REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. 
Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it! 

Show Partner: Specificity
Learn More About Specificity 

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck