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Joel Widmer is the CEO of and talks about his success as a content creator and teacher. They dive into the Udemy platform and share insights on creating high quality courses with different strategies for marketing your material. Show...
Joel Widmer is the CEO of Flux Digital Marketing and talks about his success as a content creator and teacher. They dive into the Udemy platform and share insights on creating high quality courses with different strategies for marketing your material.
Show Notes:
00:29 Introducing Joel Widmer
01:38 How to find a topic to teach
03:10 Using reviews to get ideas
04:10 Why most people don’t do the correct research
04:55 Creating a system for putting all your research and ideas together
06:38 Get feedback to avoid analysis paralysis
07:23 How to determine what’s valuable and what’s not
08:02 Teaching a mix of strategic and execution pieces
09:37 Quality standards: The difference that makes the difference
11:50 The 3 different levels of learning
13:35 Why your lectures and sections should be short and succinct
14:35 How to keep people engaged
16:49 Strategies for getting people to take action
17:49 Advice Joel wishes he would have received when he started
19:19 How much time to put into marketing vs content creation
20:53 Run different tests on your titles, images and sales copy
22:35 What KPI Joel is focusing on
24:32 Nailing the promo video to get people interested in your course
30:25 How to create an introduction video and conclusion call to action video
33:29 The true value of feedback and reviews
35:18 Launching a course and marketing it
37:37 Be as clear as possible because many students are outside the USA
38:43 External marketing tips
41:54 What Joel would have done different if he started today?
44:26 Other ways to leverage your course and content
47:22 Say thanks to Joel on Twitter @jwidmer and visit his blog www.fluxedigitalmarketing.com/blog
Resources:
www.fluxedigitalmarketing.com/blog
Spencer Shaw interviews business owners about what it takes to run and grow a business. These aren't conversations about raising millions of capital or scaling to become the next billion dollar venture. Our message is for normal, hard working people that want insights to grow their part-time or full time business.