Paris Talks Marketing

Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online.

He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%."

Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more.

Find out more in this episode:

•The first thing you should change is your outbound strategy and how.
•How to build a brand archetype for your brand and why you need it.
•How to involve your teams to be the face of your brand.

Tune in and enjoy!

Show Notes

Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online. He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%." Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more. Find out more in this episode: •The first thing you should change is your outbound strategy and how. •How to build a brand archetype for your brand and why you need it. •How to involve your teams to be the face of your brand. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!