Jared Siegel sits down with Jeremy Gan, VP of Programmatic Revenue and Partnerships at Fandom, to talk about how one of the web's largest community-driven publishers is putting AI to work without letting it touch the content. Jeremy explains how his team automated the tedious job of mapping open market spend by advertiser across 15+ SSPs, then used AI to draft outreach so sellers can move buyers from open market to PMP, PG, and direct. He also takes us inside Fandom's 48-hour Shipathon, where engineers have developed and shipped more than 30+ wiki-specific utilities built to turn a "second screen" audience into loyal, logged-in fans.
What is AdTech Unwrapped?
Digital publishers are the backbone of the internet, and they deserve a playbook. Hosted by Jared Siegal, CEO and Founder of Aditude, AdTech Unwrapped dives into monetization, media models, and technology that actually works. Each episode unpacks real-world success stories and strategies to help publishers grow revenue.