Retail Is Your Business - retailtech and retail innovation

It’s been said there is such a thing as a "buying state of mind." What could be possible if you could start a meaningful conversation with customers right at the moment they're making a purchase? At eTail East in Boston, MouthMedia Network CEO Rob Sanchez sat down with Chris Victory, SVP of Strategic Partnerships for Rokt (a global leader in e-commerce marketing technology, at the intersection of digital media and commerce) to talk about how companies can grab the maximum return on investment every time a customer engages a marketing offer.

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What is Retail Is Your Business - retailtech and retail innovation?

Retail Is Your Business is a weekly podcast covering the intersection of innovation/technology and business strategy in the world of retail (online and offline, across all industries) -- with a focus on consumer experience. As informed hosts dive deep with insiders -- from industry leaders to cutting edge startup founders -- crucial insights, career journeys, trends, new ideas, and the state and trajectory of the retail industry become accessible with a fun and comfortable morning radio vibe..