Is marketing a creative or business role?
We believe that marketing should be heavily involved in business strategy - not just creative strategy. But oftentimes, the marketing teams are positioned to support business growth rather than craft the strategy itself.
In this episode, we explore how founders/CEOs can deploy their marketing function to focus more on business strategy, and what comes first (no, no - not the chicken or the egg, the business strategy or the go-to-market strategy).
Resources:
What is Don't Say Content?
Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.
Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.
- Join us for in-depth conversations about B2B marketing behind the scenes:
- How to run effective marketing teams
- Hiring best-in-class marketing teams
- Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
- Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more
Created in partnership with Share Your Genius
An award-winning B2B podcast production company: https://www.shareyourgenius.com/