463,"body":"website, so tracking how people are"},{"startTime":1789.463,"endTime":1796.223,"body":"coming in, and then you can create"},{"startTime":1789.463,"endTime":1796.223,"body":"goals of conversions within Google"},{"startTime":1796.223,"endTime":1798.583,"body":"Analytics to better target that."},{"startTime":1799.063,"endTime":1804.603,"body":"Now, people might be sending in, in"},{"startTime":1799.063,"endTime":1804.603,"body":"from organic traffic on Google, or on"},{"startTime":1804.603,"endTime":1807.993,"body":"social media, or on whatever, or on ads."},{"startTime":1808.633,"endTime":1813.673,"body":"Now, for this you were tracking"},{"startTime":1808.633,"endTime":1813.673,"body":"on YouTube, I presume, what we"},{"startTime":1813.673,"endTime":1817.043,"body":"call organic, meaning it was from"},{"startTime":1813.673,"endTime":1817.043,"body":"the description, or are, were you"},{"startTime":1817.043,"endTime":1819.013,"body":"also running YouTube ads for them?"},{"startTime":1820.362,"endTime":1822.627,"body":"No, So I, so, I wasn't"},{"startTime":1820.362,"endTime":1822.627,"body":"running ads for them."},{"startTime":1822.637,"endTime":1824.707,"body":"I actually know nothing about YouTube ads."},{"startTime":1824.727,"endTime":1826.017,"body":"I stay away from there."},{"startTime":1826.247,"endTime":1833.247,"body":"I, but I was, it was all organic and so"},{"startTime":1826.247,"endTime":1833.247,"body":"I was able to track how many clicks are"},{"startTime":1833.247,"endTime":1837.307,"body":"coming from either like the banner, the"},{"startTime":1833.247,"endTime":1837.307,"body":"video description, or the pinned comment"},{"startTime":1838.067,"endTime":1842.947,"body":"and how many of those people were going"},{"startTime":1838.067,"endTime":1842.947,"body":"over to, the website and then from the"},{"startTime":1842.947,"endTime":1846.897,"body":"website, how many of them were actually"},{"startTime":1842.947,"endTime":1846.897,"body":"like completing the form to like get"},{"startTime":1846.927,"endTime":1850.837,"body":"the freebie, get lead magnet and enter"},{"startTime":1846.927,"endTime":1850.837,"body":"into their, like, their sequences."},{"startTime":1850.837,"endTime":1853.843,"body":"And follow up question, because"},{"startTime":1850.837,"endTime":1853.843,"body":"you have to put like a, sort of a"},{"startTime":1853.843,"endTime":1859.063,"body":"long URL, or maybe a bit.ly link"},{"startTime":1853.843,"endTime":1859.063,"body":"that obscures the long URL..."},{"startTime":1860.023,"endTime":1864.703,"body":"Were you doing a different link from every"},{"startTime":1860.023,"endTime":1864.703,"body":"video, or did you just use the same link"},{"startTime":1864.703,"endTime":1866.623,"body":"and just put it all the different places?"},{"startTime":1867.482,"endTime":1874.812,"body":"Yeah, so in the beginning stages, I was"},{"startTime":1867.482,"endTime":1874.812,"body":"just using, well in the beginning stages,"},{"startTime":1875.432,"endTime":1878.972,"body":"I wasn't tracking, tracking specifically,"},{"startTime":1881.237,"endTime":1884.047,"body":"where, like, like which video, right?"},{"startTime":1884.057,"endTime":1886.617,"body":"But over time I started"},{"startTime":1884.057,"endTime":1886.617,"body":"getting more gradual because"},{"startTime":1886.617,"endTime":1888.257,"body":"I started getting more nerdy."},{"startTime":1889.017,"endTime":1890.477,"body":"And I started wanting to like, know."},{"startTime":1890.497,"endTime":1895.467,"body":"But so now, yeah, we, we do like"},{"startTime":1890.497,"endTime":1895.467,"body":"per video, like for each video and"},{"startTime":1895.467,"endTime":1897.437,"body":"then also the location of the link."},{"startTime":1898.043,"endTime":1899.143,"body":"That's a lot of tracking."},{"startTime":1899.513,"endTime":1902.153,"body":"That's a lot of tracking, and it's"},{"startTime":1899.513,"endTime":1902.153,"body":"easy to get them confused, because I've"},{"startTime":1902.153,"endTime":1904.043,"body":"tried, like, doing it for each video."},{"startTime":1904.303,"endTime":1907.033,"body":"It's easy to get, like, wait,"},{"startTime":1904.303,"endTime":1907.033,"body":"was this for this video?"},{"startTime":1907.313,"endTime":1908.363,"body":"Or, yeah."},{"startTime":1909.833,"endTime":1911.977,"body":"Yeah, I I normally, so I keep it all..."