Avis’ “We Try Harder” Campaign

Host John Nee, President of Act 1 Partners, is joined by Jessa Barnes, Director of Brand Strategy for R/West, to analyze the top marketing moments of the last 50 years. In this episode, John and Jessa analyze the famous Avis 'We Try Harder' campaign.  

What is Your Marketing Moment?

Your Marketing Moment is a podcast for people seeking information and inspiration on how a single marketing moment served as the turning point in someone's business or career.

John Nee, President of Act 1 Partners, interviews the people who benefited from a marketing moment to learn what it meant for their business and what they did to make it happen. Short, focused, and highlighting a single event, this podcast is just a few moments of your day to learn from the marketing moment of someone else.