What if your biggest marketing advantage isn't how much you spend, but whether people actually want to pay attention?
In a world where brands can buy reach, produce endless content and rely on increasingly sophisticated targeting, many are still struggling to create something people genuinely care about.
That's what we're digging into with Nick Miaritis, EVP and Chief Brand Officer at The Scotts Miracle-Gro Company, overseeing iconic brands including Scotts, Miracle-Gro, Ortho and Tomcat.
Nick has spent nearly two decades building brands and shaping creative, including leadership roles at VaynerMedia and Saatchi & Saatchi. He brings a fascinating perspective on why brands are becoming increasingly indistinguishable, why social media has evolved into something closer to interest media, and how AI is about to fundamentally change the volume and variety of creative marketing teams need to produce.
At the heart of our conversation, we ask: What if the brands that win aren't the ones that spend the most, but the ones that actually earn people's attention?
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.