AI Lab Unfiltered

In this episode of the AI Lab Unfiltered Podcast, the conversation revolves around the practical applications of AI in education and marketing. Rachel Hammond, an associate professor, shares her insights on how AI is transforming higher education, the challenges of integrating AI into curricula, and the ethical considerations that come with its use in marketing. The discussion highlights the importance of preparing students for a future where AI is prevalent, emphasizing the need for critical thinking and ethical decision-making skills. In this conversation, the speakers explore the evolving landscape of AI in marketing, education, and content creation. They discuss the implications of targeted advertising, the changing role of marketers, and the potential devaluation of AI-generated content compared to human creativity. The conversation also touches on the challenges of integrating AI in publishing, the importance of maintaining human-centered approaches in AI applications, and the future of AI in higher education and human resources. Personal applications of AI in classroom planning and writing are also highlighted, showcasing its utility as a tool for enhancing productivity and creativity.

(00:00) Introduction to AI in Education and Marketing​
(03:04) The Role of AI in Higher Education​
(05:51) Navigating AI Adoption in Academia​
(08:57) Bridging the Gap with AI Resources​
(11:52) Ethics and AI in Marketing​
(14:59) The Future of AI in Business and Education​
(22:29) The Evolution of Targeted Advertising​
(23:23) The Changing Role of Marketers in AI​
(24:31) AI-Generated Content vs. Human Creativity​
(25:23) The Challenges of AI in Publishing​
(27:35) Using AI as a Writing Tool​
(29:24) AI in Higher Education: Future Directions​
(30:57) The Intersection of AI and Human Resources​
(32:09) Bias in AI and Its Implications​
(33:00) AI's Role in Classroom and Curriculum Development​
(36:19) Personal Applications of AI​
(40:14) Looking Ahead: The Future of AI in Education

Creators and Guests

Host
Drew Veach
Drew Veach is the Senior Account Manager at BizStream, co-lead of West Michigan AI Lab, and co-host of AI Lab Unfiltered. He helps organizations build better brand experiences and apply AI to drive innovation and productivity.
Host
Pete Terryn
Pete Terryn is the Director of Operations at NuWave Technology Partners, co-founder of West Michigan AI Lab, and co-host of AI Lab Unfiltered. He helps organizations understand and apply AI to drive growth, innovation, and productivity.
Guest
Rachel Hammond
Rachel Hammond is Associate Professor and Department Chair at Calvin University’s School of Business, blending expertise in management, HR leadership, and organizational development to equip future business leaders.

What is AI Lab Unfiltered?

The AI Lab Podcast is your gateway to the dynamic world of artificial intelligence, where innovation meets application. Each episode dives deep into the latest AI technologies, tools, and real-world use cases, providing practical insights for professionals, enthusiasts, and beginners alike. From groundbreaking advancements to ethical considerations, we explore how AI is reshaping industries, improving workflows, and solving global challenges. Hosted by experts passionate about making AI accessible, the podcast fosters a vibrant community of listeners eager to stay ahead in the rapidly evolving tech landscape.