In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.
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Timestamps:
- (00:00) - Intro
- (01:44) - Episode overview.
- (02:37) - Media Singular concept.
- (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
- (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
- (05:14) - Characteristic #3: Media Singulars have a unique name.
- (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
- (06:19) - Characteristic #5: Media Singulars have media personalities behind them.
- (08:31) - Media Singular examples.
- (09:33) - Example #1: HubSpot & The Hustle.
- (11:20) - Example #2: Paddle & ProfitWell.
- (13:37) - Example #3: Mailchimp & Courier Media.
- (15:13) - Example #4: SEMrush & Traffic Think Tank.
- (16:34) - Example #5: Drift & Seeking Wisdom.
- (17:58) - Wrapping up.
- (18:36) - Outro
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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