All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?
In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.
Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.
Watch this episode to:
Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context- Learn how to effectively qualify prospects (including a step that is overlooked by most)
- Innovative ways to measure buyers intent to focus your sales efforts
- Discover how to get the most out of remote sales teams
- Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.
Connect with Us:
Instagram: @trusttprocess
What is The Rev up?
A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.