In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't without challenges; Becky opens up about difficult times marked by pain and alienation, which ignited her passion for fostering a more equitable environment in her industry.
The conversation begins with an exploration of Becky’s career path and her role in mentoring women and underrepresented groups in tech. She discusses the importance of leadership representation and how her experiences have influenced her understanding of style as an extension of self-expression and intention. Natalie and Becky also tackle where the "voices in your head" come from and how they're affected by societal pressures facing women regarding image, age, and attire.
As Becky grew into her leadership role, she started working with Natalie and BU Style, which helped her understand that she could start representing herself differently at work. As her career advanced, she felt compelled to reassess her style, not just as a personal choice but as a reflection of her work identity. She recounts the transformative moment of embracing her "Magnetic" power, which will resonate with any women who have wanted to light up a room in a professional setting.
This Wear Who You Are episode feels a little special, as Becky is a bit of a poster child for the work that we do. Through her work with Natalie, Becky recognized that she was worthy of feeling good and confident, even while societal pressures told her something different (f that, we say!).
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What is Wear Who You Are?
Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.
Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives.
This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.