Future Proofed.

In this episode of Future Proofed, Kyle Coleman from Copy.ai shares how an AI platform is different from tools like ChatGPT and how it can provide real business value for go-to-market teams.

Learn why prompt writing skills are a barrier for most salespeople and how purpose-built AI solutions can automate workflows and free up time to focus on high-value activities.

Key Takeaways:

1. Copy.ai uses pre-programmed "actions" created by prompt engineers to produce high-quality AI-generated content without users needing to be skilled at prompt writing. 

2. Purpose-built AI solutions can automate repetitive tasks and processes across marketing, sales and customer success in a scalable way, unlike one-off prompts in ChatGPT.

3. With AI saving time on manual tasks, sales reps should invest that time in developing soft skills like sales acumen, business acumen, and executive presence.

4. AI solutions should aim to meet users where they work (CRM, productivity tools, etc.) to minimize change management and maximize adoption.

5. Sales leaders need to encourage reps to use their extra time to sharpen skills through courses, content, and on-the-job learning, not just crank out higher activity volumes.

If you're a go-to-market leader looking to harness the power of generative AI, this episode is a must-listen.

You'll gain a clear understanding of how to evaluate AI tools and implement them in a way that drives real results. Learn how to enable your team to eliminate repetitive tasks, focus on high-impact activities, and level up their skills to become trusted advisors to your customers.

The future is here - are you ready?

What is Future Proofed. ?

Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge.

Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach.

Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights on integrating AI into your sales, marketing, and product strategies, to expert interviews that shine a light on the new best practices changing industries, this podcast is an essential resource for anyone looking to upgrade their GTM playbook.

Our host, Kyle Coleman, is a seasoned expert in GTM and AI innovation. He breaks down complex concepts into practical, actionable advice. With "Future Proofed," you'll learn how to:

- Leverage AI and machine learning to supercharge your GTM strategies.

- Navigate the challenges and opportunities presented by new technology trends.

- Adapt and thrive in the fast-paced digital economy.

- Foster a culture of innovation and agility within your team or organization.

Don't let the wave of the future leave you behind. Tune into "Future Proofed" and stay ahead of the curve as you learn to leverage the power of AI for your GTM strategy.