},{"startTime":1912.877,"endTime":1916.517,"body":"well, that's, I guess that's, probably"},{"startTime":1912.877,"endTime":1916.517,"body":"like the benefit of, so I use..."},{"startTime":1917.467,"endTime":1922.712,"body":"I, I built a YouTube content hub,"},{"startTime":1917.467,"endTime":1922.712,"body":"basically, inside of Airtable."},{"startTime":1922.712,"endTime":1928.242,"body":"And so, where we're able to track, you"},{"startTime":1922.712,"endTime":1928.242,"body":"know, all the videos, that's where I"},{"startTime":1928.242,"endTime":1932.162,"body":"do all of, like, the planning of the"},{"startTime":1928.242,"endTime":1932.162,"body":"videos, I, like, store all, like, the"},{"startTime":1932.162,"endTime":1935.032,"body":"tags, the video description, all that"},{"startTime":1932.162,"endTime":1935.032,"body":"other stuff, like, what is going to be"},{"startTime":1935.032,"endTime":1939.677,"body":"the call to action, and so, for each"},{"startTime":1935.032,"endTime":1939.677,"body":"video, I'm able to put, like, I'm able"},{"startTime":1939.677,"endTime":1944.127,"body":"to put like what the links are that"},{"startTime":1939.677,"endTime":1944.127,"body":"I'm going to add for that video there."},{"startTime":1944.127,"endTime":1947.687,"body":"And so it keeps it a little bit more"},{"startTime":1944.127,"endTime":1947.687,"body":"organized, at least inside my head."},{"startTime":1947.688,"endTime":1952.967,"body":"And so I'm able to just kind"},{"startTime":1947.688,"endTime":1952.967,"body":"of, you know, just use that."},{"startTime":1953.773,"endTime":1959.543,"body":"So, four was know your numbers and your"},{"startTime":1953.773,"endTime":1959.543,"body":"KPIs and your analytics and know what"},{"startTime":1959.543,"endTime":1965.203,"body":"you're actually shooting for and get,"},{"startTime":1959.543,"endTime":1965.203,"body":"and not just from YouTube, but from area."},{"startTime":1966.303,"endTime":1968.573,"body":"Number five, what's number five?"},{"startTime":1968.573,"endTime":1971.593,"body":"It says sales system versus YouTube views."},{"startTime":1971.593,"endTime":1973.233,"body":"What is, what does that mean?"},{"startTime":1974.093,"endTime":1977.193,"body":"Yeah, having a sales system."},{"startTime":1977.573,"endTime":1980.677,"body":"So what are you, like,"},{"startTime":1977.573,"endTime":1980.677,"body":"honestly, what are you doing?"},{"startTime":1980.677,"endTime":1981.567,"body":"Why are you on YouTube?"},{"startTime":1981.637,"endTime":1986.207,"body":"Why, what happens, after"},{"startTime":1981.637,"endTime":1986.207,"body":"they find you on YouTube?"},{"startTime":1986.287,"endTime":1987.247,"body":"What is the plan?"},{"startTime":1987.257,"endTime":1988.247,"body":"What is the game plan?"},{"startTime":1989.387,"endTime":1992.417,"body":"And, that probably should have"},{"startTime":1989.387,"endTime":1992.417,"body":"been number four, but I don't care."},{"startTime":1992.647,"endTime":1996.867,"body":"It's like, because you got to have a lead,"},{"startTime":1992.647,"endTime":1996.867,"body":"because you got to have a lead magnet, and"},{"startTime":1996.867,"endTime":1999.927,"body":"then after that, what is, the rest, right?"},{"startTime":1999.997,"endTime":2002.307,"body":"Are they just opting into a newsletter?"},{"startTime":2002.547,"endTime":2004.167,"body":"Are you sending newsletters?"},{"startTime":2004.317,"endTime":2006.397,"body":"Are you sending weekly news, newsletters?"},{"startTime":2007.327,"endTime":2013.862,"body":"Is being very- Having a plan,"},{"startTime":2007.327,"endTime":2013.862,"body":"having a structured set of emails"},{"startTime":2013.862,"endTime":2016.332,"body":"or ads or whatever that may be."},{"startTime":2016.332,"endTime":2020.282,"body":"Once you have them on your pixel, once"},{"startTime":2016.332,"endTime":2020.282,"body":"you have them on your list, how, what"},{"startTime":2020.282,"endTime":2025.452,"body":"are you mark, what is the plan to get"},{"startTime":2020.282,"endTime":2025.452,"body":"them to convert into an actual sale?"},{"startTime":2025.652,"endTime":2027.692,"body":"You have to at least try."},{"startTime":2029.392,"endTime":2030.572,"body":"At least try the first time."},{"startTime":2031.382,"endTime":2035.272,"body":"and then over time, you know, you'll"},{"startTime":2031.382,"endTime":2035.272,"body":"be able to, to nurture them even"},{"startTime":2035.272,"endTime":2038.292,"body":"more, you know, with like your"},{"startTime":2035.272,"endTime":2038.292,"body":"weekly newsletter or what have you."