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In this episode, we talk to Brian Swanick, a marketing ops consultant who helps startups fix broken marketing programs.
A lot of operations pros are proud generalists—people who wear a lot of hats, and like it like that. But these days, more and more startups are seeing the value in hiring operations pros for specific teams.
These specialists have created whole fields for marketing ops, design ops, product ops... the list goes on!
Today, we're drilling down into arguably the most popular of these new specialties—marketing ops—with a marketing ops specialist who's been working independently in the field for years.
Show Notes
Show notes and a full transcript of this episode is available at opsy.work.
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Opsy is a community of operations professionals working in tech.
Every week, we talk with a different ops person we can learn from. We'll dig into the problems they’ve faced, how they solved them, and what we can learn from their triumphs and mistakes.
Running ops at a startup is a hard job. We're here to make it a little bit easier!