In this episode of the Press Play Podcast, Blake Puryear joins Derek Gerber to drop some seriously helpful information about email marketing strategy. Blake is the Director of Product Management at Drip, an email marketing service, so you know he’s the real deal. Tune in to hear about targeting your email list, integrating SMS, which content is engaging, and how to grow your list!
Show Notes
(
0:33) Introducing Blake Puryear and Drip
(
3:53) Utilizing email data to send smarter
(
6:18) Targeting with better messaging
(
12:47) What content should go in an email?
(
18:52) Growing your email list
Links
Quotes
“
Start sending to the people who are more open to clicking and interacting with your emails. Widdle down your lists. Find those segments that perform best, and then market to those segments the way that they need to be marketed to.” (
4:50)
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I think one interesting thing that I’ve seen is following the source of acquisition and what marketing campaign they come in on, and then having flows tuned to that language that copy that imagery from the marketing campaign.” (
6:26)
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Folks connect with their phones and their inbox on their phones more frequently than they do with their email inbox. And if you can get on their phone, you’re going to build a closer relationship with the customer.” (
9:11)
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You don’t want to send your weekly newsletter out via text message. You want to treat that as your high value, abandoned cart – this person had an item in their cart, they started checkout, they almost go there. Follow up via text and close the deal that way.” (
11:20)
“
You would not believe how many brands are saying, ‘I want to grow my email list,’ but they’re not even asking for emails in the first place. This is one of the most core important things to have an engaging time or interaction-based pop-up that just asks them for their email in exchange for some form of value.” (
20:08)
What is Press Play: Video Marketing Leaders?
Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.