},{"startTime":2039.642,"endTime":2044.483,"body":"And that, that wraps into the numbers"},{"startTime":2039.642,"endTime":2044.483,"body":"as well, is are you testing it?"},{"startTime":2044.483,"endTime":2045.323,"body":"Are you tracking it?"},{"startTime":2045.853,"endTime":2051.283,"body":"Now there was another note you had"},{"startTime":2045.853,"endTime":2051.283,"body":"here that says marketing is not linear."},{"startTime":2051.383,"endTime":2052.363,"body":"What does that mean?"},{"startTime":2055.362,"endTime":2061.562,"body":"I believe that people like to control a"},{"startTime":2055.362,"endTime":2061.562,"body":"customer journey, like they, they really"},{"startTime":2061.562,"endTime":2068.522,"body":"want to say, you find me on YouTube,"},{"startTime":2061.562,"endTime":2068.522,"body":"you opt into my lead magnet, and in"},{"startTime":2068.562,"endTime":2074.132,"body":"three days after this sequence, you"},{"startTime":2068.562,"endTime":2074.132,"body":"should be ready to buy now, regardless."},{"startTime":2074.442,"endTime":2077.527,"body":"And that just doesn't, that's"},{"startTime":2074.442,"endTime":2077.527,"body":"not how, anything works."},{"startTime":2078.027,"endTime":2079.907,"body":"That's, just not how human behavior works."},{"startTime":2079.917,"endTime":2084.557,"body":"That's not how, and it's so funny because"},{"startTime":2079.917,"endTime":2084.557,"body":"that's not even how the person who was"},{"startTime":2084.557,"endTime":2086.657,"body":"telling me that's what they expect works."},{"startTime":2086.697,"endTime":2090.767,"body":"Like, like when they come to me,"},{"startTime":2086.697,"endTime":2090.767,"body":"they're like, yeah, I've been following"},{"startTime":2090.777,"endTime":2094.027,"body":"you for months and I've just been"},{"startTime":2090.777,"endTime":2094.027,"body":"trying to wait to figure out, like"},{"startTime":2094.067,"endTime":2095.327,"body":"there's always something that happens."},{"startTime":2095.657,"endTime":2095.967,"body":"Right."},{"startTime":2095.967,"endTime":2100.837,"body":"And so we have to understand"},{"startTime":2095.967,"endTime":2100.837,"body":"that marketing is not linear and,"},{"startTime":2101.067,"endTime":2105.957,"body":"and when I say that, I mean, you"},{"startTime":2101.067,"endTime":2105.957,"body":"cannot always control the outcome."},{"startTime":2105.967,"endTime":2109.897,"body":"This is why YouTube does"},{"startTime":2105.967,"endTime":2109.897,"body":"not happen in a silo."},{"startTime":2110.017,"endTime":2113.147,"body":"It impact, it should, help."},{"startTime":2113.582,"endTime":2116.612,"body":"Make other marketing easier for you."},{"startTime":2116.912,"endTime":2117.182,"body":"Right?"},{"startTime":2117.182,"endTime":2121.722,"body":"And so I like to treat YouTube as like"},{"startTime":2117.182,"endTime":2121.722,"body":"the handshake of like my business."},{"startTime":2121.742,"endTime":2122.002,"body":"Right?"},{"startTime":2122.002,"endTime":2125.592,"body":"And so people find you, had the"},{"startTime":2122.002,"endTime":2125.592,"body":"opportunity to be found by people"},{"startTime":2125.592,"endTime":2130.042,"body":"that you have never been able to"},{"startTime":2125.592,"endTime":2130.042,"body":"find ever because you are at home or"},{"startTime":2130.042,"endTime":2131.872,"body":"you're in the same state or whatever."},{"startTime":2132.142,"endTime":2136.902,"body":"And, and so Now, they know who you"},{"startTime":2132.142,"endTime":2136.902,"body":"are, they may end up following you"},{"startTime":2136.902,"endTime":2141.862,"body":"up on Instagram or LinkedIn or they"},{"startTime":2136.902,"endTime":2141.862,"body":"opt into your newsletter, however way"},{"startTime":2141.862,"endTime":2143.792,"body":"that they choose to interact with you."},{"startTime":2143.812,"endTime":2144.812,"body":"They are choosing."},{"startTime":2145.322,"endTime":2148.722,"body":"You may want them to go"},{"startTime":2145.322,"endTime":2148.722,"body":"onto your email list."},{"startTime":2148.782,"endTime":2152.392,"body":"Of course you do, but maybe they"},{"startTime":2148.782,"endTime":2152.392,"body":"want to go to your LinkedIn or maybe"},{"startTime":2152.402,"endTime":2154.062,"body":"they want to go to your Instagram."