Maintaining market-position, with Professor Sean Meehan

Professor Sean Meehan gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.

Show Notes

It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades?

Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success.

As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.

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Guest: Professor Sean Meehan
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower 

What is ManagementCast by IMD?

How will AI change management? What is customer-centricity? When should you climb down from the top of the business mountain?

In ManagementCast, IMD Podcast Producer JohnJo Devlin, finds the answers to these questions, and more, through interviews with the brightest minds in the business universe.

For 75 years IMD professors have transformed the worlds leading brands. In each episode, the faculty pass on the attitudes, ideas, and strategies that underpin successful companies; as well as some predictions about the future of management.