Conversion Tracking Playbook

Brad Redding and Austin Harrison from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions.

Show Notes

Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions.   

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Show Notes:
(01:30) - Attribution 101
(05:30) - What data dependencies does attribution software have
(09:30) - Why is demand so high for attribution software
(15:00) - Decision making for $40 million brand
(19:00) - Do you still need native pixel tracking?
(26:08) - Attribution software vs data warehousing
(29:20) - Consulting on how to take action

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Links Referenced:

https://www.getelevar.com/

https://www.northbeam.io/

https://enquirelabs.com/

https://www.daasity.com/

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.