},{"startTime":2154.102,"endTime":2159.842,"body":"It's up to them to decide how they"},{"startTime":2154.102,"endTime":2159.842,"body":"want to interact with you, but you have"},{"startTime":2159.842,"endTime":2162.922,"body":"to make things easy for them, right?"},{"startTime":2162.922,"endTime":2166.692,"body":"And so, That's kind of like"},{"startTime":2162.922,"endTime":2166.692,"body":"the thing to where it's like we"},{"startTime":2166.692,"endTime":2170.312,"body":"cannot control everything and"},{"startTime":2166.692,"endTime":2170.312,"body":"we have to be okay with that."},{"startTime":2170.472,"endTime":2174.482,"body":"And that's why we should have"},{"startTime":2170.472,"endTime":2174.482,"body":"other forms of marketing working"},{"startTime":2174.482,"endTime":2177.142,"body":"together and not individually."},{"startTime":2177.742,"endTime":2181.062,"body":"I tell you, it took me..."},{"startTime":2181.632,"endTime":2186.078,"body":"I feel foolish because it took me"},{"startTime":2181.632,"endTime":2186.078,"body":"so long to realize exactly what"},{"startTime":2186.078,"endTime":2188.798,"body":"you're saying, and I'm doing it"},{"startTime":2186.078,"endTime":2188.798,"body":"professionally just like you are."},{"startTime":2190.338,"endTime":2195.328,"body":"And until I was at Social Media Marketing"},{"startTime":2190.338,"endTime":2195.328,"body":"World about five or six years ago, and I"},{"startTime":2195.328,"endTime":2199.578,"body":"was talking to Ben Amos, who is another"},{"startTime":2195.328,"endTime":2199.578,"body":"video marketer, another video marketing"},{"startTime":2199.608,"endTime":2202.128,"body":"podcaster, very, very, smart guy."},{"startTime":2202.508,"endTime":2207.928,"body":"And he said, the YouTube marketing"},{"startTime":2202.508,"endTime":2207.928,"body":"funnel is not what you say it is."},{"startTime":2208.328,"endTime":2209.658,"body":"It's what they did."},{"startTime":2210.878,"endTime":2215.368,"body":"They've decided, just by their"},{"startTime":2210.878,"endTime":2215.368,"body":"actions, what their funnel is."},{"startTime":2215.548,"endTime":2219.378,"body":"You may draw it on a graph and"},{"startTime":2215.548,"endTime":2219.378,"body":"say, okay, here's the funnel."},{"startTime":2219.768,"endTime":2220.928,"body":"They do this, then they do this."},{"startTime":2221.823,"endTime":2226.693,"body":"That's not necessarily what they're doing,"},{"startTime":2221.823,"endTime":2226.693,"body":"and it, somehow, it never occurred to me."},{"startTime":2226.693,"endTime":2230.793,"body":"I was so much, I'm in charge of"},{"startTime":2226.693,"endTime":2230.793,"body":"the funnel, but no, the customer's"},{"startTime":2230.793,"endTime":2232.333,"body":"in charge of their own funnel."},{"startTime":2232.673,"endTime":2236.993,"body":"You can help guide them, you can"},{"startTime":2232.673,"endTime":2236.993,"body":"do some things, but you have no"},{"startTime":2236.993,"endTime":2238.513,"body":"idea how it's going to end up."},{"startTime":2239.402,"endTime":2243.722,"body":"Yeah, I think that the name of the game"},{"startTime":2239.402,"endTime":2243.722,"body":"is just at the end of the day we need"},{"startTime":2243.732,"endTime":2253.402,"body":"to do marketing, do content marketing"},{"startTime":2243.732,"endTime":2253.402,"body":"to, to stay top of mind and be the, the"},{"startTime":2253.402,"endTime":2255.492,"body":"best choice at the right time, right?"},{"startTime":2255.532,"endTime":2258.852,"body":"Like, so your content should always"},{"startTime":2255.532,"endTime":2258.852,"body":"be positioning you as an expert."},{"startTime":2258.882,"endTime":2266.992,"body":"It should always, make sure that they know"},{"startTime":2258.882,"endTime":2266.992,"body":"that you are the authority, on that topic."},{"startTime":2266.992,"endTime":2270.302,"body":"And then when the time is right for"},{"startTime":2266.992,"endTime":2270.302,"body":"them, then they will choose you,"},{"startTime":2270.622,"endTime":2273.972,"body":"if you're positioning, if you've"},{"startTime":2270.622,"endTime":2273.972,"body":"positioned yourself properly."},{"startTime":2276.063,"endTime":2282.843,"body":"And Jamar Diggs, I want to know the"},{"startTime":2276.063,"endTime":2282.843,"body":"top three things about JamarDiggs.com."