The Black Line Between Sales & Marketing

The whole market is crazy. Speaking of crazy, Okta acquired Auth0 for $6.5 billion. In this episode of The Black Line Podcast, we're diving into why you as a listener should be paying attention to this acquisition, and we answer a question on whether you should or shouldn't copy features from other businesses.

Show Notes

The whole market is crazy. Okta acquired Auth0 for $6.5 billion. Twitter, LinkedIn and other social platforms are creating similar features to Clubhouse. What can you as a listener or a small to mid-market business take away from these things? Find out in this episode.

Each episode is broken up into three sections: Big News, The Question of the Episode, and Takeaways.
Big News: Okta Acquired Auth0
Question of the Episode: Social platforms like Twitter & LinkedIn have announced that they are building out a feature similar to Clubhouse. Is it a smart idea for them to do so? Is there a lesson that businesses can take away from apps copying features?
Takeaways: 
  • Mike -  Learn from, but play your own game.
  • Doug -  In the US, for the next week or so the weather is supposed to be pretty good. Take some time to go soak in the sun. This year is going to be crazy, so make sure you are rested and ready for it.

If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com

And if you want to watch the video recording of this episode, you can do so at
https://blog.imaginellc.com/theblackline/auth0-aquisition and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

What is The Black Line Between Sales & Marketing?

Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.