HUNGRY.

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard.  Buckle up, strap up for an ADHD Orgy with the G.O.A.T.   

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ON THE MENU:
  1. David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the game
  2. Why are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second poster
  3. How to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing
  4. Why Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand status
  5. RUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”
  6. Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are Movies
  7. How Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”
  8. Why do we have Micro Wave meals but not Air Fryer meals?
  9. The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”
  10. Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisation
  11. Rob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“
  12. Pizza Hut Takeaway Heuristic: How Hot > How Tasty
  13. McDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy mode
  14. How Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.
  15. Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”
  16. Psycho Physics: Why we like food with uneven texture?
  17. Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at Chipotle
  18. Rory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugs
  19. Amazon Steel It Rule: Steal strategies off businesses ages do
  20. How We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social Copying
  21. New Shoes Pain + Regret minimisation. You never forget your extravagances



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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.