},{"startTime":2282.863,"endTime":2288.348,"body":"So the number one, service and"},{"startTime":2282.863,"endTime":2288.348,"body":"feature you, that you offer?"},{"startTime":2289.282,"endTime":2292.972,"body":"That we help business owners"},{"startTime":2289.282,"endTime":2292.972,"body":"get out of their head and"},{"startTime":2292.972,"endTime":2295.322,"body":"launch their channel in 90 days."},{"startTime":2296.858,"endTime":2299.048,"body":"That is a very big benefit."},{"startTime":2299.428,"endTime":2305.218,"body":"Because it is so common to just be"},{"startTime":2299.428,"endTime":2305.218,"body":"thinking and planning and sitting"},{"startTime":2305.218,"endTime":2308.778,"body":"on your butt and no videos get"},{"startTime":2305.218,"endTime":2308.778,"body":"made, no videos get published."},{"startTime":2309.717,"endTime":2310.207,"body":"Yeah."},{"startTime":2310.347,"endTime":2313.267,"body":"And it's just, and that"},{"startTime":2310.347,"endTime":2313.267,"body":"just can go on for years."},{"startTime":2313.287,"endTime":2316.567,"body":"I've had people tell me that they have"},{"startTime":2313.287,"endTime":2316.567,"body":"been thinking about doing a channel"},{"startTime":2316.577,"endTime":2323.967,"body":"for over five years And it's always,"},{"startTime":2316.577,"endTime":2323.967,"body":"it's always, becoming a priority"},{"startTime":2323.967,"endTime":2325.857,"body":"when something else goes wrong."},{"startTime":2326.147,"endTime":2329.507,"body":"And I don't want people to wait that"},{"startTime":2326.147,"endTime":2329.507,"body":"long because then they're expecting"},{"startTime":2329.507,"endTime":2332.432,"body":"YouTube to do some magical acts for them."},{"startTime":2332.432,"endTime":2333.312,"body":"And we don't really want that."},{"startTime":2333.352,"endTime":2337.112,"body":"We want to plant the seeds now in"},{"startTime":2333.352,"endTime":2337.112,"body":"the marketing strategy so that they"},{"startTime":2337.112,"endTime":2341.602,"body":"can reap the rewards of it, can"},{"startTime":2337.112,"endTime":2341.602,"body":"reap the long term benefits of it."},{"startTime":2342.998,"endTime":2346.428,"body":"And number two, what's one?"},{"startTime":2347.802,"endTime":2349.312,"body":"Is that all of this can happen."},{"startTime":2349.322,"endTime":2352.422,"body":"All of these types of results, like"},{"startTime":2349.322,"endTime":2352.422,"body":"turning your YouTube channel into a"},{"startTime":2352.422,"endTime":2359.752,"body":"lead generation activity can happen by"},{"startTime":2352.422,"endTime":2359.752,"body":"just doing two strategic videos a month."},{"startTime":2360.462,"endTime":2362.282,"body":"You do not have to post every week."},{"startTime":2362.282,"endTime":2364.062,"body":"You don't have to post two times a week."},{"startTime":2364.062,"endTime":2368.892,"body":"If you are being really strategic in the"},{"startTime":2364.062,"endTime":2368.892,"body":"type of content that you post up there,"},{"startTime":2369.102,"endTime":2372.012,"body":"just two videos a month will do the job."},{"startTime":2372.126,"endTime":2373.912,"body":"job Now, if you have time to do more."},{"startTime":2374.442,"endTime":2375.522,"body":"Do more, right?"},{"startTime":2375.532,"endTime":2382.182,"body":"But, working with my clients, we have"},{"startTime":2375.532,"endTime":2382.182,"body":"escaped burnout by just doing two videos"},{"startTime":2382.182,"endTime":2387.972,"body":"a month, and I am so happy to, to say"},{"startTime":2382.182,"endTime":2387.972,"body":"that and to have that be, like, one"},{"startTime":2387.972,"endTime":2391.182,"body":"of, like, the main benefits of, like,"},{"startTime":2387.972,"endTime":2391.182,"body":"the work that I do with my clients."},{"startTime":2391.882,"endTime":2394.418,"body":"And we're not talking about"},{"startTime":2391.882,"endTime":2394.418,"body":"shorts, we're not talking about"},{"startTime":2394.418,"endTime":2397.338,"body":"live streams, we're talking about"},{"startTime":2394.418,"endTime":2397.338,"body":"a structured, a horizontal video."},{"startTime":2397.978,"endTime":2399.682,"body":"Oh my gosh, yes, I didn't even say that."},{"startTime":2399.912,"endTime":2402.767,"body":"Like, none of my clients are doing Shorts."},{"startTime":2402.857,"endTime":2404.147,"body":"I tell them to not do them."},{"startTime":2404.877,"endTime":2406.137,"body":"I'm like, you don't have"},{"startTime":2404.877,"endTime":2406.137,"body":"the time to do Shorts."