{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Why this conversation matters\r",
      "startTime": 0,
      "endTime": 405.21
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    {
      "title": "– Dave’s background and path into marketing\r",
      "startTime": 405.21,
      "endTime": 660.21
    },
    {
      "title": "– What Dave is world-class at (and why copy is the leverage)\r",
      "startTime": 660.21,
      "endTime": 935.21
    },
    {
      "title": "– Why hooks come first and editing beats writing\r",
      "startTime": 935.21,
      "endTime": 1255.21
    },
    {
      "title": "– How podcasting sharpened Dave’s instincts\r",
      "startTime": 1255.21,
      "endTime": 1585.21
    },
    {
      "title": "– Formatting, focus, and making writing easier to read\r",
      "startTime": 1585.21,
      "endTime": 2015.88
    },
    {
      "title": "– Deciding when something is “done” and when to ship\r",
      "startTime": 2015.88,
      "endTime": 2405.88
    },
    {
      "title": "– Why most B2B marketing fails by trying to say too much\r",
      "startTime": 2405.88,
      "endTime": 2810.88
    },
    {
      "title": "– Raising the bar, big bets, and making hard leadership calls",
      "startTime": 2810.88,
      "endTime": 3278.05
    }
  ]
}