Zero to Unicorn

Summary
Building a personal brand is key to achieving success and making connections. It involves showcasing your expertise, sharing your story, and being authentic. Steps to building a personal brand include identifying your subject matter expertise, developing thought leadership, sharing your passions and values, highlighting what makes you different, and defining your legacy and impact. It's important to be consistent, engage with your audience, and build relationships. To take your personal brand to the next level, you can consider hiring a publicist, pitching to journalists, getting on podcasts, and providing value to reporters. Avoid speaking on topics you're not knowledgeable about to protect your brand.

Takeaways
  • Building a personal brand is essential for success and making connections.
  • Steps to building a personal brand include showcasing expertise, sharing your story, and being authentic.
  • Consistency, engagement, and building relationships are key to a strong personal brand.
  • To take your personal brand to the next level, consider hiring a publicist, pitching to journalists, getting on podcasts, and providing value to reporters.
  • Avoid speaking on topics you're not knowledgeable about to protect your brand.
Links
https://norhart.com
https://victoria-pelletier.com

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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.