Jessica King is dedicated to helping nonprofits expand the reach of their mission by maximizing their marketing. She works for Getting Attention, an organization that uses optimal strategies for managing Google’s Ad Grant for nonprofits. From determining eligibility to applying and setting up campaigns, Getting Attention does it all for those working diligently to promote important causes. They help declutter websites and redesign them so that they are user-friendly and lead visitors to an action point, such as email sign-ups or donations. Jessica is an expert in building keyword strategies to help make information about nonprofit work more readily available in Google’s search engine. These strategies impact both organic and paid sponsorship advertising. Using AI is one way to brainstorm ideas for search engine optimization. Google Analytics is another tool for managing marketing campaigns, though it can be difficult for the layperson without a background in marketing to navigate. Because of all the tools and programs available for marketing, it’s best to hire a company like Getting Attention who can manage your campaigns, direct funds, and maximize your reach. By hiring someone to manage your grant expenditures, you are free to direct your energy towards the cause that brought you to the organization in the first place.
Main Topics
- Google’s Ad Grant program (02:20)
- User-friendly website design (05:35)
- Eligibility for Ad Grant (10:20)
- Requirements for usage of funds (14:55)
- Organic vs. sponsored search results (19:05)
- Keyword research strategy (21:00)
- Using AI as a brainstorming tool (24:55)
- Google Ad Grant can help with events (26:08)
- Multiple websites for a single nonprofit (28:35)
- Ads for social impact (31:15)
Episode Links
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