Parents are paying closer attention than ever to what goes into their children’s food, but making healthier options accessible at scale remains one of the industry’s biggest challenges.
In this episode of Retail Remix, Kate Robertson sits down with Katie Marston, Chief Marketing Officer of Once Upon a Farm, to discuss the company’s recent IPO, its mission to transform children’s nutrition and how it’s balancing purpose with growth. Katie shares how the brand is making fresh, organic kids’ food more accessible through retail innovation, why refrigerated merchandising has become a competitive advantage and what she’s learned about storytelling, leadership and purpose from co-founder and actor Jennifer Garner.
Key Takeaways
- How Once Upon a Farm is using its recent IPO to scale its mission of making nutritious children’s food more accessible
- Why the brand’s refrigerated merchandising strategy is helping transform the baby food aisle and drive new customer acquisition
- How Once Upon a Farm is navigating inflation through broader retail distribution, value-focused packaging and programs like WIC
- Why creating systemic change in children’s nutrition requires long-term investment in accessibility, clean ingredients and trusted partnerships
- What Jennifer Garner’s leadership has taught Katie about authentic storytelling, mission-driven marketing and building a values-first brand
Related Links
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.