},{"startTime":2406.147,"endTime":2407.717,"body":"Why are you wasting your time on Shorts?"},{"startTime":2407.987,"endTime":2411.597,"body":"Well, like focus on the long-form video,"},{"startTime":2407.987,"endTime":2411.597,"body":"because that is where the conversion is."},{"startTime":2413.088,"endTime":2415.148,"body":"And what's the third thing?"},{"startTime":2416.257,"endTime":2420.737,"body":"And the third thing is that all"},{"startTime":2416.257,"endTime":2420.737,"body":"of this happens with a \"low lift"},{"startTime":2420.837,"endTime":2422.507,"body":"video marketing system,\" right?"},{"startTime":2422.507,"endTime":2424.207,"body":"So all your videos low lift."},{"startTime":2424.207,"endTime":2425.193,"body":"Low lift, you said."},{"startTime":2425.213,"endTime":2426.083,"body":"Low lift."},{"startTime":2426.527,"endTime":2427.287,"body":"Yes, they are."},{"startTime":2427.327,"endTime":2428.977,"body":"They're all low lift."},{"startTime":2428.987,"endTime":2433.567,"body":"You do not have to worry about them"},{"startTime":2428.987,"endTime":2433.567,"body":"being highly produced, highly edited."},{"startTime":2433.827,"endTime":2435.417,"body":"They are the..."},{"startTime":2435.427,"endTime":2441.407,"body":"Literally it's epitome of like low"},{"startTime":2435.427,"endTime":2441.407,"body":"effort, low lift, but high reward."},{"startTime":2441.417,"endTime":2444.487,"body":"And, I've been able to"},{"startTime":2441.417,"endTime":2444.487,"body":"do that with my clients."},{"startTime":2444.637,"endTime":2450.507,"body":"Like we have had, a client that"},{"startTime":2444.637,"endTime":2450.507,"body":"is a nonprofit, accountant."},{"startTime":2450.807,"endTime":2457.687,"body":"And she records videos just on her webcam"},{"startTime":2450.807,"endTime":2457.687,"body":"or even on her phone sometimes, right?"},{"startTime":2457.697,"endTime":2459.757,"body":"And her channel has been doing so well."},{"startTime":2459.767,"endTime":2464.957,"body":"Just last month, she's been able to"},{"startTime":2459.767,"endTime":2464.957,"body":"close five clients from YouTube and that"},{"startTime":2464.977,"endTime":2468.487,"body":"equates in about $100k revenue annually."},{"startTime":2469.153,"endTime":2469.923,"body":"Wow!"},{"startTime":2470.137,"endTime":2470.687,"body":"For her,"},{"startTime":2471.063,"endTime":2471.803,"body":"Annually."},{"startTime":2471.897,"endTime":2472.417,"body":"addition."},{"startTime":2472.643,"endTime":2474.713,"body":"You said $100k annually."},{"startTime":2475.137,"endTime":2475.437,"body":"Yeah."},{"startTime":2475.927,"endTime":2476.797,"body":"Because, of."},{"startTime":2477.367,"endTime":2480.137,"body":"Well, because she's an"},{"startTime":2477.367,"endTime":2480.137,"body":"accountant, and so, accounting..."},{"startTime":2481.587,"endTime":2483.747,"body":"Whenever they hire an"},{"startTime":2481.587,"endTime":2483.747,"body":"accountant, they stay long term."},{"startTime":2483.747,"endTime":2486.707,"body":"They stay for about a year"},{"startTime":2483.747,"endTime":2486.707,"body":"or like, and then they renew."},{"startTime":2486.707,"endTime":2491.697,"body":"And so five of those clients"},{"startTime":2486.707,"endTime":2491.697,"body":"that equates to $100k ARR."},{"startTime":2492.403,"endTime":2500.308,"body":"Wow $100k extra revenue per year, just"},{"startTime":2492.403,"endTime":2500.308,"body":"from, still two, two videos a month?"},{"startTime":2500.837,"endTime":2501.317,"body":"Yep."},{"startTime":2501.708,"endTime":2502.908,"body":"How many videos total?"},{"startTime":2502.918,"endTime":2504.528,"body":"How long has she been doing this?"},{"startTime":2505.057,"endTime":2505.337,"body":"Okay."},{"startTime":2505.337,"endTime":2506.917,"body":"So we are, ooh, good question."},{"startTime":2506.917,"endTime":2514.087,"body":"So we are on her, we are on"},{"startTime":2506.917,"endTime":2514.087,"body":"her 35th, I want to say video."},{"startTime":2514.188,"endTime":2515.658,"body":"Wow, just 35 videos."},{"startTime":2515.668,"endTime":2516.348,"body":"So divided"},{"startTime":2516.348,"endTime":2517.898,"body":"by two, that's 17."},{"startTime":2517.918,"endTime":2521.108,"body":"So that's about like"},{"startTime":2517.918,"endTime":2521.108,"body":"just like a few months."