Optimize

Join Nate Matherson as he sits down with Camille Ricketts for the fifteenth episode of the Optimize podcast. Camille is the Operating Partner focused on all things marketing, brand, and communications for Emergence Capital, the longest-standing venture firm focused on B2B software. She’s also known for being Notion’s 10th hire, joining Notion as the first marketer when the team was just 10 people, and running content and marketing for First Round Capital, where she founded and built First Round Review. In this episode, Camille and Nate discuss her extensive background from her time with First Round Capital to Notion’s 10th employee to becoming a member of The White House’s US Digital Service. Camille gets tactical, sharing strategies and tips for creating user onboarding and tutorial content, generating case studies, and leveraging cross-functional teams. As a special bonus, Camille and Nate dive deep into Notion’s go-to-market approach, revealing insights into building successful creator marketing campaigns. Closing out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Camille on LinkedIn & Twitter & Emergence Capital

What to Listen For:
02:30 Camille’s Background
04:49 Experience being Notion’s 10th employee
05:54 Was content always a priority at Notion?
09:00 How do we create and distribute tutorial content?
11:34 Driving success with pre-built templates for users
13:30 What is a Director of Community?
15:15 Notion’s GTM strategy: Influencer Marketing
21:26 Where did SEO fit in Notion’s GTM strategy?
23:12 How do you get a customer to agree to do a case study?
25:35 Cross-functional teams drive the best results for content marketing
25:58 Camille’s White House experience (US Digital Service)
27:38 Should VCs be creating content?
28:39 Lightning question round

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com