We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives?
Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if you’re B2B. Actually, ESPECIALLY if you’re B2B.
You have a personal brand, regardless if you’re activating it through social channels. Even if you don’t want to be an “influencer”, this episode is for you.
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What is Don't Say Content?
Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.
Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.
- Join us for in-depth conversations about B2B marketing behind the scenes:
- How to run effective marketing teams
- Hiring best-in-class marketing teams
- Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
- Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more
Created in partnership with Share Your Genius
An award-winning B2B podcast production company: https://www.shareyourgenius.com/