},{"startTime":2521.617,"endTime":2522.007,"body":"Yeah."},{"startTime":2522.557,"endTime":2522.987,"body":"Yep."},{"startTime":2523.608,"endTime":2528.868,"body":"So, okay, Jamar Diggs, this is a"},{"startTime":2523.608,"endTime":2528.868,"body":"surprise question we ask every guest."},{"startTime":2528.868,"endTime":2529.538,"body":"Are you ready?"},{"startTime":2530.457,"endTime":2530.657,"body":"Okay."},{"startTime":2530.657,"endTime":2531.087,"body":"I'm ready."},{"startTime":2531.528,"endTime":2538.358,"body":"What is a question that I should"},{"startTime":2531.528,"endTime":2538.358,"body":"have asked you, or people should ask"},{"startTime":2538.358,"endTime":2541.728,"body":"you, but I didn't, or they don't."},{"startTime":2547.497,"endTime":2549.607,"body":"Man, you asked me all the"},{"startTime":2547.497,"endTime":2549.607,"body":"questions that I like."},{"startTime":2549.888,"endTime":2551.068,"body":"Well, maybe there's nothing."},{"startTime":2551.238,"endTime":2552.688,"body":"Maybe we got all the questions."},{"startTime":2553.577,"endTime":2554.367,"body":"Let's see."},{"startTime":2559.857,"endTime":2565.447,"body":"You know, I really think you hit"},{"startTime":2559.857,"endTime":2565.447,"body":"everything with, because like, because"},{"startTime":2565.447,"endTime":2570.767,"body":"all of, because making YouTube into a"},{"startTime":2565.447,"endTime":2570.767,"body":"sales funnel for your business is one"},{"startTime":2570.767,"endTime":2574.337,"body":"of like my, like, I will die a hill for."},{"startTime":2574.617,"endTime":2577.057,"body":"And most people don't ask me about that."},{"startTime":2577.057,"endTime":2581.367,"body":"They ask me about, you know,"},{"startTime":2577.057,"endTime":2581.367,"body":"growing the channel or, you"},{"startTime":2581.367,"endTime":2582.697,"body":"know, just like stuff like that."},{"startTime":2582.927,"endTime":2586.957,"body":"And, I ended up having to always"},{"startTime":2582.927,"endTime":2586.957,"body":"shift the prep, shift the conversation"},{"startTime":2586.957,"endTime":2588.977,"body":"to it being more of a funnel."},{"startTime":2590.037,"endTime":2593.757,"body":"And so I feel like we"},{"startTime":2590.037,"endTime":2593.757,"body":"hit everything in there."},{"startTime":2594.817,"endTime":2600.507,"body":"Oh, you know, if we want it, if we want"},{"startTime":2594.817,"endTime":2600.507,"body":"it to dive a little bit deeper, not"},{"startTime":2600.507,"endTime":2605.447,"body":"like taking too much time, but like"},{"startTime":2600.507,"endTime":2605.447,"body":"almost like the types of videos that, we"},{"startTime":2605.447,"endTime":2612.587,"body":"should post, like, because I have four"},{"startTime":2605.447,"endTime":2612.587,"body":"core types of videos that, that someone"},{"startTime":2612.607,"endTime":2614.597,"body":"should just be adding on rotation."},{"startTime":2614.658,"endTime":2617.578,"body":"Do you have a video about"},{"startTime":2614.658,"endTime":2617.578,"body":"the four types of videos?"},{"startTime":2618.367,"endTime":2619.797,"body":"Oh gosh, yes."},{"startTime":2620.187,"endTime":2620.587,"body":"Yes,"},{"startTime":2620.708,"endTime":2621.448,"body":"me a link to that."},{"startTime":2621.588,"endTime":2622.628,"body":"You'll send me a link to that."},{"startTime":2622.628,"endTime":2623.288,"body":"We'll put that in."},{"startTime":2623.498,"endTime":2625.908,"body":"But do you know them offhand?"},{"startTime":2625.918,"endTime":2628.508,"body":"Can you tell me what they are real"},{"startTime":2625.918,"endTime":2628.508,"body":"quick and people will see the link?"},{"startTime":2629.802,"endTime":2631.822,"body":"Yes, it's called your \"anchor video.\""},{"startTime":2632.422,"endTime":2635.852,"body":"Those are the typical how"},{"startTime":2632.422,"endTime":2635.852,"body":"to videos, tutorial videos."},{"startTime":2636.032,"endTime":2638.472,"body":"The other video is \"shifting perspective.\""},{"startTime":2638.472,"endTime":2641.682,"body":"So like think about like your myth"},{"startTime":2638.472,"endTime":2641.682,"body":"busters, things that make people"},{"startTime":2641.702,"endTime":2643.162,"body":"go, \"Oh, I didn't think about that!\""},{"startTime":2643.662,"endTime":2646.012,"body":"The third one is \"combating"},{"startTime":2643.662,"endTime":2646.012,"body":"objections,\" right?"