Speaking Your Brand: Public Speaking Tips and Strategies

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me. My guest Carolyn Delaney is the founder of OurCraft.com,...

Show Notes

If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me.

My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs and digital presence through email marketing, SEO, content marketing, ecommerce, and online advertising to amplify their message, reach more of their customers, and sell more of their products.

In this episode, you get a peek inside the marketing and technology I’m currently using for my business and for this podcast, and Carolyn asks me insightful questions that you should be asking yourself and gives recommendations you can use as well.

Highlights:

  • The danger of the DIY entrepreneurial movement in technology and marketing
  • Being intentional about technology and making sure it’s the right tool for what you need
  • Working in your zone of genius and hiring experts to work in theirs
  • Carolyn asks me what lights me up in my business, the outcomes my clients get, and who my target audience is
  • The technology I’m currently using for my online group program
  • How I’m using my Facebook group, what social media platforms I use, and what SEO and online advertising I’ve done
  • The value of testing hypotheses and assumptions in our marketing
  • The pros and cons of automated posting to social media
  • What is the ROI we’re getting from social media - know your goal and the results you’re getting
  • What has been working for me to get clients
  • Content I should add to my website for SEO
  • How Carolyn works with her clients for their marketing and technology

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Links:

Carolyn’s website = http://www.ourcraft.com

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast, so you don’t miss out on future episodes!


JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.