},{"startTime":2646.012,"endTime":2648.002,"body":"So what are those band"},{"startTime":2646.012,"endTime":2648.002,"body":"aids that people are doing?"},{"startTime":2648.012,"endTime":2650.297,"body":"Really hit those things head on."},{"startTime":2650.627,"endTime":2657.357,"body":"And then, the last one is \"your"},{"startTime":2650.627,"endTime":2657.357,"body":"personal story\" or, \"client stories\""},{"startTime":2657.367,"endTime":2661.527,"body":"like these success stories and really"},{"startTime":2657.367,"endTime":2661.527,"body":"tell them in a way that it's positioned"},{"startTime":2661.527,"endTime":2666.937,"body":"to where it's like, the viewer can"},{"startTime":2661.527,"endTime":2666.937,"body":"see themselves in the challenge and"},{"startTime":2666.937,"endTime":2668.207,"body":"then also in the transformation."},{"startTime":2669.203,"endTime":2673.463,"body":"So, tutorials, just basic tutorials."},{"startTime":2674.513,"endTime":2679.263,"body":"Mythbusting, so you thought"},{"startTime":2674.513,"endTime":2679.263,"body":"something was one way, it's"},{"startTime":2679.263,"endTime":2680.753,"body":"not the truth, it's this way."},{"startTime":2681.503,"endTime":2687.863,"body":"Combating objections, so the reasons"},{"startTime":2681.503,"endTime":2687.863,"body":"people have for not doing this."},{"startTime":2688.323,"endTime":2689.463,"body":"This is why you should do it."},{"startTime":2689.953,"endTime":2693.363,"body":"And then personal stories, these"},{"startTime":2689.953,"endTime":2693.363,"body":"are more like case studies, this"},{"startTime":2693.363,"endTime":2695.203,"body":"person did this, and they did this."},{"startTime":2695.673,"endTime":2698.123,"body":"And that's why this is good."},{"startTime":2699.117,"endTime":2699.507,"body":"Yeah."},{"startTime":2699.787,"endTime":2700.107,"body":"Yep."},{"startTime":2700.523,"endTime":2707.393,"body":"Okay, so, JamarDiggs,"},{"startTime":2700.523,"endTime":2707.393,"body":"J-A-M-A-R  D-I-G-G-S."},{"startTime":2707.753,"endTime":2710.533,"body":"And it's, is it JamarDiggs.com."},{"startTime":2710.533,"endTime":2712.443,"body":"Or, is it JamarDiggs.com?"},{"startTime":2712.727,"endTime":2713.107,"body":"Yep."},{"startTime":2713.483,"endTime":2714.113,"body":"Okay, great."},{"startTime":2714.653,"endTime":2718.653,"body":"Now, tell us some of your other"},{"startTime":2714.653,"endTime":2718.653,"body":"URLs where people can find you."},{"startTime":2719.627,"endTime":2719.967,"body":"Yeah."},{"startTime":2719.967,"endTime":2724.787,"body":"So you can find me on Instagram"},{"startTime":2719.967,"endTime":2724.787,"body":"and LinkedIn and Threads."},{"startTime":2724.787,"endTime":2728.367,"body":"I'm very active on Instagram"},{"startTime":2724.787,"endTime":2728.367,"body":"and Threads, @JamarDiggs."},{"startTime":2728.387,"endTime":2733.297,"body":"It's very, easy to find me"},{"startTime":2728.387,"endTime":2733.297,"body":"at J-A-M-A-R  D-I-G-G-S."},{"startTime":2734.127,"endTime":2739.327,"body":"And yeah, if you want those resources that"},{"startTime":2734.127,"endTime":2739.327,"body":"I talked about, launching your channel"},{"startTime":2739.337,"endTime":2745.792,"body":"or reviving your channel, Dane has those"},{"startTime":2739.337,"endTime":2745.792,"body":"and yeah, I look forward, like just"},{"startTime":2745.792,"endTime":2748.572,"body":"shoot me a DM you guys and let's talk."},{"startTime":2749.082,"endTime":2752.842,"body":"It's a party over here on Instagram"},{"startTime":2749.082,"endTime":2752.842,"body":"and Threads, let me tell you."},{"startTime":2753.593,"endTime":2754.413,"body":"Fantastic."},{"startTime":2754.783,"endTime":2756.203,"body":"And my name is Dane Golden."},{"startTime":2756.203,"endTime":2761.093,"body":"This is the VidAction podcast , for"},{"startTime":2756.203,"endTime":2761.093,"body":"growing YouTube channels like yours."},{"startTime":2761.383,"endTime":2763.883,"body":"And if you're also, if you're"},{"startTime":2761.383,"endTime":2763.883,"body":"a video marketer, YouTube"},{"startTime":2763.923,"endTime":2765.853,"body":"creator, this is the place to be."},{"startTime":2766.163,"endTime":2771.423,"body":"Please subscribe, leave us a comment,"},{"startTime":2766.163,"endTime":2771.423,"body":"send me an email, hello@vidaction.tv"},{"startTime":2771.913,"endTime":2776.363,"body":"-"},{"startTime":2771.913,"endTime":2776.363,"body":"Until next week, here's to helping"}]}